Small Atlassian app vendors can struggle to make enterprise sales. How do you level the playing field, cross the chasm to enterprise sales, and make growth marketing a multiplier and core competency? Join Chris Cooke, Old Street Solution’s Atlassian Marketplace Growth expert (and former Clearvision-ary & Adaptavist-an), for a discussion on why skepticism towards marketing and sales is natural, but unhealthy. Attendees will learn growth marketing principles in a language that will resonate with developers, with actionable advice that has helped top vendors (such as Automation for Jira) rapidly grow in new territories. We'll cover how you can implement data analysis, fast feedback loops, and use honest communication to resonate with your ideal audience to grow your customer base with your next great Atlassian App. Atlassian App Vendors are perfectly positioned (and incentivized) to cross-pollinate their ideas into an area ready for change. You need Marketing & Sales but they need you too!

1. How to Grow an
Atlassian App Worthy
of Top Vendor Status.

2. The Good, The Bad and the Fluffy.
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3. Today, Let’s talk about...
Section 1
Marketing
is Fluffy
Section 2
Science
is Needed
Section 3
Build
an Arena
Section 4
Build
a Playground

4. IF IT
DON’T
MAKE
$$$
IT DON’T
MAKE
SENSE
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8. “Marketers have a major
problem because, every idiot
thinks they have the right to
an opinion.”
Chris Cooke

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12. Search
Engine
Optimisation
● Keyword Research
● Search Volume
● Relevancy
● Optimised for Google
● Optimised for People
● Competition
● Blue Ocean Strategy

13. Blue
Ocean
Strategy

14. Set Up
Analytics
● Google Analytics
● UTM Tagging
● LinkedIn Insight Tag

15. Get
Insights
● Lead acquisition
● User demographics
● User behavior

16. Split Testing

17. Best Email Campaigns:

18. A Darwinian Arena
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19. Clients’ Current Steps

20. Try
Now,
Trial
Later

24. Remarketing

25. Product
Needs
Marketing
Needs
Product

26. What’s your Quickest Win?

27. What’s your Quickest Win?

28. You Need Marketing
and Marketing Needs you!
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29. Any Questions?