It is a case study on ROOH Afza, with SWOT Ananlysis

1. SWOT ANALYSIS
FOR
ROOH AFZA
BY :-
HALLAR MEMON
SUMMAN SAQLAIN
GOHAR IQBAL

2.  Company Profile.
 Introduction To Brand.
 SWOT Analysis.

3.  Company; “Hamdard”.
 Started in 1948 by Hakeem Saeed in Pakistan.
 In India and Pakistan.
 Wide Range Of Products.

4.  Brand; “ROOH AFZA”.
 Concentrated Drink (Sharbat).
 UNANI Medical Product.
 Reddish In Color.
 Flower Fragrance.
 10th Most Favorite Brand on Earth.

6.  In Market for more than 100 Years.
 Popular Summer Drink that Quenches Thirst.
 Type of UNANI Medicine with ZERO Side Effects.
 Acts as Coolant for body.
 Nutrition Values.
 Trend Setter with in its Market
 Market Leader (Share).

7.  Loss Of Sales In Winter (Season Variation).
 Continuous Change In Customer Preferences.
 Non Aggressive Advertisement Approach.

8.  Inexpensive as compared to other drinks, so
can create high demand and Revenues.
 Increase in population, Increase in Market Share.
 Loyal Customer base, can charge high price.
 Supreme Brand Image, helpful in
supporting new versions of ROOH AFZA.
 Customer Concern of Sugar Level , provides
opportunity to produce different style of Drink.

9.  Existence Of Strong Competitors
 Inflation and rapid increase in Prices.
 Purchasing Power of Lower Class in getting low and low.
 Customers Preference towards Carbonated Drinks.