Taco Bell's breakfast launch was more than a great ad campaign. Discover the three things Taco Bell did right in their new breakfast menu.

1. The 3 Secrets
Breakfast Success
To Taco Bell's
Photos: Foodbeast and Taco Bell

2. $47.4 billion
will be spent on
breakfast in 2014
Source: Packaged Facts
Photo Credit: Taco Bell
Found Opportunity

3. Source: OC Register
Taco Bell spent
7 years
on menu testing
Tested Thoroughly

4. Chief Marketing
Officer
Chris Brandt
Stayed True to Brand
We're taking
classic breakfast
tastes
and giving them
a unique
Taco Bell twist
Photo Credit: Taco Bell

5. Want the Full Story?
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Photo Credit: Taco Bell