2. Announcements
Blissful Experience 2 min
Weekly Update Nicola 15 min
Other Update Kevin 10 min
Presentation Courtney 20 min
Other Update Donna 10 min
Presentation Phil 20 min
Calling in? 202.330.4040 or bluejeans.com/2023304040
Introductions
Discussion: What do you know about crowdfunding?
Why Online Fundraising?
Break
How to Fundraise Online?
➢ Setting SMART Goals + Activity
➢ Network Mapping + Activity
➢ Telling your story + Activity
➢ Activating donors
Break
Introduction to GlobalGiving
How to join GlobalGiving + Activity
Questions & Networking
Agenda
5. A C T I V I T Y
1. What is your name?
2. Who is your organization?
3. What is your organization’s mission in 1 sentence?
4. What are your fundraising goals for 2017?
Introductions
6. What has your experience been like? What do you know about
crowdfunding? What do you want from online fundraising?
Are you currently fundraising online?
12. 1. Access more money
2. Build relationships with your network locally + globally
3. Build trust and credibility
4. Expand your network of supporters
5. Share your impact!
Goals: Offline or online are the same
14. Local
Offline fundraising is
limited to a geographic
area, or the cost of have a
global physical presence.
OFFLINE
Global
ONLINE
Going online opens networks
up to a global scale quickly,
cheaply, and efficiently.
16. Set SMART goals and
decide how online
fundraising +
crowdfunding best
fits into your work.
Strategize
Pick a platform,
check out your and
their calendar, and
get started.
Plan
Reach out to your
networks, cultivate
your relationships,
create content, and
develop stories.
Network +
Create
Create a content
calendar, send
emails, thank your
donors, and act on
all the hard work
you’ve done.
Share + Act
23. NOT SPECIFIC
• Raise $10,000
• Have 100 donors
• Increase “followers” to 35,000
SPECIFIC
• Raise more funds
• Engage more donors
• Have more “followers”
25. NOT MEASURABLE
• Increase subscribers by 50%
• Raise $50,000
• Acquire 25 new recurring
donors
MEASURABLE
• Have more email subscribers
• Raise a part of our budget
• Increase recurring donors
27. NOT ACTION-ORIENTED
• 3% of newsletter subscribers
open our email
• 35 Facebook followers share
our fundraising campaign post
• Accrue an NPS score of 25 for
donor satisfaction
ACTION-ORIENTED
• Increase newsletter
readership
• Create a viral Facebook post
• Make donors happy
29. NOT REALISTIC
• Raise $10,000
• 44% of our subscribers open
our emails
• Get 25 new donors
REALISTIC
• Raise $10,000,000
• Have 100% of our subscribers
open our emails
• Get one new donor
31. NOT TIME-BOUND
• Raise $15,000 by Dec 31
• Get 25 new donors during the
Year-End Campaign
• Acquire 600 new Facebook
fans by end of Q3
TIME-BOUND
• Raise $15,000 ASAP
• Get 25 new donors
• Get to 600 Facebook fans
34. SMART Goals
• Provide focus,
direction, and
accountability
• Allow for milestone
checks and
strategic pivots
• Make for better
calls-to-action to
donors
35. A C T I V I T Y
1. Draft 2-3 SMART online fundraising goals
2. Share your goals with a partner; verify your goals meet
the SMART guidelines.
3. What challenges did you have in creating your SMART
goals? How do these differ from the goals you made in
the Introduction Activity?
Develop SMART goals.
36. Reach out to your
networks, cultivate
your relationships,
create content, and
develop stories.
Network +
Create
38. “Get to know your network …
…this is a critical component to
running a successful campaign.
Make long lists of your team’s
network—include people that
can make donations but also
people who have access to larger
networks.”
CREAMOS
GlobalGiving Accelerator Graduate
40. Who is giving to your organization? Note their patterns and why
they give. Your best advocates and supporters are the ones that
already exist.
Who Supports You Now?
42. Do you have people you don’t know giving to your organization?
Are there first-time donors? These individuals represent
opportunities to grow your network, but first you need to engage
them!
Who Could Support You?
44. Your network is bigger
than you think!
• Board members
• Diaspora
• Local Business owners
• Leaders in the industry
• Religious Institutions
• Community Foundations
• Alumni
• Volunteers
45. A C T I V I T Y
1. Map your current network.
2. Map your potential network.
3. With a partner, brainstorm ideas to reach your potential network.
4. Share your learning with the group.
Network Mapping
48. Stories should contain a
single, compelling
character that is relatable
to the audience and who
is comfortable relaying
specific details, memories
and experiences.
An Effective
Character
49. Authenticity
Stories should show—rather
than tell—the audience
about the character’s
transformation, using rich
details and featuring the
character’s own voice,
without jargon.
51. Stories should convey
emotions that move
people to act, and marry
these with clear, easy-to-
find pathways to get them
to those desired actions.
Action-Oriented
Emotions
52. A Hook
Stories should capture the
audience’s attention as
quickly as possible, giving
them a sense of whose story
it is and what’s at stake.
53. A C T I V I T Y
1. Break into groups of two.
2. Have one partner tell a story about a constituent impacted by
your organisation. (2 min)
3. Share feedback on what you found most compelling about
the story, and what could have strengthened the story. (2 min)
4. Switch roles.
What makes an effective story?
54. Create a content
calendar, send
emails, thank your
donors, and act on
all the hard work
you’ve done.
Share + Act
57. Be sure to thank your
supporters—new and old
—for their gifts.
Thank
you notes
58. Show your appreciation for all the things your supporters are
doing to help your organization. Send them personal, prompt,
and sincere thank you notes. Engage them!
Always Thank Your Donors
59. …versus speed when they are being thanked by the organization
to which they gave. Pay attention to what they gave to, if they’ve
given before, and ask them why they give!
50% of donors prefer personalization …
60. Updates &
Stories
Remind donors who
they gave to and why.
Let them know the
progress that’s been
made. Don’t forget to
include a call to action!
61. 56%of individuals who respond to a
nonprofit call to action cite
being motivated
by compelling storytelling
62. Your emails, your social media, how you talk to a stranger, how
to convey your work to a funder or board member.
Your story shows and shares your organization’s impact.
Stories can be used everywhere
67. GlobalGiving is the first and largest global
crowdfunding community that connects
nonprofits, donors, and companies in nearly every
country around the world. We make it possible for
local organizations to access the funding, tools,
training, and support they need to become more
effective and make our world a better place.
68. We’re here to connect nonprofits
to ideas, information, + money!
82. We’re here to support our
nonprofit partners with
everything from helping
you navigate your account
to developing an online
fundraising strategy.
One-on-one
Support
83. GlobalGiving works hard
to introduce new donors,
new corporate partners,
and new organizations
to the community.
New
Networks
84. Thank you note tools,
donation management,
project report sends, and
much more—GlobalGiving
offers numerous ways to
help you develop donor
relationships.
Donor
Tools
85. GlobalGiving is here to
do more than process
your donations—we’re
here to offer you
access to ideas +
information!
Training +
resources
86. To help our partners
activate their networks
we offer a calendar of
campaigns every year
with matching days,
photo contests, and
much more!
Campaigns
87. With thousands of
nonprofit partners, we’re
working to build a
community of collaboration
and information sharing.
Community
88. Tax benefits for
UK & US donors
Assured
legitimacy
Corporate
Programmes
Mobile-friendly
website & giving
GlobalGiving
marketing
Disaster Relief
Campaigns
90. GlobalGiving works to stay up to
date on disasters globally.
DISASTER OCCURS
GlobalGiving Response: Large disasters
If the disaster hits critical
mass in terms of damage,
nonprofit response,
corporate and/or and donor
interest, we post a fund.
FUND IS POSTED
We start soliciting donations and
promoting the Fund in the media
GLOBALGIVING OUTREACH
Within the first week of
a disaster we work to
get funds to the ground
SEND MONEY
91. If a disaster occurs in your community, post a project, and let us
know what’s happening; we’ll be able to direct interested parties
to your project(s).
We’re also here to support smaller or
more locally focused disasters.
92. We know the days after a disaster are crucial to a community’s
relief + recovery work. We want our partners to focus on helping
their communities—we’re here to get you funds and visibility as
quickly as possible.
When a disaster occurs in your community, post a project
and let us know what’s happening.
We’re here to provide visibility + money
98. The Accelerator is a time-bound fundraising campaign that will
lead an organization to become a full-time partner on
GlobalGiving once they have raised $5,000 from 40 donors.
It’s designed to support organizations to succeed in
crowdfunding through one-on-one support, online trainings, and
great tools!
So what is the GlobalGiving Accelerator?
99. For the three weeks prior
to the Accelerator,
GlobalGiving provides
online trainings sessions,
calls, and email support to
help you succeed.
GlobalGiving
support
100. Our Facebook community
of Accelerator
participants, GlobalGiving
staff, and past graduates
all work together to help
you succeed.
Community
Support
101. Click “Join” on the
GlobalGiving website
and start your
application.
We’ll ask you for some
organization
documents.
STEP 1:
Submit your
Application
After your
application has been
approved by our
vetting team, post a
project telling your
story.
STEP 2:
Post a
Project
Once accepted, you’ll join
one of GlobalGiving’s
Accelerator fundraising
campaigns to raise $5,000
from 40 donors. Graduate
and become a full time
partner! You can do it!
STEP 3:
Participate
in the
Accelerator
118. A C T I V I T Y
• What title would you use for your page?
• What kind of photo would you use and why?
• Use your SMART goal- what would your fundraising target be?
• What would you include in your summary? Use your organisation’s mission
• What Challenge are you trying to combat? Be Specific!
• What are you doing to combat the problem? Use your SMART goals
• What long-term impact are you trying to achieve?
Design Your Project Page - Handout
119. Ready to Join GlobalGiving?
Visit GlobalGiving.org/join to get started.