In October 2010 eGov Au blogger Craig Thomler spoke to some Victorian Public Servants about Government 2.0.

1. Gov 2.0 in AustraliaGov 2.0 in Australia
Presented by Craig ThomlerPresented by Craig Thomler
October 2010October 2010
Gov 2.0Gov 2.0
in Australiain Australia

2. Gov 2.0 in AustraliaGov 2.0 in Australia
Who am I?Who am I?

3. Gov 2.0 in AustraliaGov 2.0 in Australia
What is the role of government?What is the role of government?
To manage, preserve and grow our collective wealthTo manage, preserve and grow our collective wealth
To serve the community (through our Ministers)To serve the community (through our Ministers)
To make real and positive change in peoples' livesTo make real and positive change in peoples' lives
To empower communities and individuals to do this forTo empower communities and individuals to do this for
themselvesthemselves
To continually improve how we serve and empowerTo continually improve how we serve and empower

4. Gov 2.0 in AustraliaGov 2.0 in Australia
You are all change agentsYou are all change agents

5. Gov 2.0 in AustraliaGov 2.0 in Australia
TodayToday
• What is Gov 2.0What is Gov 2.0
• The landscape - Internet use in AustraliaThe landscape - Internet use in Australia
• The medium - social media's importanceThe medium - social media's importance
• The guidance - across Australian governmentThe guidance - across Australian government
• The activity - Examples of Gov 2.0The activity - Examples of Gov 2.0

6. Gov 2.0 in AustraliaGov 2.0 in Australia
 Gov 2.0 represents a fundamental shift in the culture andGov 2.0 represents a fundamental shift in the culture and
implementation of government,implementation of government,
 toward an open, collaborative, cooperative arrangement,toward an open, collaborative, cooperative arrangement,
 wherever possible including open consultation, open data,wherever possible including open consultation, open data,
shared knowledge, mutual acknowledgment of expertise,shared knowledge, mutual acknowledgment of expertise,
mutual respect for shared values and an understanding of howmutual respect for shared values and an understanding of how
to agree to disagree.to agree to disagree.
 Technology and social tools are an important part of thisTechnology and social tools are an important part of this
change but are essentially an enabler in this process.change but are essentially an enabler in this process.
What is Gov 2.0What is Gov 2.0
Source: http://groups.google.com.au/group/gov20canberra

7. Gov 2.0 in AustraliaGov 2.0 in Australia
Where is Gov 2.0 happening?Where is Gov 2.0 happening?
AustraliaAustralia
United StatesUnited States
United KingdomUnited Kingdom
ChinaChina
IranIran
BrazilBrazil
KenyaKenya
New ZealandNew Zealand
BrazilBrazil
RussiaRussia
EstoniaEstonia
DenmarkDenmark
UruguayUruguay
MaldivesMaldives
CanadaCanada
MexicoMexico
SpainSpain
LatviaLatvia
SwedenSweden
NigeriaNigeria
OmanOman
Papua New GuineaPapua New Guinea
JapanJapan
South KoreaSouth Korea
SwitzerlandSwitzerland
UkraineUkraine
MongoliaMongolia
ChileChile
EgyptEgypt
BoliviaBolivia
VietnamVietnam
IrelandIreland
PortugalPortugal
FinlandFinland
PolandPoland
TurkeyTurkey
SingaporeSingapore
Hong KongHong Kong
EcuadorEcuador
PhilippinesPhilippines
LiechtensteinLiechtenstein
South AfricaSouth Africa
MaltaMalta
BelgiumBelgium
Saudi ArabiaSaudi Arabia
Czech RepublicCzech Republic
HaitiHaiti
United Arab EmiratesUnited Arab Emirates
MalaysiaMalaysia
NorwayNorway
IsraelIsrael
The NetherlandsThe Netherlands
Saudi ArabiaSaudi Arabia
GermanyGermany
LithuaniaLithuania
MoroccoMorocco

8. Gov 2.0 in AustraliaGov 2.0 in Australia
What can Gov 2.0 be used for?What can Gov 2.0 be used for?
 Listen – to the community (and staff)Listen – to the community (and staff)
 Inform – hard-to-reach audiencesInform – hard-to-reach audiences
 Consult – communitiesConsult – communities
 Involve – groups and individualsInvolve – groups and individuals
 Collaborate – on services and policiesCollaborate – on services and policies
 Empower – communities to do it themselvesEmpower – communities to do it themselves

9. Gov 2.0 in AustraliaGov 2.0 in Australia
But first – name this network….But first – name this network….
• Allowed near-instantaneous transmission of news andAllowed near-instantaneous transmission of news and
information around the worldinformation around the world
• Connected people globally, allowing them to maintain long-Connected people globally, allowing them to maintain long-
distance social and professional relationships as never beforedistance social and professional relationships as never before
• People did business deals using itPeople did business deals using it
• People met, fell in love and got married using itPeople met, fell in love and got married using it
• It was used to catch murderers and command armiesIt was used to catch murderers and command armies
• Conmen used it to solicit money and run scamsConmen used it to solicit money and run scams
• It forced gaming and finance industries to reinvent themselvesIt forced gaming and finance industries to reinvent themselves
• It destroyed many industries, and created new onesIt destroyed many industries, and created new ones

10. Gov 2.0 in AustraliaGov 2.0 in Australia
Samuel Morse’s electric telegraph (1838)Samuel Morse’s electric telegraph (1838)
http://en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg

11. Gov 2.0 in AustraliaGov 2.0 in Australia
The electric TelegraphThe electric Telegraph
First used to catch a murderer in the UK in 1837:First used to catch a murderer in the UK in 1837:
A MURDER HAS GUST BEEN COMMITTED ATA MURDER HAS GUST BEEN COMMITTED AT
SALT HILL AND THE SUSPECTED MURDERERSALT HILL AND THE SUSPECTED MURDERER
WAS SEEN TO TAKE A FIRST CLASS TICKET TOWAS SEEN TO TAKE A FIRST CLASS TICKET TO
LONDON BY THE TRAIN WHICH LEFT SLOUGHLONDON BY THE TRAIN WHICH LEFT SLOUGH
AT 742 PM HE IS IN THE GARB OF A KWAKERAT 742 PM HE IS IN THE GARB OF A KWAKER
WITH A GREAT COAT ON WHICH REACHESWITH A GREAT COAT ON WHICH REACHES
NEARLY DOWN TO HIS FEET HE IS IN THE LASTNEARLY DOWN TO HIS FEET HE IS IN THE LAST
COMPARTMENT OF THE SECOND CLASSCOMPARTMENT OF THE SECOND CLASS
COMPARTMENTCOMPARTMENT

12. Gov 2.0 in AustraliaGov 2.0 in Australia
Internet use in AustraliaInternet use in Australia

13. Gov 2.0 in AustraliaGov 2.0 in Australia
Source: http://about.sensis.com.au/DownloadDocument.ashx?DocumentID=295
Australia’s internet experienceAustralia’s internet experience

14. Gov 2.0 in AustraliaGov 2.0 in Australia
 Nielsen Online says Australians spent 6 hours andNielsen Online says Australians spent 6 hours and
25 minutes using social media sites in February25 minutes using social media sites in February
2010, 2 minutes less than Italians and more than the2010, 2 minutes less than Italians and more than the
British, Americans, Spanish, Germans or Japanese.British, Americans, Spanish, Germans or Japanese.
 Melanie Ingrey, Research Director for Nielsen’sMelanie Ingrey, Research Director for Nielsen’s
online business:online business:
“Incredibly, nearly nine in 10 (86%) of Australian’s“Incredibly, nearly nine in 10 (86%) of Australian’s
online are looking to their fellow Internet users foronline are looking to their fellow Internet users for
opinions and information about products, servicesopinions and information about products, services
and brands”and brands”
Sources: http://mashable.com/2010/03/19/global-social-media-usage/
http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/
Australia’s internet experienceAustralia’s internet experience

15. Gov 2.0 in AustraliaGov 2.0 in Australia
Australia’s internet experienceAustralia’s internet experience
Source: http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/

16. Gov 2.0 in AustraliaGov 2.0 in Australia
In 2009….In 2009….
Key
Creators
Generate content
Critics
Respond to content
Collectors
Organise and vote on
information
Joiners
Connect in social networks
Spectators
Read, watch and listen to
community-generated content
Inactives
Neither create nor consume
content
Source: Forrester Social Technographics - http://forrester.com/Groundswell/profile_tool.html

17. Gov 2.0 in AustraliaGov 2.0 in Australia
Is social media importantIs social media important
to Australian government?to Australian government?

18. Gov 2.0 in AustraliaGov 2.0 in Australia
Source: Hitwise March 2010 - www.hitwise.com
The government experience – TrendsThe government experience – Trends

19. Gov 2.0 in AustraliaGov 2.0 in Australia
Source: Hitwise June 2010 - www.hitwise.com
The government experience – TrendsThe government experience – Trends

20. Gov 2.0 in AustraliaGov 2.0 in Australia
• Over 250 online consultations (more than 180 through oneOver 250 online consultations (more than 180 through one
company – Bang the Table)company – Bang the Table)
• Over 240 Departmental Twitter accountsOver 240 Departmental Twitter accounts
• Over 50 agency blogs (all levels of government)Over 50 agency blogs (all levels of government)
• Over 30 agencies using YouTubeOver 30 agencies using YouTube
• Over 25 Facebook pagesOver 25 Facebook pages
• Three mash-up competitions so far (Federal, NSW & Vic)Three mash-up competitions so far (Federal, NSW & Vic)
• Over 50 Federal parliamentarians using Twitter includingOver 50 Federal parliamentarians using Twitter including
Prime Minister, Opposition Leader plus many state and localPrime Minister, Opposition Leader plus many state and local
members, including 5 state Premiersmembers, including 5 state Premiers
Australian Gov 2.0 in actionAustralian Gov 2.0 in action

21. Gov 2.0 in AustraliaGov 2.0 in Australia
Australian Gov 2.0 in actionAustralian Gov 2.0 in action

22. Gov 2.0 in AustraliaGov 2.0 in Australia
Click on the images above to visit each website
Australian Gov 2.0 in actionAustralian Gov 2.0 in action

23. Gov 2.0 in AustraliaGov 2.0 in Australia
Gov 2.0 outside government….Gov 2.0 outside government….
For the Federal election alone!
ABC Campaign Pulse Google Student Voice
ACF environment election scorecard MyPolitician
Aussies vote
Australia2 Our Say
Buzzelection Politics Brief
EFA Election guide SMH Vote-a-matic
Election10 The Social Election 2010
Election Blackout Twit worm
Election leaflets Visual Democracy
ElectionWIRE What Do You Think
Google Federal Election 2010 map Source: http://government20bestpractices.pbworks.com/Australian+election-related+sites
NTEU higher education scorecard

24. Gov 2.0 in AustraliaGov 2.0 in Australia
Guidance for use of Gov 2.0Guidance for use of Gov 2.0
and social media in theand social media in the
Australian governmentAustralian government

25. Gov 2.0 in AustraliaGov 2.0 in Australia
 APSC Circular 2009/6APSC Circular 2009/6: Protocols for online media participation: Protocols for online media participation
 Gov 2.0 Taskforce Final ReportGov 2.0 Taskforce Final Report accepted by theaccepted by the AustralianAustralian
Government in their responseGovernment in their response
 MAC Innovation Report –MAC Innovation Report – Empowering change: FosteringEmpowering change: Fostering
innovation in the Australian Public Serviceinnovation in the Australian Public Service
 Secretary PM&C –Secretary PM&C –Ahead of the Game:Ahead of the Game: Blueprint for theBlueprint for the
Reform of Australian Government AdministrationReform of Australian Government Administration
 Freedom of Information Amendment (Reform) Act 2010 andFreedom of Information Amendment (Reform) Act 2010 and
Australian Information Commissioner Act 2010Australian Information Commissioner Act 2010
 Open Government DeclarationOpen Government Declaration
 Guidance on Creative Commons licensingGuidance on Creative Commons licensing
Federal guidanceFederal guidance

26. Gov 2.0 in AustraliaGov 2.0 in Australia
Examples of Gov 2.0Examples of Gov 2.0

27. Gov 2.0 in AustraliaGov 2.0 in Australia

28. Gov 2.0 in AustraliaGov 2.0 in Australia

29. Gov 2.0 in AustraliaGov 2.0 in Australia

30. Gov 2.0 in AustraliaGov 2.0 in Australia

31. Gov 2.0 in AustraliaGov 2.0 in Australia
Click on the images above to visit each website
Australian Gov 2.0 in actionAustralian Gov 2.0 in action