Think agile is just for software shops? Think again. NetApp will show you how they helped a digital marketing department at a Fortune 500 company move from waterfall to agile – with Atlassian tools, of course. The result? The department pulled off a complete overhaul of their website in just seven weeks (a project that was originally forecasted at 3-6 months)! Jim and Samuel will share how they built a case for agile, and how the transition provided a more efficient workflow for the rank n' file while giving management more visibility in to projects.

1. How to Take a Business Team from
Waterfall to Agile
JIM RABON & SAM WONG • DIGITAL MARKETING • NETAPP

2. Agenda
About NetApp
Pain Points of Waterfall
Lessons Learned
Success Story
Building the Case for Agile
Communicate Executive Status

3. About NetApp

4. What does Digital Marketing do at NetApp?
Launches &
Announcements
Marketing Initiatives Maintain and Update
Digital Properties
Product and Solution
Launches
Overhauling Events and
Customer Reference
Section
Maintenance of
netapp.com for 20
countries

7. Agile is not just for
engineers and software
development teams.

8. Digital Marketing is an integrated
planning and execution engine that
enables us to deliver on Marketing
Strategies more efficiently with
superior quality and results.

9. Start Small
Start with a small team on a pilot
project(s).
Evangelize
Over-Communicate
Sell the benefits with your leadership
team. Use real data.
Re-inforce roles and responsibilities.
Over-communicate the process to
ensure understanding.
Building the
Case for
Agile in
Digital
Marketing

10. Over-Communicate Agile Terminology
• Initiative – Collection of Projects
• Epics – Project
• Stories – Smaller, more focused
requirements in support of an Epic
(project)
• Sub-task - Created by the scrum
team, specific task(s) to execute
against a story

11. Build familiar and scalable
roles and responsibilities that
can grow with you.

12. Roles!
Roles & Responsibilities!
© 2014 NetApp, Inc. All rights reserved. NetApp Proprietary – Limited Use Only12

13. Roles!
Roles & Responsibilities!
© 2014 NetApp, Inc. All rights reserved. NetApp Proprietary – Limited Use Only13

14. JIRA and Confluence are
your best friends.

15. Build Confluence
Requirement Blueprint and
Story templates tailored for
your organization.

18. If a story will take longer than
a sprint to complete, break it
apart before placing it into a
sprint. Stories must be
actionable.

19. Understand your roadmap
and prioritize your Epics and
Stories accordingly.

21. “Structure” Plug-in to
communicate Executive
Status

24. Success
Story
www.netapp.com
From “Rocky”, 1976, United Artists

28. 3x Faster
Rebranded netapp.com globally
* 3-6 Months with Waterfall model

29. Lessons
Learned

30. An effective Agile
implementation requires
clear communication to all
levels in your organization.

31. Embrace a culture that is
open to failure. Make
improvements based on
lessons learned.

32. Agile is not a project
management methodology.
It is a culture change and
must be embraced by
everyone to succeed.

33. Thank you!
JIM RABON & SAM WONG • DIGIAL MARKETING • NETAPP