The right software gives independent reps the tools to examine brand management strategy and ensure that crucial field data is collected. Planograms, displays and visual merchandising are three components of retail that are vital to the outdoor industry. Similarly, initiatives directly involving sales reps and brand ambassadors need to be monitored and examined, to ensure optimal results. The following aspects of outdoor industry retail can be enhanced with mobile data collection. Vendor contracts: Many vendor contracts allow independent reps to put products on sale, given a certain time window. The goal of vender contracts is often to maintain brand consistency – through pricing and related marketing efforts. As such, vendor contracts can be extremely comprehensive, and SaaS tools ensure retailers follow the outlined regulations. Demos: Field reps often perform demos and need to gather real-time information surrounding the success of the event. Data points regarding sales, reviews and marketing can be extremely helpful for brands spending time and money for demos and sampling. Seasonal promotions: Seasonal merchandising, especially relevant with the holidays approaching, needs to be optimized. The last two months of the year offer an extremely small time window with tremendous opportunity. Monitoring competition: SaaS tools should help gather insight surrounding internal data as well as competitive intel. Track competition to better understand the market and related customer needs and demands.

1. Get more insight into
in-store performance
and carry out audits
seamlessly
VOID PREVENTION
SOFTWARE IS THE SOLUTION
WHAT CAUSES VOIDS?
Identify bottlenecks so that
products receive maximum
exposure in stores
An influx of customers can
create a mess in the store.
Products can end up
in random places, causing
a lot of confusion when
reordering and restocking.
Some retailers also remove
shelf tags if they can’t find
a product there to avoid
having a gap on the shelf.
Address problems quickly
and efficiently. Ensure your
product stays in distribution
Many businesses have to deal with the issue of out-of-stock
products. But there is an even bigger problem: product voids.
How does this happen, and how can
distributors avoid it in the future?
An Overlooked Part
of Outdoor Industry Retail?

2. How do Gerber Gear, Icebreaker,
and other outdoor retail giants:
optimize and track visual merchandising?
record results of marketing campaigns?
keep their international brands consistent?

3. Implementing and engaging
Real-time mobile data collection

4. Use the cloud to ensure that data is
accessible to multiple people at one time
Utilize mobile data collection tools
to fully understand and optimize
these four areas of outdoor retail:
Vendor contracts
Demos
Seasonal promotions
Monitoring competition
1
2
3
4

5. Vendor contracts
Comprehensive vendor contracts are key to maintaining a consistent brand.
The right SaaS platform provides an accountability and tracking tool
to ensure retailer compliance.
1

6. Demos are an important part of a marketing strategy, but they can be costly.
Demos give field reps the opportunity to gather invaluable data points
relating to sales, feedback and potential for expansion.
Demos2
$$$

7. Seasonal merchandising must be optimized to the fullest.
The last two months of the year are a small window
of time with tremendous potential.
Seasonal promotions3

8. SaaS tools aren’t just for internal monitoring.
Use them to gain invaluable insight into your competition,
market trends, and customer expectations.
Monitoring competition4

9. Click here
to learn more about
how can be your tool
to collect outdoor retail data, year-round.

10. A Mobile Data Collection App For Retail Execution.
GoSpotCheck.com
A Mobile Data Collection App For Retail Execution.
GoSpotCheck.com