Strategic design workshops facilitate intensive discussion and activity to increase an organization's innovative and competitive qualities. The workshops focus on "big picture" systemic challenges to deliver more complete and resilient solutions. The strategic design process uses tools like divergent and convergent thinking to generate ideas and make choices. Workshops follow a process of researching user needs, defining problems, generating ideas, and proposing solutions. Tools like brainstorming techniques help boost creativity. The goal is to involve all participants in the design process through structured activities and rules.

1. Grace Ascuasiati
Psychology + Marketing research
Design research + Strategic design

2. Workshop facilitation

3. Strategic design
Is the application of design process
to increase an organization’s innovative
and competitive qualities.
It focuses on the "big picture" systemic
challenges.
To deliver more complete and resilient
solutions.

4. Workshop
A meeting at which a group of people
engage in intensive discussion and
activity on a particular subject or project.

5. Foto frustrating
meeting (comic)
FACILITATION FOR CHANGE

7. Strategic design
workshops
Facilitating
engagement
through intensive
discussion and
activity
to
increase an organization’s
innovative and competitive
qualities.
Focus on "big picture"
systemic challenges.
Deliver more complete and
resilient solutions.

8. Why?
Holistic understanding
To involve everyone in the design process

9. How?
With a process, tools and rules
What How

10. The process
User research
1
23
Facts
Challenges
Defining & scoping
the problems
Ideas
Proposing solutions

12. The tools
Create
choices
Make
choices
Defer
Judgement
Divergence Convergence

13. Divergence Convergence
Quantity
Freedom
Instinctive
Childish
Imaginative
Quality
Disciplined
Intelectual
Adult
Criticism
The tools

15. Attractiveness
Effort
home
page
login
number
porting
App
ecommerce

16. Attractiveness
Effort
Do it right away
Delegate
Plan to do ASAP
Must have
Could have
Should have
Postpone
Won’t have

17. The process &
The tools
< | >
< | >
1
23
Facts
Challenges
< | >
Ideas

18. The tools
Boosting creativity

19. The tools

20. Substitute
Combine
Adapt
Put to another use
Modify
Eliminate
Reverse

21. The tools

22. Let’s
rock!

23. People love bike sharing. Being able to
jump on a working bike anytime,
anywhere is ultimate freedom and peace
of mind. No storage or repair needs, no
hassle.
However, a lot of bikes don’t seem to work
as they should. The more you use the
system, the worse it gets.
Bike sharing
services

24. Facts
Relevant pieces of information
#not ideas #sometimes questions
The system is not an
option for regular
commuting during
peak hours because it
takes time to find a
bike that is not
broken.

25. Challenges
Scoping the problem in a generative format
#not ideas #always questions
How might we
support commuters
in finding a good
bike when they need
one?

26. How might we
support commuters
in finding and a
good bike when
they need one?
How might we
increase usage
during
commuting hours?
How might we
differentiate good
bikes from broken
ones?
Why?
What is
stopping
us?

27. Ideas
A solution to a challenge
#all sorts of them
Commuting
reservation: Bikes
can be booked 30
min in advance at
an additional small
fee.

28. What next?
Visualization and refinement

29. More tools
#closure is important #storytelling

30. Finally…
How do I use all of this?

31. Some take aways
• Detailed design briefing
• List of clear constraints
• Stakeholder commitment
• Knowledge for future projects

32. Thank
you!

33. talleres diferentes para objetivos diferentes
repertorio de herramientas
tips de facilitación (eg cierre)