This brief presentation will hel

1. Your Guide to Self-Serve Advertising on Goodreads

2. Advertising on Goodreads is the Best Way
to Target Book Lovers and Readers.
Find the consumers who want to read your book
Those consumers tell their friends about your
book by adding it to their to-read shelves
Self-serve advertising is an inexpensive way
to get your book noticed and drive engagement on
your book’s Goodreads page

3. Targeting
Targeting a more relevant audience can help your chances
of getting a higher Click Through Rate (CTR).
Run two ads under the same campaign
• Listing both ads under the same campaign
allows them to share funding
• Target about five genres with the fist ad
• Target eight to ten comparable well-know
authors (those with 25,000 or more ratings*)
in the second ad
• Leave the age range blank in both ads
* The fewer ratings an author has the more likely the ad will not deliver.

4. Giveaways
Self-serve ads greatly increase interest in giveaways.
The average giveaway attracts about 825 people,
while the average giveaway supported by an ad campaign
attracts 1292 people—that's a 57 percent increase!
Setting up your giveaway
• Run your giveaway for about a month
• Ask your fans to follow your author page in
the giveaway description
• Nearly 60 percent of giveaway winners
review the book, so the more books you offer,
the more reviews you’re likely to get
• Sorry, no e-book giveaways yet!

5. Call to Action
An advertisement is no place to be shy.
A “call to action” tells the viewer exactly what to do next.
Adding a Call to Action
• Be as succinct as possible
• Good examples include “add to your shelf,”
“read an excerpt,” and “enter to win”
• Take advantage of our built-in engagement
stats
• Simply check the box marked “engagement
stats” at the bottom of the description page
when setting up your ad

6. Linking
Because Goodreads members are focused on book
discovery, we recommend using your Goodreads book page
as the landing page for your ad. This will allow readers to
easily add your book to their shelves.
Bidding
While you can buy an ad for as little as 10 cents per click, we
recommend bidding more to get your ad the impressions it needs.
The site average is 50 cents per click.

7. Final Product

8. Get Started Today!
Keep in mind that Self-Serve Advertising isn't foolproof, and
sometimes you have to play around with your targeting,
description text, and next steps, to get it to the goal CTR (click
through rate) of .05%. We are always here to help if you get stuck!
Start your own ad here!
Still have questions? Check out our FAQs.