This document provides information about GlobalGiving and how non-profit organizations can use its online fundraising platform. GlobalGiving connects over 2,400 organizations from 149 countries to over 400,000 individual and corporate donors. It takes a 15% fee to sustain its operations and provide services like donor management tools, training, and consultations to partner organizations. The document outlines strategies for organizations to maximize their online fundraising through GlobalGiving, including identifying networks, engaging donors, showing appreciation, developing compelling project pages, and participating in Open Challenges to become permanent partners.

1. 1
Online Fundraising Workshop
Budapest 2015
Kelly Zug

2. Introductions!
Would your current donors and community describe your organization the same way?
2
Who are
you?
What do
you do?
Why is it
important?
Imagine if you had to explain your organization to a potential funder in
a clear and concise way.

3. What is GlobalGiving?

4. An online fundraising platform that
connects charitable organizations around the world
to a large network of individual and corporate donors
to raise money for their projects.

5. www.globalgiving.org
5

6. 400,000+
Individual and Corporate Donors
$160+ Million
Since 2002…
Have
given….
To…
11,000+ projects with
organizations like YOURS
Through…

7. 2002
GlobalGiving
Founding Year
60+
Corporate Partners
2,400+
Organizations
around the world
149
Different Countries

8. 8

10. Corporate Partners
Gift Cards & Employee Giving Ÿ Cause-Marketing Ÿ International Vetting
Disaster Relief
Ÿ Facilitation of Grants

11. 11
Top Donor Countries

12. Current Projects in Eastern & Central Europe
6
6
6
2
2
4
4
3
3
3
9
9
1
3
30
3
4
2

13. What does GlobalGiving do?
13
Access and
visibility to
potential donors
worldwide
Tax Deductions
for U.S. Donors &
GiftAid for UK
Donors
1-on-1
Consultations
Frequent
Webinars and
Tools & Training
Blog
Multiple Bonus
Days
Feedback and
Donor
Management
Tools
Strategizing Help
for Fundraising
and Campaigns
Outreach for
Driving
Awareness and
Donors to our
platform

14. 14
GlobalGiving Sustainability
15 % Fee
2% Administration Fees
Keeps GlobalGiving sustainable as a
nonprofit to provide for you
Reliable connection with worldwide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees
from donors’ cards
U.S. tax deductions for donations
10% Resources and Access that
Directly Benefit your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
Continuous Innovation

15. The majority of our donors cover at least a portion of the fee
as they complete their donation.
Averages to
9% Fee

16. Why Online Fundraising?

17. Why Online Fundraising?
17
Manage, expand,
and engage your
network of donors
One additional
tool to the
fundraising
strategies you
already use
Network of ideas,
tools, and
resources to
increase
effectiveness
Boost funds,
transparency, and
awareness

18. Difference between Offline and Online
Goals are still the same:
Creating and maintaining relationships
Building trust
Delivering a message
Giving people a reason to give
Continuing to increase and share
your impact!

19. Strategizing Online

20. Online
Fundraising
Success
Your
Organization
STRATEGIZE
SHOW
APPRECIATION
ENGAGE
NETWORK
IDENTIFY &
EXPAND
NETWORK

21. BEFORE Strategizing, Consider:
Past accomplishments of your organization
Capabilities & background of staff
Level of awareness and trust in the community
Evaluation of present and potential network
21

22. Developing Your Strategy
PLAN! Online Fundraising doesn’t just happen.
Set realistic and measurable goals
• Get 50 additional Facebook likes by a certain date
• Get 3 additional donors by next month
• Send out a monthly newsletter
Plan annual calendar of campaigns
• Helps prevent donor fatigue
• Creates a SENSE OF URGENCY

23. 23

24. Identify your Network
YOU
• Identify your network and
the networks of your staff
• Identify advocates to help
you spread the word
about your organization
• Create a communications
plan
• Brainstorm who would be
interested in your cause

25. CURRENT
AND
OLD
FRIENDS
UNIVERSITY
PROFESSORS,
PEERS,
AND
NETWORKS
INTEREST
GROUPS
AND
CLUBS
PAST
&
CURRENT
COLLEAGES
AND
JOBS
FAMILY
NEIGHBORS
CHILDHOOD
TEACHERS
CHURCH
GROUPS
SPORTS
TEAMS
BOOK
CLUBS
GYM
BUDDIES
FAMILY
FRIENDS

27. Effective Outreach & Engagement
• Know your donors and why they give
• Personalize and tailor communication & emails
• Sort lists of donors (such as by past donation size or reasons for giving)
• Give donors a clear idea of what money is being used for
Email is still the largest drive of online giving at 33%
27

28. Keep Up with Your Donors
28
Project Reports
Holiday Campaigns
Photo & Video
Competitions

29. Showing Donor Appreciation
Send personalized thank you notes as soon as possible and personalize them
Share photos and beneficiary stories in project reports and through social media
Make donors feel like a crucial part of your organization and its success
46% of donors stop giving because they feel like their
donations are not recognized or appreciated!

31. Displaying your Project
31
Brevity is key.
Put the
important
things first!
Be specific and
realistic on
how donation
will make
impact
Use powerful
and hopeful
imagery!
Evoke
empathy, not
sympathy
Photos
Videos
Sta=s=cs
Personal
anecdotes
Beneficiary
Stories

32. 32
Provides
meals
Provides
for
one
child
Trains
one
group
leader
to
start
and
manage
KIDS
support
group
Running
costs
for
one
group
Summary
Provides
a
welcoming
and
safe
place
for
children
affected
by
their
parents’
alcoholic
substance
abuse.
We
run
aOerschool
KIDS
groups
where
children
can
learn
and
make
friends
in
a
safe
environment
with
trained
group
leaders
and
mentors.

33. Compelling Project Page
Specific,
action –
oriented
Description
Easy to understand,
jargon-free, project
specific
Close-up,
High-resolution
photo
Tangible,
realistic,
varied
goals
Summary
Provide early education, breakfast, childcare, and psychological
services for 455 disadvantaged preschoolers in Mexico City Metro
Area whose working parents cannot afford them otherwise.

34. 34
GlobalGiving
UK

35. How to Join GlobalGiving
Submit
Application
Due Diligence
Processing
Post a Project!
Pass through
the Open
Challenge!

36. www.globalgiving.org1
3
2

37. Documents to Complete an Application
Certification of Government Registration
Letter of Reference
Program Materials
Founding Document (with dissolution clause)
Disbursement Information
Financial Documents (2 years of financial statements and a current year budget)
Names of senior staff and board members
GlobalGiving’s Terms and Conditions
We accept Google Translate as an acceptable English translation
of these forms. Please send questions to applications@globalgiving.org

38. Succeed in an Open Challenge
Test your online fundraising skills! Succeed and become a
permanent partner with GlobalGiving
Open Challenges occur multiple times a year!
March, June, September, and December
Requirements: Raise $5,000 (minimum) dollars from at least 40 unique donors
Duration: 1 Month (or 2 weeks)
At least one matching day during the 1 month period.
Email further questions to inthefield@globalgiving.org
Free 1-on-1 Consultation with a GlobalGiving staff member

39. 15 Minute Break!

41. Some Ideas for the Open Challenge
Map your potential network and those of your staff
• Identify and reach out to advocates
Have your most loyal donors contribute early!
Connect with diaspora groups abroad
Personalize emails
Prepare videos and stories to share
Make donors an offer they can’t refuse
Eat for a Cause, using local restaurants
41

43. Preparing for the a 1-Month Campaign
1. Split into small groups, introduce yourself!
2. Pick a project for the group to focus on
3. Develop a strategy to raise (at least) $5,000 from (at
least) 40 donors in 1 month online
4. What will you do Before, During, and After to make the
campaign a success and drive awareness
5. Practice writing your concise project summary

44. Questions?
Email further questions to
inthefield@globalgiving.org
Free 1-on-1 Consultation
with a GlobalGiving staff member
44