Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
SEO For Everyone
#AltSEO
Alt Summit Winter | January 2015
A bit about me
• I’m Sara! But a lot of people call
me Sport
• I run the in-house marketing for
Inflow. Also, I’m experien...
• SEO 101
• Quick and Dirty Guide To Getting Found
• Advanced SEO
• Bitches Be Bloggin’ Pro Tips
• Q & A (if there’s time)...
• What do you want to get out of this?
• What do you need for your site?
• Write your questions down
• Ask them!
Let’s set...
SEO 101
High Five! Let’s do this!
This is a search engine
results page
Who likes animals?
1. Google releases Analytics in 2005
2. There are a number of major and minor
Google Algorithm updates
...
Dapper Panda
1. Panda – this
update targeted
thin and low-
quality content
Here are some examples of
thin and low-quality content
• Thin content is content that doesn’t answer the
searcher’s questi...
Keyword stuffing,
duplicate content, ads vs. text
• Keyword stuffing is just silly. Don’t even do it. Use
your keywords na...
When in doubt, do yourself a favor
• Noindex your posts
• Personal stories, filler content, Music Mondays,
Font Fridays, e...
Thug Penguin
1. Penguin –
update targeting
sites with crappy
links.
Please note: Thug life chose
the penguin.
*face palm* Reckless Linking
• Here’s the bottom line:
• Never buy links
• Don’t do a ton of reciprocal links (ex. Linkups...
What is a spammy link?
• Did you pay for it?
• Is it from a shady site or
link farm?
• Is it from a site that has
received...
• This is the Ultimate Google Shit List
• You may have some weird stuff going on and
perhaps it was missed by one of the o...
Google be all
What a Penalty feels like
What a Penalty Recovery feels like
Punk Rock Hummingbird
• A true algorithm update
focused on the
Understanding the
Semantic Context of
Your Query
• Social s...
The winning combo!
How are we doing so far?
Quick and Dirty Guide
to Getting Found
Anyone here search for some
fashion inspo lately?
Know your niche;
know your personas
Know your niche;
know your personas
How to optimize on-site
• Meta Title / Title Tag / SEO Title
• URL
• Byline
• Meta Description muy importante
• Images
• ...
Checkin’ In. Still with me?
Let’s take a closer look
Keywords
An SEO expert walks in a bar, bars, pub, tavern, Irish
pub, tavern, local bar, dive, beer, drinks, cocktails, hap...
Keywords
Google’s Keyword
Planner Tool
Google Suggest
Google Autofill
Google Trends
All the on-site spots
Naturally ...
Google Keyword Planner
At the bottom of search page
Search Bar (Autofill)
SERP listing page 1 – Social
Advanced SEO
Digging Deeper
• Conduct a content audit to see which low-
performing posts can be noindexed
• Hire a reputable SEO compan...
Create Really Valuable Content
• Long, authoritative posts
• 500+ words but really 1000+
• Do keyword research and use you...
• Try to always include a call to action (CTA) in
your posts
• Include value adds
• End your posts with a strong summary a...
Amplify Your Content
• Take to social media
to promote your
content
• Contact influencers
and involve them
• Consider paid...
Now with all that
said
How do you make your blog a big hit? Here are some
Bitches Be Bloggin’ Pro Tips
Inbound Marketing for blogs
Inbound for larger sites
• Be sure that the experience is consistent for
your user
• Image size
• Fonts
• Brand Voice
Adhere to your brand standards
• Get organized
• Decide where you ARE going to focus efforts
• Take time every week to continue your SEO
education
• Use ...
Have an Editorial Calendar
• To plan the content
• To research keywords
• To do competitive analysis of a keyword
• To hav...
Use Free Plugins
• Wordpress -Yoast All
In One SEO
• Blogger - Fill out the
description and URL
Google Analytics
• You can look at what
content performs
• SEO is a lot of
experiments
• Analytics help make
logical conne...
Where to go to learn
• Hubspot!
• Marketing Library
• GoInflow.com
• blog!
• Moz
• Blog
• White Board Fridays
We made it!
• SEO is #awesome
• Link responsibly
• Get help when you need it
• Otherwise, focus on what YOU can do
• Infuse inbound ma...
Now go own your SEO!
SEO For Everyone  #AltSEO
SEO For Everyone  #AltSEO
SEO For Everyone  #AltSEO
SEO For Everyone  #AltSEO
SEO For Everyone  #AltSEO
Nächste SlideShare
Wird geladen in …5
×

SEO For Everyone #AltSEO

914 Aufrufe

Veröffentlicht am

Presentation from Alt Summit Winter 2015 by Sara Downey Robinson focusing on SEO for bloggers and small business owners.

Veröffentlicht in: Marketing
  • How long does it take for VigRX Plus to start working? ♥♥♥ http://t.cn/Ai88iYkP
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Are You Heartbroken? Don't be upset, let Justin help you get your Ex back. ▲▲▲ http://t.cn/R50e2MX
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Gehören Sie zu den Ersten, denen das gefällt!

SEO For Everyone #AltSEO

  1. 1. SEO For Everyone #AltSEO Alt Summit Winter | January 2015
  2. 2. A bit about me • I’m Sara! But a lot of people call me Sport • I run the in-house marketing for Inflow. Also, I’m experienced in PR and Digital Marketing • I play roller derby • I’m #awesome
  3. 3. • SEO 101 • Quick and Dirty Guide To Getting Found • Advanced SEO • Bitches Be Bloggin’ Pro Tips • Q & A (if there’s time) • Don’t worry, this deck will be available! What’s in store today
  4. 4. • What do you want to get out of this? • What do you need for your site? • Write your questions down • Ask them! Let’s set some goals for this next hour and a half
  5. 5. SEO 101 High Five! Let’s do this!
  6. 6. This is a search engine results page
  7. 7. Who likes animals? 1. Google releases Analytics in 2005 2. There are a number of major and minor Google Algorithm updates 3. Let’s go to the Zoo! 1. Panda, Penguin & Hummingbird
  8. 8. Dapper Panda 1. Panda – this update targeted thin and low- quality content
  9. 9. Here are some examples of thin and low-quality content • Thin content is content that doesn’t answer the searcher’s question • Low-quality, well that’s just throw away content
  10. 10. Keyword stuffing, duplicate content, ads vs. text • Keyword stuffing is just silly. Don’t even do it. Use your keywords naturally. • DO NOT STEAL CONTENT ever • Clean up your pages to make sure you have more content than ads on every post and page.
  11. 11. When in doubt, do yourself a favor • Noindex your posts • Personal stories, filler content, Music Mondays, Font Fridays, etc. • Can save you time later
  12. 12. Thug Penguin 1. Penguin – update targeting sites with crappy links. Please note: Thug life chose the penguin.
  13. 13. *face palm* Reckless Linking • Here’s the bottom line: • Never buy links • Don’t do a ton of reciprocal links (ex. Linkups) • NOFOLLOW your affiliate links and blog comments • Don’t have a bunch of spammy links going in or out of your blog
  14. 14. What is a spammy link? • Did you pay for it? • Is it from a shady site or link farm? • Is it from a site that has received a Manual Penalty? • Giveaways & Guidelines
  15. 15. • This is the Ultimate Google Shit List • You may have some weird stuff going on and perhaps it was missed by one of the other updates • Google will get you. You cannot hide. Manual Penalties
  16. 16. Google be all
  17. 17. What a Penalty feels like
  18. 18. What a Penalty Recovery feels like
  19. 19. Punk Rock Hummingbird • A true algorithm update focused on the Understanding the Semantic Context of Your Query • Social signals officially counted toward SEO
  20. 20. The winning combo!
  21. 21. How are we doing so far?
  22. 22. Quick and Dirty Guide to Getting Found
  23. 23. Anyone here search for some fashion inspo lately?
  24. 24. Know your niche; know your personas Know your niche; know your personas
  25. 25. How to optimize on-site • Meta Title / Title Tag / SEO Title • URL • Byline • Meta Description muy importante • Images • H1 & H2 tags • Copy
  26. 26. Checkin’ In. Still with me?
  27. 27. Let’s take a closer look
  28. 28. Keywords An SEO expert walks in a bar, bars, pub, tavern, Irish pub, tavern, local bar, dive, beer, drinks, cocktails, happy hour . . . You get the point
  29. 29. Keywords Google’s Keyword Planner Tool Google Suggest Google Autofill Google Trends All the on-site spots Naturally in your copy Image Alt Tags Social Media Personas How to Use ThemWhere to Find Them
  30. 30. Google Keyword Planner
  31. 31. At the bottom of search page
  32. 32. Search Bar (Autofill)
  33. 33. SERP listing page 1 – Social
  34. 34. Advanced SEO
  35. 35. Digging Deeper • Conduct a content audit to see which low- performing posts can be noindexed • Hire a reputable SEO company to do a technical audit
  36. 36. Create Really Valuable Content • Long, authoritative posts • 500+ words but really 1000+ • Do keyword research and use your two/three keywords naturally, yet strategically in your post • Beautiful Images to enhance user experience • Taken together you will attract natural links
  37. 37. • Try to always include a call to action (CTA) in your posts • Include value adds • End your posts with a strong summary and CTA Call to Action / Value
  38. 38. Amplify Your Content • Take to social media to promote your content • Contact influencers and involve them • Consider paid as part of your strategy @downey_robinson
  39. 39. Now with all that said How do you make your blog a big hit? Here are some Bitches Be Bloggin’ Pro Tips
  40. 40. Inbound Marketing for blogs
  41. 41. Inbound for larger sites
  42. 42. • Be sure that the experience is consistent for your user • Image size • Fonts • Brand Voice Adhere to your brand standards
  43. 43. • Get organized • Decide where you ARE going to focus efforts • Take time every week to continue your SEO education • Use your resources How do you manage all of this?
  44. 44. Have an Editorial Calendar • To plan the content • To research keywords • To do competitive analysis of a keyword • To have a social strategy in place
  45. 45. Use Free Plugins • Wordpress -Yoast All In One SEO • Blogger - Fill out the description and URL
  46. 46. Google Analytics • You can look at what content performs • SEO is a lot of experiments • Analytics help make logical connections and correlations with our hypothesis
  47. 47. Where to go to learn • Hubspot! • Marketing Library • GoInflow.com • blog! • Moz • Blog • White Board Fridays
  48. 48. We made it!
  49. 49. • SEO is #awesome • Link responsibly • Get help when you need it • Otherwise, focus on what YOU can do • Infuse inbound marketing in your plan • Learn more for free! • Questions? Quick Recap – TL; DR version
  50. 50. Now go own your SEO!

×