This document describes a 12-month coaching program to help entrepreneurs and business owners succeed in emerging markets. The program covers cultural education and topics like culture clashes, intercultural leadership, negotiation approaches, and cultural intelligence. In month 10, topics focus on cultural intelligence for market entry, including how culture impacts negotiations and the importance of understanding local culture. The goal is to prepare clients to launch successfully in their chosen emerging market by the end of the 12 months.

1. Global Markets Coaching: Part 10
Cultural Education for Your
Emerging Market Venture
Global Markets Business Coaching

2. Delivering
Global Business
Opportunities........
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Global Markets Business Coaching

3. we enable business
owners to succeed in
entering new markets
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Global Markets Business Coaching

4. by coaching entrepreneurs,
business owners and
innovators on how to do
business in emerging markets
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Global Markets Business Coaching

5. Our Clients Come to Us to:
• Develop Mastery personally and for
their business ambitions
• Attract new business, find new
opportunities and employ correct
strategy into the emerging markets
• Learn new skill sets to accomplish
global aspirations
• Develop a robust business plan, test
their opportunity & gain a sound market
entry strategy
• Build cross-cultural awareness and
skills and develop their wealth and
success strategies
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Global Markets Business Coaching

6. What We Do
The Global Markets Coaching program facilitates
business growth and development between
developed and emerging countries - for
entrepreneurs, innovators and business leaders -
particularly by our unique coaching program.
Our focus is on the emerging markets, in particular
the BRIC countries - Brazil, Russia, India, China -
and we help companies of all sizes take the first
step in developing business offshore.
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Global Markets Business Coaching

7. The Future In Business
As the Emerging Markets look to the future, transform and modernize
their economy and continue down the path of urbanization, infrastructure
development and nation-building, Western companies need to engage on
many levels. Where are the opportunities? What are the risks? What is an
optimal approach to establishing successful and sustainable businesses in
Emerging Markets and where should you start? Companies and
entrepreneurs from Western countries need to maximize their
opportunities, minimize risks, and learn from past successes. We help you
do this!
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Global Markets Business Coaching

8. Gateway to Global Growth
We find that those who choose to come
through our coaching program have never
been trained through a four year degree
on how to do business in the new
emerging markets of the world and in
fact, there is no such program. We enable
our clients to learn how to do business
successfully in their choice market and we
coach them instead of doing it for them.
Most of our clients go on to repeat their
learning in many more emerging markets
and add success upon success.
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Global Markets Business Coaching

9. Month 10: Cultural Intelligence for
Your Emerging Market Entry
•The coaching program covers twelve main
topics and seeks to prepare you to be able
to launch successfully into your chosen
market at the end of 12 months.
•We work at a furious pace and cover select
new topics weekly while working towards
this goal.
•Week 1 - Culture Clashes
•Week 2 - Intercultural Leadership
•Week 3 - Negotiation Approaches
•Week 4 - Cultural Intelligence
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Global Markets Business Coaching

10. Culture Clashes is the ‘Norm’ in
Emerging Market Entry
Learning how to interact in other cultures takes effort beyond just
learning another culture's language. For the Western business
leader operating in another culture, interaction requires a deeper
cultural understanding about how things are done.
The greatest challenge with leaders in this era of globalization is
working effectively through cultural barriers in order to achieve
business ambitions and objectives.
The key to uncovering new global opportunities is leaders who
have cultural understanding and have developed these
competencies.
We cover many issues in the first week of this module on Cultural
Education.
Click on the link to get a taster.
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Global Markets Business Coaching

11. Intercultural Leadership in Your
Emerging Market Endeavor
Intercultural Leadership is Crucial for Success
New companies are entering the global markets, seeking to
understand what competitive advantage means in a crowded
quixotic economy. Most companies realize that the ability to
create or acquire human capital or talent assets can provide
a singular competitive advantage. Leadership talent may be
the critical driver of corporate performance and a company's
ability to maintain competitive advantage far into the future.
Within this module, we look at the attributes necessary for
your choice leaders of your organizations, whether they be
local talent, hired expatriates or even yourself. This sensitivity
and willingness to adapt can be the difference between
complete ruin or incredible success!
Click on the link to get a taster.
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Global Markets Business Coaching

12. Negotiation Approaches, Norms
and Communication
The fact is that cultures vary in perceptions about negotiating;
some frown on it, especially in certain situations, while other
cultures rely on it as an integral aspect of any business exchange.
Mismatches commonly occur between culturally different
individuals due to misunderstandings about discretionary power,
about what is and is not negotiable. Another issue frequently
blocking negotiations between culturally different individuals is
approach.
Within this module we look at a variety of approaches and by
module 10, you will be fairly certain about which market that you
are looking to enter into, so we will be able to enable you to know
the particular success factors that must be involved in negotiations
which lead to success within your choice market.
Click on the link to get a taster.
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Global Markets Business Coaching

13. Cultural Intelligence in Your
Emerging Market Expansion
In addition to extraordinary business leadership skills, a leader
now needs cultural intelligence. Cultural intelligence requires
transcending one's own cultural background to interact with
diverse and unknown intelligences.
Nobody is right and no-one is wrong. Culture is important
because culture controls our life with or without our permission.
The key to being successful in international business is recognizing
how different things are and doing the homework necessary to
understand with whom you are doing business.
We analyze a lot in this module and upon ending this month’s
session, you will be enabled to engage effectively with your choice
clients and customers in your new emerging market endeavor.
Click on the link to get a taster.
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Global Markets Business Coaching

14. The Global Business Coaching
Process
Our program is a twelve month program, and you have
seen a very brief overview of what takes place in month 10.
We have basic overview slides of all 12 months. By the end,
you will be ready to launch successfully into your new
chosen market and be ready to achieve great profitability
and success.
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Global Markets Business Coaching

15. Thank You for Your Interest
Contact us today for information on our Global Markets
Coaching Program
www.globalmarketscoach.com
4144 N Central Expy, Suite 1020, Dallas, TX 75204, USA
888-283-5055 enquiries@globalmarketscoach.com
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Global Markets Business Coaching