I authored this step by step guide for other demand generation marketers, who want to integrate their Google Adwords accounts with their marketing automation (in this example, Autopilot).

1. Quick Guide
Google Conversion Tracking
in Bislr:
Drag, Drop, Done!
Prepared by: Gonzalo Mannucci
Head of Demand Generation
Bislr Inc.

2. What we will cover
Google Setup Bislr Setup
Additional
considerations

3. Google Setup
1. Log into your Google Adwords Account and go to Tools and
Analysis in the green toolbar.
2. In the pull-down menu, select Conversions.

4. Google Setup
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1. Click the “+
Conversion” button to
define a new
conversion type.
2. Name your conversion
& pick a source type
(will usually be
“webpage” for lead
gen)

5. Google Setup
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2
1. Pick a conversion
category. (for most
lead gen campaigns –
“lead”; if you are doing
an event registration
campaign or a product
trial, this may also be
“sign-up”)
2. Decide whether you
want Google Site stats
notification verbiage
automatically added to
your webpage. If your
site’s privacy policy
already includes this,
you may not need to
add this notification
verbiage.

6. Google Setup
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2
1. Select “I make changes
to the code.”
(Marketing is
empowered! No stop
with your web dev team
or web master.)
2. Copy and paste the
Google Tracking code
which has been
generated to track
conversions.
3. Go to Bislr.

7. Bislr Setup
1. In Bislr, go to the Website
App.
2. In your website “tree” (list of
webpages and campaign
pages on the left side bar),
find the page that represents
a converted lead. Example:
for the a Talk to Sales /
Contact form, this would be
the “confirmation page”
someone reaches when they
successfully submit the form.
For an eBook download, this
would be the page after the
form, from which they
download the eBook. It’s
always the page “past the
gated form”.
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2

8. Bislr Setup
1. When you are on the confirmation / conversion page, go to the “Apps”
menu on the right side bar. Select the “Code Box” icon.
2. Drag and drop the code box. anywhere on your page. It will not affect
the page appearance at all. But for easy use, drag it to a spot near the
bottom of the page.
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2

9. Bislr Setup
1. Click the “pencil” icon in the top right corner of the Code Box. A
2. A box will open to the left with the instructions “Paste Code”. Paste your
Google Adwords Conversion tracking code here.
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10. Additional considerations
1. What we demonstrated so far will give you end-to-end conversion
tracking, to monitor campaign performance within your Google Adwords
account.
2. We recommend you also use Campaign Tracker within Bislr. This will
enable you to get “click” and “conversion” tracking within Bislr (for an
additional / backup view into your performance).
3. Your team will be trained on Campaign Tracker (if you haven’t ben
already). But to show you how, the following slides show how campaign
tracker how it works.
4. Again, this is not as imperative for Google Adwords campaigns, since
Google provides converstion tracking (but it will be for other types of
campaingn – as Bislr will be your source for conversion tracking). It’s
presented here for your consideration. So let’s take a look….

11. Related Notes:
Campaign Tracking

12. Easily define and set up a campaign in Bislr’s
Campaign Tracker App.

13. Define parameters for any type of campaign.
Name your campaign.
Select the landing page.
Select how the conversion will occur.
Optional: Set a value per conversion.
Optional: Set a total budget
Pick an ad channel.

14. Bislr generates a unique tracking
URL for use in your ad
placements.
Generate URLs with unique tracking code for
your campaign.

15. See real time campaign stats
- Visits
- Conversions
- Total value of conversions
- Cost per conversion
Campaign URL shortened via Buffer.

16. Thanks
gonzalo@bislr.com