New partner workshop ukraine
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Slides from GlobalGiving's workshop in Kyiv, Ukraine
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New partner workshop ukraine
- 1. 1 Online Fundraising Workshop Kelly Zug 2015
- 2. Agenda Introductions Online Fundraising What is it? Why is it important? How do we do it most effectively? Network Building and Engagement What attracts a donor? How do you maximize your impact and donor networks? GlobalGiving – How to Join Where do I go from here?
- 4. Introductions! Would your current donors and community describe your organization the same way? 4 Who are you? What do you do? Why is it important? Imagine if you had to explain your organization to a potential funder in a clear and concise way.
- 5. An online fundraising platform that helps connect charitable organizations (like YOURS) around the world to a large network of individual and corporate donors to raise awareness and funds to support their impact in their communities.
- 7. 400,000+ Individual and Corporate Donors $160+ Million Since 2002… Have given…. To… 11,000+ projects with organizations like YOURS Through…
- 8. 2002 GlobalGiving Founding Year 60+ Corporate Partners 2,400+ Organizations around the world 149 Different Countries
- 9. Project Locations • Countries receiving dona5ons so far in 2013: 129!
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- 12. Corporate Partners Gift Cards & Employee Giving Ÿ Cause-Marketing Ÿ International Vetting Disaster Relief Ÿ Facilitation of Grants
- 14. What does GlobalGiving do? 14 Access and visibility to potential donors worldwide Tax Deductions for U.S. Donors & GiftAid for UK Donors 1-on-1 Consultations Frequent Webinars and Tools & Training Blog Multiple Bonus Days Feedback and Donor Management Tools Strategizing Help for Fundraising and Campaigns Outreach for Driving Awareness and Donors to our platform
- 15. 2014 Year in Review 15 Our best year yet! GlobalGiving channeled $32 Million to more than 1,800 organizations *Number of donors, not $ sum
- 16. 16 GlobalGiving Sustainability 15 % Fee 2% Administration Fees Keeps GlobalGiving sustainable as a nonprofit to provide for you Reliable connection with worldwide donors and corporate partners 3% Credit Card Fees Covers standard credit card fees from donors’ cards U.S. tax deductions for donations 10% Resources and Access that Directly Benefit your Organization Access to 400,000+ donors and 60+ Corporations Donor Management Tools and Analysis Free trainings, tools, and campaign strategizing Free one-on-one consultations – call us anytime! Calendar of Organization Campaigns & Matching Days Gift Cards, Reoccurring Donations, and Tribute Giving Rewards and benefits for being active Continuous Innovation
- 18. 18 2% Administration Fees Keeps GlobalGiving sustainable as a NGO to provide for you Reliable connection with world wide donors and corporate partners 3% Credit Card Fees Covers standard credit card fees from donors’ cards U.S. tax deductions for donations The majority of our donors cover at least a portion of the fee as they complete their donation. Averages to 9% Fee 10% Resources and Access for Your Organization Access to 400,000+ donors and 60+ Corporations Donor Management Tools and Analysis Free trainings, tools, and campaign strategizing Free one-on-one consultations – call us anytime! Calendar of Organization Campaigns & Matching Days Gift Cards, Reoccurring Donations, and Tribute Giving Rewards and benefits for being active Continuous Innovation
- 19. Online Fundraising Success Your Organization STRATEGIZE: IDENTIFY AND PLAN RECOGNIZE: THANK AND IMPROVE EXERCISE, ENGAGE, AND PROMOTE IDENTIFY AND EXPAND NETWORK
- 21. Why Online Fundraising? 21 Manage, expand, and engage your network of donors One additional tool to the fundraising strategies you already use Network of ideas, tools, and resources to increase effectiveness Boost funds, transparency, and awareness
- 22. Online Giving is Increasing! $190 Million donated online to 100,000 charities in 2013! 22 Source: Network for Good
- 23. Difference between Offline and Online Goals are still the same: Creating and maintaining relationships Building trust Delivering a message Giving people a reason to give Continuing to increase and share your impact!
- 25. Online Fundraising Success Your Organization STRATEGIZE: IDENTIFY AND PLAN RECOGNIZE: THANK AND IMPROVE EXERCISE, ENGAGE, AND PROMOTE IDENTIFY AND EXPAND NETWORK
- 26. What to Consider BEFORE Strategizing: 26 Past accomplishments Capabilities & background of staff Level of awareness and trust within your community A strong sense of your organization’s identity, purpose, & action plan Evaluation of your present and potential network
- 27. Developing Your Strategy PLAN! Online Fundraising doesn’t just happen. Set realistic goals and quarterly benchmarks Create an annual calendar with promotions & campaigns Create a communications plan Identify accountable staff and advocates
- 28. Setting SMART Campaign Goals Set realistic goals • Get 50 additional Facebook likes by a certain date • Get 3 additional donors by next month • Send out a monthly newsletter • Create 2 Facebook posts a week Importance of campaigns • Creates a sense of urgency • Focused on awareness, new ideas, impact, & funding • Helps prevent donor fatigue 28
- 29. Create a sense of urgency The last 3 months of the year accounted for more than 1/3 of 2013’s overall giving! Online giving in December is more than 18.8% of total year’s giving. 29
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- 31. Online Fundraising Success Your Organization STRATEGIZE: IDENTIFY AND PLAN RECOGNIZE: THANK AND IMPROVE EXERCISE, ENGAGE, AND PROMOTE IDENTIFY AND EXPAND NETWORK
- 32. Working for Engagement Awareness Engagement Donation
- 33. Working for Engagement Awareness Engagement Donation OUTREACH KNOWLEDGE ACCOUNTABILITY BRAND TRUST
- 34. Expanding your Network Identifying your network & its potential Create a communications plan Find accountable staff members and “play to each of their strengths” Identify advocates to help you spread the word
- 36. If you needed to get an urgent message out, how many people could you reach? How? Draw your network map. Group Discussion
- 38. Did you think of these people? Family and current friends Past colleagues and jobs University peers and professors Neighbors Committee members Church members Interest group members Friends of friends Childhood friends and teachers 38
- 39. Close relationship to you or the organization Influential person Ability to reach into new networks Willingness to spread the word Time commitment 39 How do you choose an advocate?
- 40. 15 Minute Break!
- 41. Online Fundraising Success Your Organization STRATEGIZE: IDENTIFY AND PLAN RECOGNIZE: THANK AND IMPROVE EXERCISE, ENGAGE, AND PROMOTE IDENTIFY AND EXPAND NETWORK
- 42. How to present your story online? 42 The motivation The people The idea The problem The place
- 43. Telling your story… 43 Brevity is key. Put the important things FIRST! Make it about the cause Make it so your audience can identify with it Evoke empathy, not sympathy Use powerful and hopeful visual imagery A picture is worth a thousand words! Be specific on how a donation will make an impact
- 44. What are your tools? Photos Videos Personal anecdotes Beneficiary stories Statistics
- 45. Compelling Project Page Specific, action – oriented Description Easy to understand, jargon-free, project specific Close-up, High-resolution photo Tangible, realistic, varied goals
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- 47. Working for Engagement Awareness Engagement Donation Time Commitment Social Media Local Events Pictures & Videos Emails & Blog Posts Thank You Notes Show! Don’t just tell. Giving credit to all Planning the ASK
- 48. Online tools facilitate engagement! Email à Newsletters, Updates Email is still the largest drive of online giving at 33% Facebook à Create a community Twitter à Create a conversation Blogs à Update and engage Share your successes and setbacks with donors
- 49. Effective Outreach • Know your audiences • Personalize and tailor communication & emails • Sort lists of donors (such as by past donation size or reasons for giving) • Do not spam. Always include an unsubscribe link in every email • Give donors a clear idea of what money is being used for 49
- 50. Keep Up with Your Donors 50 Project Reports Holiday Campaigns Bonus Days Photo & Video Competitions
- 51. Other ways to Engage Online! • Video & Photos • Interviewing beneficiaries • Start online tradi5ons • Join the conversa5on around the cause • Collaborate with similar organiza5ons • Online fundraising campaigns • Promo5on of events • Story telling
- 52. Working for Engagement Awareness Engagement Donation Timing the ASK Avoiding Donor FaOgue
- 53. Online Fundraising Success Your Organization STRATEGIZE: IDENTIFY AND PLAN RECOGNIZE: THANK AND IMPROVE EXERCISE, ENGAGE, AND PROMOTE IDENTIFY AND EXPAND NETWORK
- 54. Donor Appreciation Send thank you notes as soon as possible and personalize them Share photos and beneficiary stories in project reports Make donors feel like a crucial part of your organization and its success 46% of donors stop giving because they feel like their donations are not recognized or appreciated!
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- 59. How to Join GlobalGiving
- 60. How to Join GlobalGiving Submit Application Due Diligence Processing Post a Project! Pass through the Open Challenge!
- 62. Documents to Complete an Application Certification of Government Registration Letter of Reference Program Materials Founding Document (with dissolution clause) Disbursement Information Financial Documents (2 years of financial statements and a current year budget) Names of senior staff and board members GlobalGiving’s Terms and Conditions We accept Google Translate as an acceptable English translation of these forms. Please send questions to applications@globalgiving.org
- 63. Succeed in an Open Challenge Test your online fundraising skills! Succeed and become a permanent partner with GlobalGiving! Open Challenges occur multiple times a year! Requirements: Raise $5,000 (minimum) dollars from at least 40 unique donors Duration: 1 month Next Open Challenge: June, 2015 Last day to Register: April 24, 2015 At least one matching day during the 1 month period. Email questions to challengehelp@globalgiving.org "
- 65. 65 The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
- 66. Some Ideas for the Open Challenge Train staff how to network and do outreach Connect with diaspora groups or those abroad Personalize emails and Facebook messages Make donors an offer they can’t refuse Eat for a Cause, using local restaurants Reach out to similar organizations to learn more 66
- 67. Post a project. Let’s create a strategy… 1. Raise $5000 from 40 donors in 1 month online 2. Map out a communications plan to announce the campaign and your month’s strategy 3. What will you do Before, During, and After to make the campaign a success and drive awareness 4. Practice writing your concise project summary 5. Include how you will use Facebook, Email, and any other resource you plan to use
- 68. Raise $5,000 in one month from (at least) 40 donors BEFORE - Drive awareness - Community events - Outreach - Social Media engagement - Sense of urgency 68 DURING - Get committed/closest contacts to donate early - Ask those closest to you - The timing of the ASK - Create sense of urgency - Spread the message AFTER - Thank you notes - Follow up with progress
- 69. Questions? Email further questions to inthefield@globalgiving.org Free 1-on-1 Consultation with a GlobalGiving staff member 69