Gonzalo Mannucci

San Francisco Bay Area United States

Marketing Director, Demand Generation

Technology / Software / Internet

• Scaled a portfolio of campaigns and programs to drive demand for an enterprise identity management company • Delivered 20-30% month-over-month growth in marketing-qualified leads • Modernized the marketing technology stack: Selected and implemented predictive lead scoring and revenue attribution solutions • Managed nurture program for freemium accounts to drive active users and conversion to paid accounts • Executed campaigns across email and paid social channels • Recruited, hired and onboarded a stellar team of four direct reports