The retail industry continues to change as consumer demands inevitably and constantly fluctuate. With the advent of new technology and integration of platforms across the retail world at large, many aspects of the industry are no longer what they were 10 years ago. Beginning in the early 20th century, a commitment to efficiency and convenience dominated the retail industry. The next big trend was self-service retailing: retailers became more focused on supplying a product and less interested in building relationships with shoppers. Finally, within the last few decades, a new business model emerged. Retailers began promoting items in order to sell them – collecting profits from promotional funds from suppliers. Much of the retail industry is still living with advancements made in the last 50 years. The continued developments in technology, combined with the impact and opportunity that electronic communication provides, has changed the retail world once again. Inefficiencies are being discovered, solved and analyzed with data collection tools and platforms. Armed with aggregated, clean data, retailers and brands are shifting focus from quantity to quality. This change is referred to as the Third Wave of Retail. Previously, the majority of retail strategy surrounded the idea of keeping prices low – to attract more customers – at the expense of high-quality products. As a growing number of brands work to increase efficiency, improve quality, and add the ever-important element of customer service, a step up in software tools and platforms has also become mandatory.

1. The Third Wave
of Retail
& how to ride it all
the way to massive
profits

2. Not What We Were
With the advent of new
technology and platform
integrations, many aspects
of the industry are not what they
were 10 years ago.

3. Wave #1: Industrial Retail
At the start of the early 20th
century, a commitment
to efficiency and convenience
dominated the retail industry.
Almost all decisions were shaped
by the compulsion to make
“the machine” more productive.
eff. con.

4. Wave #2: Self-Service
The next big trend was self-service retailing.
Retailers became more focused on supplying
a product and less interested in building
relationships with shoppers.

5. Wave #2: Self-Service
Many retailers chose
to attract potential
customers with low prices,
at the expense of high-
quality products.
10
000

6. Wave #3: Quality Over Quantity
Finally, a new business model
emerged.
With new technological
advances, retailers are able to
effectively promote high-quality
items, and collect profits from
promotional funds.
$
$
$

7. The Tech That Makes It Possible
Continued developments
in technology have changed
the game again.
Inefficiencies can be easily
discovered, analyzed, and solved
with data collection tools.

8. The Tech That Makes It Possible
It's easy to examine clean,
aggregated data, and retailers
are finally able to focus in on
quality (of both product and
promotion) like never before.
quality

9. As a growing number of
brands work to improve their
data collection and analysis
process, improve strategic
planning, and elevate
customer service – a step up
in software tools and
platforms is not optional.
Step Up and
Ride the Wave
Don't get left
behind!

10. A Mobile Data Collection App For Retail Execution.
GoSpotCheck.comGoSpotCheck.com