Adam Conner, Associate Manager of Public Policy at Facebook, presenting at GovDelivery’s social media in government seminar.

2. GovDelivery
Adam Conner
Facebook Public Policy

3. Mission
Make the world more open and
connected

5. Globally, borders are being replaced
with connections
800M users worldwide

6. The web is being built around people

7. At scale...

8. Every single day...

14. 50% + Americans Get News
From Friends & Family
Pew Internet

15. 43%
of Facebook users were more likely to vote
Pew Internet

16. 37%
contributed to the creation of news,
commented about it, or shared it via
postings on social media sites like
Pew Internet Facebook or Twitter

17. 66%
of all government agencies currently use
some form of social networking
Saba and the Human Capital Institute

19. Connected Government

20. A Page for Every Agency
Citizens want to Connect

21. Facebook Pages

22. 1. Speak with an authentic voice

23. 2. Deliver your Message
▪ Think about how your content
appears on Facebook
▪ One shot at delivering your
message
▪ Image, key message, headline,
see more, etc.
▪ Click is the bonus

24. 3. Be timely and informative

25. 4. Comments
▪ You
can not turn off
comments on posted items
▪ Facebookdoes not work
without comments
▪ Wall posts can be turned off
▪ Encourage you to allow
posts
▪ Havea posted comments
policy like the US Army
▪ Use
profanity and
moderation filter

26. 5. Multimedia

27. 6. Words Can Have Power Too

28. 7. Insights

29. 8. Facebook is more than just facebook.com

30. 9. Secure your accounts

31. 10. Other Government Issues
1. Terms for US State and Local Governments
2. Security: DTM-09-026
3. Risk/Liability Questions
4. Archiving: Backupify and Nextpoint
5. Interagency Cooperation

32. Resources
▪ facebook.com/government
▪ facebook.com/congress
▪ facebook.com/facebookpages
▪ facebook.com/help
▪ http://bit.ly/FBnewpagesguide

33. (c) 2007 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0