4. 4
Divya Bhaskar is a Guajarati daily newspaper by the Dainik
Bhaskar group to cater needs to the Local people.
Divya Bhaskar, our Gujarati daily, is the largest Gujarati language newspaper in terms
of circulation (Source: ABC July -Dec 2010).
7 editions and 20 sub-editions in 2 states, 3.6 mn Readers, 1.05 mn Copies, Divya
Bhaskar has a dedicated editorial team consisting of 273 members.
Divya Bhaskar was launched in June 2003 from Ahmedabad, where it was competing
primarily against a publication that was, at the time, nearly 8 decades old.
6. 6
Mr. Ramesh Chandra Agrawal
(Chairman)
Mr. Sudhir Agrawal
(Managing Director)
Mr. Girish Agrawal
Mr. Pawan Agrawal
Dr. Bharat Agrawal
(Director)
(Director)
(Director)
8. 8
Divya Bhaskar is committed to being at the
frontier of the media business embracing all new
media and the technology necessary for category
leadership.
The group aspires for the status of the country’s
largest and powerful media house.
10. 10
Marketing department is just like blood for each and
every organisation.
In the News media, marketing plays an important role.
Marketing Management has four important P’s.
They are :
1) Product
2) Price
3) Place
4) Promotion
11. 11
The quality of the newspaper used is of good quality and the
information given is to the best of their knowledge.
1)
2)
3)
4)
5)
8-color pages are used
Magazines or supplements are given every week
Good commission granted to ad agencies
Extra editions in the Sunday outlets.
Good pictures and papers are used.
12. 12
Divya Bhaskar has priced its newspaper at a constant rate of 2 per
paper on all days unlike other dailies which charge higher for the
Sunday edition.
Days
Divya
Bhaskar
(in Rs.)
Gujarat
Samachar
(in Rs.)
Sandesh
(in Rs.)
Gujarat
mitra
(in Rs.)
Monday
2.00
3.00
3.00
2.50
Tuesday
2.00
2.00
2.00
2.00
Wednesday
2.00
2.00
2.00
2.00
Thursday
2.00
3.00
3.00
2.00
Friday
2.00
2.00
2.00
2.00
Saturday
2.00
3.00
3.00
2.00
Sunday
2.00
2.00
2.00
2.00
13. 13
“Divya Bhaskar” publishes and circulates its newspaper in the whole of South Gujarat.
Circulation copies of “DIVYA BHASKAR” are approximately 3,25,000 a day.
Places where Divya Bhaskar is circulated are:
1) Surat City
2) Valsad
3) Vapi
4) Navsari
5) Bilimora
6) Pardi
7) Atul
8) Songadh
9) Kosamba
10) Vyara
11) Olpad
14. 14
Promotion is an important marketing management aspect and decides
the future course of the organization.
Various activities are carried out to promote the renowned Daily.
1)
2)
3)
4)
5)
6)
Sports events
Music and Stage performances
Fairs and festivals
Social welfare
Event Marketing
Trade Shows and exhibition
15. 15
Also, advertisements are important aspects of marketing department.
In DIVYA BHASKAR, advertising gives ample amount of revenue to carry out its
processes. It is through the advertisements that most of its revenue is
generated.
Type of advertisement
1)
2)
3)
4)
5)
6)
Local adds
Corporate Adds
Local corporate Adds
Central government Adds
Satellite adds
Government Corporation Adds
17. 17
Divya Bhaskar press is located in the Udhna region of Surat City.
Factors affecting plant’s location
1) Nearness to market
2) Products supplied
3) Supply of raw materials
4) Transport facility
5) Power facility
Seeing all the factors, UDHNA proves
to be a perfect location for the
setup of the plant in this area.
18. 18
In DIVYA BHASKAR, different kinds and types of material handling
equipments are used. Some are :
1)
2)
3)
4)
5)
6)
7)
Conveyer Belt
Reel Shaft
Rubber Roller Trolley
Ink container
Waste folding Machine
Four Clip machine
Rewinding Machine
19. 19
Checking raw materials on daily Basis
1) Cleaning of Cooling Plate with dry cloth
2) Vibration quality which controls Quality due to Slippage
3) Yarn path checking
4) Speed checking of input feed roller.
Checking Machinery On Daily Basis
1) Cleaning Machine Parts
2) Oiling Machine parts
21. 21
MEANING AND DEFINITION:
Human resource management is a
management function that helps manages
recruit select train and develops members
for an organisation. HRM is concerned with
the people’s dimension in organisation.
22. 22
It is the process of searching for and obtaining application for
job among whom the right people can be selected.
Divya Bhaskar is also consisting of 6 stages model for its recruitment process.
They are:
1) Pre- recruitment process
2) Recruitment planning
3) Strategy Development
4) Searching
5) Screening
6) Evolution and Control
23. 23
A process of picking an individual with requisite qualifications and
competence to full jobs in the organisation. It’s a process to differ people
according to their abilities.
Divya Bhaskar’s steps for selecting employees are:
Preliminary
Interview
Employment
Interview
Contract and
Employment
Job Offer
Reference &
background
Checking
Selection
decision
24. 24
Training and development are the life long assets of an
organisation.
Training consist of planned programs undertaken to improve
employee knowledge, skills, attitudes and social behavior.
It is then with the help of the training provided that the
employees excel their department and show whelming results.
25. 25
The main purpose of appraisal is :
1) To provide adequate feedback to each individual
2) To help in improving on changing behavior towards some effective habits.
3) It provides platform for future job assignments.
Following factors are taken in account before evaluating:
1) Attendance
2) Knowledge
3) Sincerity
4) Responsibility
5) Communication Skills
6) Transparency
7) Obedience
26. 26
Welfare means the efforts that makes worm living for workmen.
These welfare activities are essential part of employee’s welfare & that of
Social Welfare.
Some welfare activities provided are:
1) Medical facility
2) Canteen Facility
3) Rest Room
4) Loan Facility
