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Market Analysis
Market Analysis
Market Position
Market Position ,[object Object],[object Object],[object Object],[object Object]
Market Objectives
Market Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Objectives for Pepsi? Title: Western goods sell well in China.  Copyright: Getty Images available from  Education Image Gallery
Market Segments
Social Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Class – New Groupings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which Segment?
Which Segment? ,[object Object],[object Object],[object Object]
Market Structure
Market Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Analysis
Market Analysis
Market Position
Market Position ,[object Object],[object Object],[object Object],[object Object]
Market Objectives
Market Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Objectives for Pepsi? Title: Western goods sell well in China.  Copyright: Getty Images available from  Education Image Gallery
Market Segments
Social Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Class – New Groupings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which Segment?
Which Segment? ,[object Object],[object Object],[object Object]
Market Structure
Market Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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