This session was presentated to the Franchise Council of Australia to introduce them to the world of Social Media as a tool to drive engagement between Franchisor and their Franchisees
6. Your Name Here
Your Company Here
• Area of Interest / Expertise Here
• and another one here
• and one more here
7. Nancy Networker
Social Media
Rob Camm rob@goglobalinnovation.com Note: find Rob on twitter
Cupcakes
Amanda Ashby Cupcake Connoisseur
amanda@goglobalinnovation.com
Note: recommends sparkles @ Surry Hills
Operations Manuals
Kim Aiken kim@goglobalinnovation.com
26. ...what drives engagement
1.Senior leaders who care
2.Feedback
3.Frequent and authentic communication
4. A voice that matters
5. Learning and growth opportunities
Source: Gallop 2009
27. your social media engagement tools
• Mobile
• Communication / interaction
• Social learning
• Crowd sourced innovation
• Ambassadors
Smorgasboard -Get u motivated to try a few thingsTrying something different More than just talk - Get you doing stuff Twitter feedTerminology – when we talk about technology we mean.... Particular focus this am is on social media What we will talk about engagement and using technology as one of many tools you have What we are not talking about using social media as advertising tool See who is in the room[stand up]1. use email everyday 2. use facebook3. use twitter
intro team
Networking – everyone takes piece paper – writes their name their org and 3 areas of expertise or areas that interest them
Can solve anything in 4 minutes on twitterGuys link activity back to your areas
Strategy first tools secondWhat do you need and what will enable you to deliver itTechnology is the enabler Put people first
Current situationThis is where technology can help in creating an environment where engagement can flourish
The pace of change is incredibleWe are being left behind. First gen of kids who had computers in preschool is hitting the workforce now Who is leading the change?
Communities of practice When last time you did a google search of your brand or in facebook
We are using digital platforms to create content, participate in discussions, engage in conversations, share information, opinions and knowledge...Individuals – share thoughts, opinions knowledge, participate, engage, network, research, connect...all around the world what can do is endless
Each station intor’s themselves and the WWWWW of their technology ... We’ll have team facebook, team twitter, team......
Audience chooses topics for the vid-newsletter and the facebook company Food based
FCAcommercial break
Go to roving mike and get an update from the technology stations....2 mins JT
Some hows....Best BuyRank and rate learningSubmit contentDell- employee storem where your ideas reign 10k ideas45k users200 ideas implemented
- Someone is already doing it
Don’t have the resourcesCan you really afford to ignore this