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Creating Inclusive Experiences: Balancing Personality and Accessibility in UX Copy
19. Sep 2019•0 gefällt mir•2,768 Aufrufe
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The words we choose have the power to include or alienate our users. The reality is that for many, English is spoken as a second language. And unless you're going to localize your product for those major non-English speaking markets, you'll need to thoughtfully create content that is accessible to a larger audience. But how do we create products that maintain a sense of personality without isolating a wide audience of non-native speakers? Join Atlassian Content Designer, Roana Bilia, as she walks you through why thoughtful, inclusive content, is key to creating well-designed user experiences. You'll walk away with foundational principles for good UX copy when optimizing your product UI, a few quick wins that you as creators and developers can incorporate into your next products, as well as a set of mistakes to avoid that companies—including Atlassian—have made, which prioritized native speakers but isolated non-native speakers.
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Creating Inclusive Experiences: Balancing Personality and Accessibility in UX Copy
- ROANA BILIA | CONTENT DESIGNER | ATLASSIAN Creating inclusive experiences
- HOCH NUQNEH, NUQNEH BA'TAH GHAH. 'EY MEGH TIN DAGHAJ 'E' VITUL?
- 83% People use our products in English
- 45% People in countries where English is a 2nd language
- Photographer; Source (example.flickr.com)
- Photographer; Source (example.flickr.com)
- Photographer; Source (example.flickr.com)
- Agenda Why you should care
- Agenda The Web Content Accessibility Guidelines (WCAG)
- Agenda Elements of accessible copy
- Agenda Common mistakes
- Agenda Adding personality
- Agenda Quick wins
- Why you should care Reach multiple markets Be ready for internationalization Give users a reason to stay
- Agenda The Web Content Accessibility Guidelines (WCAG)
- A standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally. - www.w3.org
- Readability Unusual words Acronyms and abbreviations Reading level
- Unusual words Avoid using unusual words or explain them using a glossary. Forge ahead ➱ Continue Novel encounter ➱ New experience *Bewilder: cause (someone) to become perplexed and confused.
- Acronyms Expand all acronyms and abbreviations in their first use. Software as a Service (SaaS) Get shit done (GSD)
- Reading level Use Plain English. It’s beneficial to everyone, but essential for some. Use the easiest word Keep sentences short Use personal pronouns
- Photographer; Source (example.flickr.com)
- Agenda Elements of accessible copy
- Elements of accessible UX copy Make complex things simple Click here to be able to create a print version of this document vs. Print
- Elements of accessible UX copy Empower your users Oops something went wrong! vs. We seem to have lost the connection. Check your network and then try again
- Elements of accessible UX copy Build trust in all interactions Discard vs. Remove
- Agenda Common miSTEAKS
- Idioms Based on cultures that create them Don’t localize or translate
- Vague language Solutions require knowing what's wrong Give clear instructions
- Cultural insensitivity Not all cultures are the same Higher social sensitivity = higher user satisfaction
- Agenda Adding personality
- Adding personality Bold Optimistic Practical with a wink Informed ⟺ Empowered Encouraged ⟺ Motivated Satisfied ⟺ Delighted
- Success messages ‘On-the-go’mobileuse Dropinvideodirectly
- Success messages ‘On-the-go’mobileuse Dropinvideodirectly
- Success messages ‘On-the-go’mobileuse Dropinvideodirectly
- Success messages ‘On-the-go’mobileuse Dropinvideodirectly
- Success messages ‘On-the-go’mobileuse Dropinvideodirectly SUCCESS
- Success messages ‘On-the-go’mobileuse Dropinvideodirectly WARNING
- Success messages ‘On-the-go’mobileuse Dropinvideodirectly INFO
- Agenda Quick wins
- Review error messages Define call to actions Check acronyms and word choices Projects to start next week
- Tools you can try Atlassian.design End-to-end guide of all things Atlassian design Power thesaurus Free online crowdsourced thesaurus Hemmingway Proofreading tool that helps write short, clear copy Grammarly Grammar/ spell checker, and plagiarism detector
- EVERY INTERACTION WITH A USER IS AN OPPORTUNITY.
- ROANA BILIA | CONTENT DESIGNER | ATLASSIAN Qapla’! (Thank you and good night) J
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