The Goan-Nielsen (MOG) Mood of Goa Survey 2013

THE VOICE OF GOA –
A POLL ON GOVERNANCE
Date: 22nd July, 2013

Copyright©2013TheNielsenCompany.Confidentialandproprietary.
2
DESIGN & METHODOLOGY
• Total design sample size was 1000 spread across 10 assembly constituencies.
• These were selected in discussion with the client
• 5 from North Goa (Mandrem, Bicholim, Calangute, Panajim, Poriem)
• 5 from South Goa (Ponda, Vasco, Curtorim, Benaulim, Curchorem)
• To ensure that our sample was adequately spread - in each assembly constituency, 10
electoral parts were selected as starting points, and at each starting point, 10 interviews
were conducted with skipping pattern of 3 households after every successful interview.
• Only those 18+ years old and eligible to vote were selected
• To ensure a demographic representation we maintained soft quotas of Gender, Age group,
Religion, NCCS (New Consumer Classification ).
• Sample size achieved was weighted using the IRS Universe of 18+ years population.

3
GEOGRAPHICAL COVERAGE

LIFE IN GOA
- CHANGE IN LAST ONE YEAR

6
31
68
2
QUALITY OF LIFE – CHANGE IN LAST 1 YEAR
• A third of the people we met felt their life had improved over the last one year. However this sentiment does not
seem uniform across different segments of society.
• Marginally more people from South Goa see an improvement in their lives in the last one year.
• There is a difference of opinion across followers of religions, where significantly more Hindus claimed that quality
of life has improved in last one year, than do Christians and other minorities.
29 32
69 66
1 2
North Goa South Goa
34
26 20
65
72 72
1 2
7
Hindu Christian Muslim/Others
All Figures in %
000
Improved Remained Same Detoriated
Base: All (Wtd) 521 504 Base: All (Wtd) 610 366 49*
Base: All (Wtd) 1025
* Small Base

7
QUALITY OF LIFE – CHANGE IN LAST 1 YEAR
22
32
33 32
75
66 66 66
3 1 1 2
18 - 24 Yrs 25 - 30 Yrs 31 - 40 Yrs 41 Yrs +
• Marginally more men seem to find life better than women
• As one goes up the age ladder – quality of life seems to have improved in the last one year.
• People from higher social classes find their life improving more than those from lower social classes; logically
people from higher monthly income seem to find life better than poorer people.
27
23
37 41
70
75
62
57
3 1 2 2
< Rs 5000Rs. 5000 - Rs. 10000Rs. 10000 - Rs. 25000Rs. 25000 +
MHI
34
32 25
65 66
72
1 2 2
A B CDENCCS
Male, 32
Male, 65
Females,
29
Females,
69
Improved
Remained
Same
Detoriated
000
Improved Remained Same Detoriated
Base: All (Wtd) 521 504 610 366
49* 453 422 101Base: All (Wtd) 330 355 340
* Small Base

8
Limited Employment Opportunity
Excessive glass liquor bottles on Goa beaches
Drug trafficking
Unaffordable housing/real estate
Unaffordable higher education
Forced prostitution of minors
Increasing public debt
Poor subsidy on traditional occupations
Inadequacy in law enforcement
Non-promotion of local Goan heritage
Illegal land acquisition
Absence of fast track courts
Insufficient Revenue generated from of IRON ORE exports
Non-Compliance in the collection of Land revenue Tax
Wide disparity in business during the peak and off-peak season
Poor Infrastructure -e.g. Roads, etc
Lack of waste management leading to pollution in Goa.
The ban on cattle slaughter in Goa
Absence of adequate public transport amenities
Inappropriate dressing by visiting foreign tourists
Tourism Growth resulting in pressure 'on the environment
Migrants causing civic nuisance
Empowerment of scheduled caste /backward tribes
Electricity shortage /Load Shedding
Inadequate supply of drinking water
3.98
3.97
3.97
3.88
3.87
3.86
3.83
3.78
3.75
3.75
3.75
3.74
3.72
3.71
3.68
3.68
3.66
3.63
3.61
3.58
3.54
3.54
3.46
3.42
3.41
WHAT IRKS GOANS
Top Box Score
18
19
17
17
16
14
14
19
20
14
14
18
22
15
14
21
8
21
24
24
16
23
26
28
29
Concern Degree of Satisfaction
Mean Score
Lack of employment
Drugs; Liquor Real
Estate; Education and
prostitution are top 5
areas of concern.
We observe that on
areas of high
concern, Goans are the
least satisfied with the
ways things are being
handled – TB scores for
the least important
issues are lower than for
the more important
ones.
All Figures in %

HIGH FOCUS ISSUES
1. AFTEREFFECTS OF BAN ON MINING
2. REGIONAL PLAN 2021
3. AIRPORT AT MOPA

1. AFTER EFFECTS OF BAN ON MINING

11
BAN ON MINING AFFECTS EMPLOYMENT
40
22
38
Resulted in large scale Unemployment
Resulted in some Unemployment
It has no impact on employment
33 40
46
13
29
25
54
30 29
NCCS : A NCCS : B NCCS : C
62
38 39 38
14
26 24
6
24
35 37
55
< Rs. 5000 Rs. 5000-10000 Rs. 10001 - 25000 Rs. 25001 +
29
51
33
12
38 38
North Goa South Goa
• Majority of Goan’s believe that the ban on mining has affected employment in Goa to some degree.
• There is a significant difference of opinion between people in South and North Goa. A significantly majority believe
that this resulted in large scale unemployment
• Lower SEC / NCCS / lower income group people seem to feel so more than those from higher SEC / NCCS / higher
income HH.
Base: All (Wtd) 330 355 340
Base: All (Wtd) 521 504 Base: All (Wtd) 49* 453 422 101
All Figures in %
* Small Base

12
EFFECT ON STATE REVENUE
26 26
48
• Though shutting down of mines was the
important decision, almost half of Goans
claimed that it has not impacted state revenue.
• No difference of opinion between North and
South Goa.
• However some difference between urban and
rural Goans
28
17
25
31
47
52
Urban Rural
25 26
29
23
46
51
North Goa South Goa
Resulted in huge loss to state Resulted in some loss to state It has no impact on state
Base: All (Wtd) 807 218Base: All (Wtd) 1025
Base: All (Wtd) 521 504
All Figures in %

13
EFFECT ON ENVIRONMENT
27 21
52
Shutting down of mines was necessary for Environmental Protection
Mining had a little impact on environment , however did not require to shutdown mines
Mining had no impact on environment
30
2422 20
48
56
North Goa South Goa
• More than 50% respondents have felt that Mining had no
impact on the environment - while the rest felt that mining
impacted the environment to some degree
• Significant difference of opinion between the people from
South Goa and North Goa. People from South Goa, which is
considered to be a hub of mining, claimed that there was no
impact on environment due to mining.
• Significantly higher urban Goans felt that mining impacted the
environment
29
1818
30
52 52
Urban Rural
All Figures in %

14
LOSS FOR PUBLIC
21
62
16
No Impact on general public Impacted livelihood of workers
Impacted everyone involved in mining
• More than 60% people have said that Ban on mining is invariably a loss to public as this will impact those whose
source of livelihood was mine.
• Also there is a significant difference between the views of people from South Goa & North Goa. Significantly larger
number of South Goans felt that this impacted people..
26
17
53
72
21
11
0 20 40 60 80 100
North Goa
South Goa 83
74
Base: All (Wtd) 521
Base: All (Wtd) 504
All Figures in %

15
BAN ON MINING – RIGHT / WRONG
26
74
Yes, it is right step. All mines should be shut in Goa
No, ONLY illegal / uncontrolled mines should have been shut
34
19
66
81
North Goa South Goa
• Almost 2/3 rd people have claimed that shutting down the mining was not a good step - only illegal/ uncontrolled
mines should have been shut
• There is a significant difference between the opinion of people from South Goa & North Goa. According to the
people from South Goa only illegal/ uncontrolled mines should have been shut, however people from North Goa
has backed the decision of shutting down of mines.
• Same significant difference of opening is observed between the constituencies of South Goa and North Goa.
Base: All (Wtd) 521 504Base: All (Wtd) 1025
All Figures in %

16
WHO SHUT DOWN THE MINES?
34
18
25
15
8
Current BJP State Gov Previous INC State Gov Central Government
Judicial system NGO / Activists
• Big difference of opinion on this across regions.
• At the state level more than 1/3rd people have held the current BJP lead government responsible for
shutting down mines, whereas 1/4th people are blaming central government.
• In North Goa 42% people claimed that current BJP lead government is responsible behind shutting
down of mines, which is significantly higher than people in South Goa who blamed BJP Government.
• Interestingly there are 13% people who hold the NGOs & Activist responsible for this ban.
37
25
42
27
15
31
19
17
22
35
21
28
18
6
15
16
9
3
3
13
0 20 40 60 80 100
Urban
Rural
North Goa
South Goa
Base: All (Wtd) 521
Base: All (Wtd) 504
Base: All (Wtd) 807
Base: All (Wtd) 218
All Figures in %

18
AWARENESS OF REGIONAL PLAN 2021
33
34
33
Yes aware of it Heard but know little about it Not aware
30 31 27
38
43
32
37
2927
37 36 33
18 - 24 Yrs 25 - 30 Yrs 31 - 40 Yrs >= 41 Yrs
32
33
32
33
40
28
35
29
29
39
32
38
0 20 40 60 80 100
North Goa
South Goa
Urban
Rural
• Only 1/3rd people in Goa are aware about the Regional Plan 2021. Another 34% have heard of it – know little
about it.
• Awareness of this plan is significantly higher among higher SEC / NCCS (NCCS A) & elder age group (More than 41
years old)
• Significantly more people in the South – are not even aware of the plan.
46
28 24
33
39
30
22
33
46
NCCS : A B CDE
All Figures in %
Base: All (Wtd) 521 504 610 366
Base: All (Wtd) 330 355 340
807
218
521
504

19
PROGRESS OF REGIONAL PLAN 2021
44 41
77
On track
Progressing slowly.
Delayed, however some actions are being taken
Delayed. Not implemented properly.
35
48 42
47
58
34
49
35
5
13
8 52 5 1
13
18 - 24 Yrs 25 - 30 Yrs 31 - 40 Yrs 40 Yrs +
61
34 2726
51
56
7 5
10
5
10 8
A B CDE
• Among those aware a little less than half think the Regional Plan 2021 is on track.
• People from higher SEC / NCCS (NCCS A) think that the Regional plan is on track and their percentage is
significantly higher than other SEC / NCCS.
• Proportion of people in South Goa who claimed that Regional plan is on track is significantly higher than people in
North Goa. Similarly significantly more people from rural areas think the Plan is on track.
27
62
41
57
52
30
42
36
9
5
9
1
12
3
8
6
0 20 40 60 80 100
North Goa
South Goa
Urban
Rural
Base: All Aware(Wtd) 50* 71* 69* 143
Base: All Aware (Wtd) 150 100 83*
260
73*
166
167
Base: All Aware (Wtd) 333
All Figures in %

20
7
6
3
14
12
1
7
7
18
4
26
32
32
4
18
17
16
12
20
19
16
16
20
2
35
41
35
25
24
46
39
20
24
37
16
11
16
32
16
54
Total
A
B
CDE
North Goa
South Goa
Urban
Rural
Extremely dissatisfied Somewhat dissatisfied
Neither satisfied nor dissatisfied Somewhat satisfied
Extremely satisfied
SATISFACTION ABOUT REGIONAL PLAN 2021
Summary:
• About a half of those aware of the
regional plan are satisfied with the
progress of the Regional Plan 2021.
• Satisfaction is significantly high among
Higher SEC / NCCS (NCCS A) & elder age
group (41+years old)
• This proportion is higher among SEC /
NCCS A; among those from South Goa as
well as those from rural areas.
74
78
78
333
150
100
83
166
167
260
73
All Figures in %
All Aware

22
AIRPORT AT MOPA – NEED OF AN HOUR
Top Box Score
33
29
24
23
20
19
16
36
35
18
18
15
13
15
29
24
30
29
25
26
16
Total
North
Goa
South
Goa
Goa needs a second civilian Airport
It will boost the tourism industry in Goa
It will benefit only some sections of society
It will impact the environment as thousands of trees
will be destroyed to build the new airport
Instead of new airport, current airport at Dabolim
should be improved / expanded
Farmers were oppressed for land acquisition for
airport
Airport at Mopa will consume lot of water and
electricity hence supply for common / local use will
be impacted
• Difference of opinion exist among the people from North Goa & South Goa regarding the airport in Mopa
• People in North Goa strongly believe that Goa needs a SEC / NCCSond civilian airport; they think that this will
boost the tourism industry in Goa.
• However people in South Goa feel that it will benefit to the some SEC / NCCStions of society, also that farmers will
be /are oppressed for land acquisition, and that this will impact the environment as well. Instead of new airport at
Mopa, they preferred that current airport at Dabolim should be improved.
All Figures in %

24
WHO IS YOUR MLA?
• In constituencies such as Poriem, Vasco, Benaulim only 55-65% people have correctly identified their MLA .
(Member of Legislative
Assembly) MLA
Mandrem Bicholim Calangute Panaji Poriem Ponda Vasco Curtorim Benaulim Curchorem
Base 100 103 107 100 103 102 102 101 100 102
Weighted Base (‘000) 98 105 108 103 107 102 117 95 101 91
Laxmikant Parsekar 100 1
Naresh Rajaram Sawal 99 3
Michael Vincent Lobo 98 1
Manohar Parrikar 99 6 4
Pratapsingh Raoji Rane 1 55 5 1
Lavoo Mamledar 90
Jose Luis Carlos Almeida 2 64 2
Aleixo Reginaldo Lourenco 1 87
Caetano R. Silva 1 55
Nilesh Cabral 1 89
Digambar Kamat 44
Milind Sagun Naik 9
Vishwajit Pratapsingh Rane 44 1
Refused / Don’t Know 1 2 26 1
All Figures in %

25
WHICH PARTY DOES YOUR MLA BELONGS TO?
• Though the MLA of Curtorim belongs to INC 56% of voters associate him with the BJP.
• Similarly 42% of voters in Benaulim associate their MLA with INC, whereas he belongs to GVP
Political Parties Mandrem Bicholim Calangute Panaji Poriem Ponda Vasco Curtorim Benaulim Curchorem
Base 100 103 107 100 103 102 102 101 100 102
Weighted Base (‘000) 98 105 108 103 107 102 117 95 101 91
Bharatiya Janata Party [BJP] 98 1 97 90 2 9 97 56 5 95
Goa Vikas Party [GVP] 1 4 17 52 3
Indian National Congress [INC] 2 6 98 6 3 27 42 1
Maharashtrawadi Gomantak
[MGP] 84 1
Independent [IND] 98
Others, Please Specify
Refused / Don’t Know 2 2 1 1
All Figures in %

26
5
5
1
2
4
3
13
0
2
7
21
45
54
25
21
53
22
28
26
19
32
48
33
50
65
37
49
64
69
50
43
2
13
21
10
5
13
8
4
22
Mandrem
Bicholim
Calangute
Panaji
Poriem
Ponda
Vasco-da-gama
Curtorim
Benaulim
Curchorem
Very Poor Poor Average Good Very Good
PERFORMANCE OF YOUR MLA
•By and large people seem to be satisfied with the work of their MLA – though some much lesser than others
e.g. only 42% voters from Ponda find the work of their MLA to be above average..
42
Base: All
(wtd)
98
105
108
103
107
102
117
95
101
91
All Figures in %

28
2
0
1
1
3
0
3
1
0
2
1
9
0
5
11
11
0
14
4
0
9
8
38
0
30
38
45
0
39
36
0
41
24
45
0
55
44
37
0
36
54
0
41
60
6
0
9
6
4
0
7
5
0
6
7
All
A
B
CDE
North
South
Urban
Rural
Performance of Govt.
64
GOVERNMENT & CM’S PERFORMANCE
Just over a half of the people we met feel that both the CM and govt. performance
has been good. Though the proportion of those who say the performance is Poor or
Very Poor is small – a third feel the performance is just average.
Higher SEC / NCCS people seem to rate the CM better than they do his Government!
51
1
1
1
2
2
0
1
2
9
3
8
14
13
4
9
8
36
24
40
44
37
35
40
21
48
62
46
35
41
54
43
63
6
9
5
5
7
6
6
6
Total
A
B
CDE
North Goa
South Goa
Urban
Rural
Performance of CM
53
71
Base: All
(wtd)
1025
330
355
340
521
504
807
218
All Figures in %

29
2
0
1
1
3
0
3
1
0
2
1
9
0
5
11
11
0
14
4
0
9
8
38
0
30
38
45
0
39
36
0
41
24
45
0
55
44
37
0
36
54
0
41
60
6
0
9
6
4
0
7
5
0
6
7
All
A
B
CDE
North
South
Urban
Rural
Current BJP Govt.
51 4
0
7
2
3
0
6
2
0
5
2
10
0
4
12
15
0
15
6
0
11
8
40
36
42
42
44
36
43
30
42
49
38
38
32
52
38
55
4
4
5
1
4
3
3
4
Total
A
B
CDE
No…
So…
Ur…
Rural
Earlier Cong. Govt.
46
We observe that peoples satisfaction with the current BJP government is only
slightly better than the earlier Congress govt.
Segments similar traits for both govt.
Base: All
(wtd)
1025
330
355
340
521
504
807
218
All Figures in %
PERFORMANCE OF GOVERNMENT

30
PERFORMANCE OF GOVERNMENT
6
4
7
7
6
6
5
9
17
10
22
19
25
9
18
13
19
15
21
22
24
14
21
12
38
41
37
37
35
42
39
35
18
29
12
14
9
27
15
31
Total
A
B
CDE
North Goa
South Goa
Urban
Rural
Satisfaction level on the work done by State Gov to curb corruption
Extremely dissatisfied
Somewhat dissatisfied
Neither satisfied nor
dissatisfied
Somewhat satisfied
Extremely satisfied
Base: All
(wtd)
1025
330
355
340
521
504
807
218
All Figures in %

31
31
41
26
27
33
29
29
38
43
38
46
45
39
48
44
42
18
14
18
22
21
15
20
10
Total
A
B
CDE
North…
South…
Urban
Rural
Going forward
I believe current govt. will meet promises they made
I believe that current govt. will somewhat meet the promises
they made
I don't think that current govt. will be able to keep the
promises they made
EXPECTATION FROM THE GOVERNMENT
36
52
27
30
29
44
32
49
44
35
51
44
43
44
46
36
18
11
20
24
26
11
19
15
Total
A
B
CDE
North Goa
South Goa
Urban
Rural
Has the Government kept its promises
Yes Somewhat No
Base: All
(wtd)
1025
330
355
340
521
504
807
218
All Figures in %

32
TIMELINE FOR THE GOVT.
32
0
23
38
33
0
41
22
0
33
26
43
0
53
39
37
0
36
50
0
38
61
8
0
9
9
6
0
8
8
0
8
9
1
0
2
1
1
0
1
1
0
1
1
16
0
13
13
22
0
13
19
0
19
4
Total
A
B
CDE
North Goa
South Goa
Urban
Rural
How much time are you willing to provide to the Govt. to make changes in the
state ?
Up to 3 years
3 - 5 Years
5 - 7 Years
7 - 10 Years
No time
More or less in line with the duration of the state assembly. However a sizable 16%
are not willing to provide any more time ! They want change NOW.
Base: All
(wtd)
1025
330
355
340
521
504
807
218
All Figures in %

34
VOTING INCLINATION
North Goa South Goa
57
8
26
6 2
BJP GVP INC MGP Ind.
63
2
31
14
51
14
22
120
BJP continues to hold faith of the voting public of Goa, more so in South Goa.
All Figures in %

35
THOSE WHO CLAIMED THEY VOTED FOR BJP IN 2012
88
2 6 2
1BJPvoters will vote for - PARTY if elections were held
tomorrow
BJP
GVP
INC
MGP
Indp
THOSE WHO CLAIMED THEY VOTED FOR INC IN 2012
16
2
79
3
1INC voters will vote for – PARTY if elections
were held tomorrow
VOTE SHIFT
Most voters remain loyal to the party they claimed they voted for. While 12% BJP
voters intend to vote differently – 21% of Congress voters say they will vote
differently.

36
VOTE SHIFT
Whom did you vote in last elections ?
Who will you vote if elections are
held tomorrow ?
Total BJP GVP INC MGP IND.
Base N 1025 493 96 267 45 7
BJP 57 88 29 16 15 31
GVP 8 2 63 2 7 0
INC 26 6 3 79 3 14
MGP 6 2 3 3 75 0
IND 2 1 1 1 0 55
SAME CHANGE
Bulk of the voters of both BJP & INC will remain loyal , though a small section do
show inclination for change. Away change is more among Congress Voters.

37
SUMMARY
• Life In Goa:
• For most life has remained unchanged in the last one year- though one third respondents say
that quality of their life has changed for the better. There are variations across segments.
Upper segment of society say their lives have improved.
• Areas of concern as expressed by Goan people;
• Goans have highlighted basic ‘governance’ issues as areas of concern. Issues that relate directly
to the influx of people in the form of tourists or immigrants - domestic or foreign.
• Lack of employment; Drugs; Liquor; Real Estate;; Education and Prostitution are top 5 areas of
concern.
• Satisfaction on the work done by government on issues:
• On some of the most important concern areas people are least satisfied with the way thing have
been handled by the current Govt. Top Box scores are less than 20%
• Basic amenities such as Infrastructure, Electricity, Drinking water are the least concern issues
however voters are satisfied by the work done by the government to tackle these issues.
• High Focus Issues (Shutting down of mines, Regional plan 2021, Airport at Mopa):
• There is clear difference of opinion on the decision of shutting down of mines among voters from
South Goa & North Goa. About a third hold the current BJP Govt. responsible for the
• Majority of the voters from South Goa think that the shutting down of mines was not a good
move and it has impacted the livelihood of workers . However Voters from North Goa don’t agree
with these points.

38
SUMMARY
• Only a third of voters are aware about the Regional Plan 2021 set up by Government. This
awareness is higher among higher SEC / NCCS (NCCS A) & elder age group (41+Years).
• Voters among higher SEC / NCCS (NCCS A) & voters from South Goa, claim that the Regional Plan
is on track.
• Regarding the airport at Mopa there exist difference of opinion among the people from North Goa
& South Goa
• People in North Goa are in favour of the fact that Goa needs a SEC / NCCSond civilian airport also
they think that this will boost the tourism industry in Goa.
• However people in South Goa think differently. According to them it will benefit only some
sections of the society, also farmers will be oppressed for land acquisition, & this will impact the
environment as well. Instead of new airport at Mopa, they preferred that current airport at
Dabolim should be improved.
• Government’s Performance:
• Basic amenities such as Infrastructure, Electricity, Drinking water are the least concern issues
however voters are satisfied by the work done by the government to tackle these issues.
• Voters among higher SEC (NCCS A) & voters from South Goa has satisfied with the work done by
current government and the work done by current Chief minister.
• Also voters from same categories are satisfied with the work done by Previous state government
• Voting Preference:
• More than 55% of the voters have claimed that they would cast their vote to BJP if elections were
held tomorrow.

The Goan-Nielsen (MOG) Mood of Goa Survey 2013

The Goan-Nielsen (MOG) Mood of Goa Survey 2013

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