... that will generate higher profits, strengthen employee engagement and improve customer retention

1. Wednesday 21 June 2017 13:30
The One Thing
that will generate higher profits, strengthen employee
engagement and improve customer retention

4. we are social
@aynsleydamery @tayabalitomlin
TayabaliTomlin &Tayabali Entrepreneurs Group
TayabaliTomlin &TT Entrepreneurs Club
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5. Small business is BIG business
5.5m small businesses in the UK - (up by over 2m since 2000)
CombinedTurnover of £1.8 trillion - (½ of the entire private sector)
Incredibly, 1 in every 3 new jobs in the UK in 2014 was created
by high growth small businesses
..and, if 1 in every 3 small businesses employed another person,
there would be no unemployment

6. Small business survival rates
< 5 yrs
41%
< 10 yrs
10%
< than 5 years and
using cloud
accounting = 88%

7. Profit distribution in UK Companies

8. Why is that? - well everything has changed!
Increased competition and downward pressure on pricing
Proliferation of small business
Barriers to entry generally low and exit relatively high
Technology is cheap making scalability easier
Production facilities are easier to access
Global market - open 24/7
Internet and social media
Operational excellence and adopting best practice,
now only get you in the game!

10. What is the
purpose of being
in business?

11. Pur
pos
e

12. Purpose
“…. we want to enable the UK small
business community to thrive through
innovative accounting solutions,
inspirational advice and powerful
connections”

13. People do not buy what you do;
they buy why you do what you do.
People do not buy what you do;
they buy what you believe in.
The goal is not to do business with everyone who
might need your product or service, it is to deal with
those who believe what you believe
Start with why

14. We started working about 8 weeks ago and the question we asked was: “our customers want to know who is Apple and what is it
that we stand for, where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done,
although we do that well — we do that better than almost anybody in some cases.
But Apple’s about something more than that.
Apple at the core — its core value, is that we believe that people with passion can change the world for the better. That’s what
we believe.
And we’ve had the opportunity to work with people like that. We’ve had the opportunity to work with people like you, with
software developers with customers who have done it in some big and in some small ways.
And we believe that in this world people can change it for the better. And that those people who are crazy enough to think they
can change the world are the ones that actually do.
23 September 1997
$0.79
3 months from
bankruptcy

15. Contrast with this…….

16. It doesn’t all have to be about ‘giving back’….
Although certain brands excel with the business for good/social purpose angle and
research points to the next 4-7 years
Look at:
Innovation
Happiness
Ultimate driving machine

17. What are your WHY’s?
WHY
WHAT
HOW
• Why are you in this job?
• Why did you start / buy into
this business?
• Why do you go to work in the
morning?
• Why does the company exist?
What’s your
elevator
speech?
“Differentiation comes from clarity of WHY
and not an excess of WHAT and HOW.”

18. with kind permission of
PaperSeaHorse.com

19. Peo
ple
CULTURE
UNDERPINS
EVERYTHING

20. CULTURE
THE MAGIC DUST
THAT ENABLES A
COMPANYTO DELIVER
EXCELLENCE, VALUE
& MAKE A DIFFERENCE
AYNSLEY DAMERY
Andrey Armyagov/shutterstock.com

21. OUR
CORE
VALUES
Our Core Values

22. List your own
values
Involve your team
in the process
Embed the values
within the
organisation
Agree the values
for your
organisation
Strengthen
understanding of
the values
Implement the
values
L I A I S E
© Tayabali Tomlin 2017
Core Values framework LIAISETM

23. Plan
et
MAKE A
DIFFERENCE!

25. COMMON PURPOSE

26. Which would you choose?
£2.55 £2.55
A B

27. How much would you pay?
£2.55 £2.55

28. How much would you pay?
£2.55 £2.60

29. How much would you pay?
£2.55 £2.65

30. How much would you pay?
£2.55 £2.75

31. TO
CONCLUDE

32. Being a business for Good
1. your customers/clients
2. your team
3. your suppliers
4. your shareholders
5. other stakeholders
6. those less fortunate and the planet
doing good by……..

33. Benefits
1. client acquisition
2. employee engagement/retention (and of course
acquisition)
3. contributes to awards - PR
4. connections and partnerships
5. personally it’s the right thing to do
6. profit

34. Prof
it

36. Let’s you and I explore this next great frontier
where the boundaries between work and
higher purpose are merging into one;
where doing good really is
good for business.

38. we are social
@aynsleydamery @tayabalitomlin
TayabaliTomlin &Tayabali Entrepreneurs Group
TayabaliTomlin &TT Entrepreneurs Club
Download theTayabaliTomlin App
#TTBigEvent