1. By Øystein Jakobsen (FriBit)
Oystein.jakobsen@fribit.no
For Nettskap 2.0 Workshop 12.11 2010
English

2. About the Copyright stalemate
● None
● Statute of Anne 1709
● US Constitution 1790
● Bern convention 1886
● Recent developments
● ”Mickey Mouse Forever”
● Copyright on Software
● HADOPI
● ACTA
● Patents on methods and biology

3. Introducing Copyleft
● Free Software Foundation
● Open Source Initiative
● Creative Commons
● Wikimedia
● Free Culture Forum

4. Theoretical foundation for Genero
● When marginal cost approaches 0, the unit cost will approach
0
– “The penny gap”
– Google mail, Google maps
● “Innovation happens elsewhere”
– Let others innovate on your content or platform
– Amazon, programmable web
● Reduction of transaction costs
– Legal, technological, normative and social
– Pirate bay
● Distributed services
– Create a network through standards instead of services
– Identi.ca instead of Twitter, Diaspora instead of Facebook

5. The architecture of the internet
● Set of standards
● TCP-IP, HTML, CSS
● Set of rules
● Net Neutrality
● Set of technologies
● DNS
● Service providers
● ISP's, Domain registrars http://en.wikipedia.org/wiki/File:Internet_map_1024.jpg

6. Conventional distribution model
Copyright holder
User
Distributor
User User
Copyright holderCopyright holder

7. Example: Apple
Copyright holder
User User User
iPod
iTunes
iPhone Apple TV
Copyright holderCopyright holder

8. Example: Warner
User
Copyright holder
MSN Music
User User
Warner store
Warner music
Copyright holderCopyright holder
iTunes

9. Problems with conventional distribution models
- Vertical integration
- Bilateral agreements
- Common interest groups
- Complicated permission regime
- High risk
- No consumer rights
- Constant lawsuits
- Damages the Internet
Less competition
Inefficient
Unhappy
customer base

10. Principles for designing Genero
● Non-exclusive
● End-to-end principle
● Encourage new distribution channels
● Use and reuse must be permitted and promoted.
● Regular behavior by regular people must be
permitted.
● Conventional law enforcement at a minimum

11. Genero system

12. Culture in silos

13. Culture in silos

14. Free culture connected

15. Free culture connected

16. Free culture connected
...

17. Genero Initiative
Standards organisation to maintain the Genero system
● Defines the Registry behaviour
● Rules for distributors and aggregators
● Maintains the Genero licence
● Maintains the Attribution guidelines
● Provide support functions

18. Genero licence

19. Service Provider
Example entry
Registry
Copyright holder
Metadata:
Author: John Glenn
Copyright owner: John Glenn
Content category: Music
Tags: reggae, jazz, fuzzpop
Content type:Music album
Licence: Genero
Content type: Music album
Content category: flac
song01.flac.torrent
song02.flac.torrent
Content category: Source
song01.midi.torrent
song02.midi.torrent
Content category: Misc
music.video.avi.torrent
cover.front.jpg.torrent
cover.back.jpg.torrent
storplakat.jpg.torrent
Monetization distribution:
Author- John Glenn: 75%
Service Provider- SuperPublish: 10%
Sampled- Peter sellers: 15%
Business terms
UnitCost: 0
RevenueShare: 30%

20. Distributor -> creator payment
User
Distributor
Copyright holder
Aggregator
Registry
Copyright holder Copyright holder
Aggregator
Genero Payment Provider
$
$ $
$ $
$

21. InWeave Iterative Research Model

22. Sample endorsements
● ...Genero provides the basic platform for new business models around
free culture to emerge.
– Cory Doctorow, author
● ..[Genero] can make it possible to easier distribute digital media in the
libraries.
– Nils Pharo, Project manager
● ... Genero is a key way to find the benefits of global scale business
models of the future that reconciles both old and new ways to create.
– Mario Pena, Community and Business Manager

23. Progress
● Getting commitment for standardisation proves
difficult
– Librarians are enthusiastic, libraries reserved
– Insiders are helping
● Key partners enlisted
– Open Educational Resources
– P2P foundation
– Creative Commons