The document discusses the concept of the private cloud and its benefits over traditional IT infrastructure. It notes that the growing digital universe is creating an explosion of information that cannot be managed with current approaches. The private cloud, using virtualization technology, provides enterprises with dynamic, reliable, secure infrastructure that is more cost-efficient and flexible. It allows companies to treat their internal data centers as a private cloud while also tapping into public cloud services.

1. “The Private Cloud” Joe Tucci Chairman and Chief Executive OfficerEMC Corporation

2. BancoNacional Costa Rica US Cellular Salt River Project (SRP) Bruel & Kjaer RBS Brocade Communications WTS, Inc Alegent Health FDC MOD Omninett AS Ministerie van BinnenlandseZaken Investec Quest Diagnostics Liberty Seguros Blue Cross Blue Shield Apollo Group, Inc FNBO Precise AlixPartners Accenture Orange Business Services Fujitsu Vodafone Czech Republic a.s. Alegent Health DHS PHI Holdings Secure-24 Precise NGA General Reinsurance South West Health - Nova Scotia Giant Eagle, Inc. Alegent Health Abbott Vascular Panduit IBM CSA Group Johnson & Johnson The Law Society of Upper Canada BNY Mellon KaMMCO SDGE Vanguard USAF FICO Avnet Technology Solutions US EPA CIBC Bayer Schering Pharma AG GlaxoSmithKline The New York Times CO FNBO US EPA ETH PHI Holdings PMC Secure-24 MIB, Inc. Accenture USAF ParAccel Inc CIBC USAF Fiserv Play Tech Estonia Bank of the West Princess Cruises Accenture SanCorSeguros RIM LMC Capital One MDD BancoAdemi Raymond James Financial FAA Cygate AB Banrisul Kiewit BNL BNY Mellon XL Capital Inc. BancoNacional Costa Rica Canadian Blood Services Comcast BNY Mellon United Health Care US House of Representatives U.S. General Services Admin. Verizon Republic Bank Ltd Pinnacle Business Systems Blue Cross Blue Shield Department of National Defence Ultimate Software FINRA Walker Information Sodexo JOINT Collaboration AS Northrop Grumman SaskTel Clal Insurance HealthCare Forsythe CWCapital WTS, Inc SanCorSeguros Dell Citi TAM SaskTel ratiopharm GmbH Hosted Solutions Brocade Intuit Amtrak FDC IBM Unisys IFDS Xactware Solutions WorldBank Phase Forward GSA DHS NGA Jabil Circuit Xactware Solutions Cygate AB TVAzteca Barclaycard US Lawson Software EmblemHealth Alstom Power Inc Emdeon New Jersey Manufacturers Ins. Sony Corp. of America HP Sweden AB Clal Insurance Investec CVLT RGA Canada VeriSign Kiewit Trek Bicycle Republic Bank Ltd US Senate VMware ParAccel Inc QVC The Hunt Corporation CISCO AT&T Amtrak FLSmidth A/S Comcast CWCapital SocieteGenerale Apollo Group Petsmart HCL Technologies Ltd. Orkla Shared Services Bridgewater Associates BancoAdemi LMC PG&E Citigroup Neustar Omninett AS Panduit Thermo Fisher Scientific Walker Information Smithsonian Institution Sappi Fine Paper Proact Finland Oy Lockheed Martin Dell Vertrue Inc NY Presbyterian Hospital SEB Verizon Fiserv Microsoft Stark Investments ACS, Inc Schaefer Consulting AT&T Starbucks Coffee Co Accenture JOINT Collaboration AS EmblemHealth CIBC Bentley University BNL Vanguard Barclaycard US Johnson & Johnson HP Sweden AB BNY Mellon Alegent Health Emdeon Produban Getty Images SunGard Medicis ratiopharm GmbH ICA AB VOITH IT Solutions Stanley Black and Decker GSA KaMMCO Avnet Technology Solutions Lender Processing Services CSA Group Freudenberg IT Information Services KG Cabelas Princess Cruises DoubleBridge Technologies, Inc. Abbott Vascular University of Washington Liberty Seguros Quality Technology Services CISCO ICA AB Forsythe Saskatchewan Health Lexmark International, Inc. Forsythe Credit Suisse RIM Blue Cross Blue ShieldIEEE Starbucks Coffee Co EmblemHealth Ameren ETH Daybreak Software McKesson Brookhaven National Lab Vertrue Inc Charlotte Russe VOITH IT Solutions SocieteGenerale Brocade Boston Scientific Corporation Trek Bicycle Orange Business Services Krones AG Curves International PMC Genzyme Corp. Sappi Fine Paper Merck ETH ParAccel Inc KaMMCO Flextronics McKesson U.S. General Services Admin. Proact Finland Oy CVLT NSTec AlixPartners Trek Bicycle Razorfish Accenture Ameren Microsoft VMware MOD State Street Corp. HP Enterprise Services GE Healthcare Lawrence & Memorial Hospital General Reinsurance Willkie Farr & Gallagher LLP HCL Technologies Ltd. JOINT Collaboration AS RGA Canada AGA Medical RIM FAA Sodexo US Senate Alegent Health Apollo Group, Inc ACS, Inc US Bank Red Bull North America Raymond James Financial Swedish Armed Forces PG&E Barclays QVC Citi Banrisul Arbetsformedlingen Phase Forward Health Information Solution Center McKesson

3. EMC World 2002 EMC World Boston 2010 Las Vegas, NV Revenue Revenue $16.6B* $5.4B Net Income Net Income ($119M) $2.5B* Non-GAAP *Thomson First Call Analyst Consensus May 5, 2010

4. Thank You!

5. EMC’s Complementary Strategies Virtual Information Infrastructure Infrastructure Information Storage Information Management Information Protection Information Security Information Intelligence Virtualization (VMware)

6. Over the Past 5 Years, EMC Has InvestedMORE THAN $1 4B in R&D andAcquiringInnovativeCompanies How We’ve Invested on Your Behalf

7. 2009 Strategic Acquisitions

8. The Private Cloud. . .What Is It?Why Now?

9. Reason #1: IT Infrastructure 28%Invest 72% Maintain Complex Inefficient Inflexible Costly

10. Reason #2: Information Explosion The Digital Universe

11. HousePrices CorporateRevenue ITBudgets Information Jobs Wealth +62% The Great Recession of 2008/2009

12. Growingby aFactor of 44 2009:0.8 Zb 2020: 35.2 Zettabytes Source: IDC Digital Universe Study, sponsored by EMC, May 2010 The Digital Universe 2009-2020

13. “Terabyte” “Gigabyte” 1,000,000,000 ,000,000,000 1,000,000,000,000 1,000,000,000,000 “Zettabyte”

14. 1.2ZB in 2010 . . . 75 Billion Fully Loaded 16GB iPads

15. You! Individuals >70% Who’s Causing The Information Explosion?

16. VideoSurveillance Growth ofMobile Users Medical Imaging (PACS Data, ElectronicPatient Records) Non-TraditionalIT Devices (RFID Readers,Navigation Systems) Smart Devices (Smart Electric Grids,Smart Buildings) Increased AccessTo Broadband What’s Creating this Explosion?

17. Who’s Going to Manage All This Information? You! Individuals Enterprises >70% 85%

18. We Need a New Approach

19. Enter The Cloud.

20. Waves of Information Technology Mini Distributed Mainframe PC / Microprocessor Cloud Computing NEXT

21. Trust Control Reliability Security Multiple IncompatibleArchitectures Attributes of Today’s Data Centers

22. Dynamic Trust Cost-Efficient Control On-Demand Reliability Security Flexible Multiple IncompatibleArchitectures Homogeneousx86 Architecture Attributes of Cloud Computing

23. Dynamic Trust Dynamic Cost-Efficient Control Cost-Efficient Trust On-Demand Reliability On-Demand Dynamic Control Security Flexible Flexible Cost-Efficient Reliability On-Demand Security Flexible The Best of Both Worlds vSphere = Cloud OS Compute Storage Network

24. Trust Dynamic Control Cost-Efficient Reliability On-Demand vSphere = Cloud OS Security Compute Private Cloud Flexible Internal Data Center  Private Cloud Storage Network

25. Trust Dynamic Control Cost-Efficient Reliability On-Demand vSphere = Cloud OS Security Compute Private Cloud Public Cloud Flexible Service Providers  Public Cloud Storage Network

26. Customers Service Providers vSphere = Cloud OS Information Private Cloud Public Cloud Security A World of Private & Public Clouds

27. Federation (vMotion + VPLEX) Customers Service Providers vSphere = Cloud OS Information Private Cloud Public Cloud Security Federation of Resources

28. Delivering Unprecedented Levels of Business Continuity VirtualApplications Federation (vMotion + VPLEX) vSphere = Cloud OS Information Private Cloud Public Cloud Security Global Application Deployment . . .

29. VirtualClients VirtualApplications Federation (vMotion + VPLEX) vSphere = Cloud OS Information Private Cloud Public Cloud Security Virtual Clients Access

30. EMC’s Mission

31. IT Production Business Production IT-as-a-Service Lower Costs Improve Quality Of Service Improve Agility 85% 95% % Virtualized 50% 30% Platinum 15% Gold The Journey to The Private Cloud

32. Applications Applications Applications Middleware Middleware Middleware Server Database Database Database Storage Operating System Operating System Operating System Server Server Storage Storage Verticalization

33. Applications Applications Applications Middleware Middleware Middleware Database Database Database Virtual Infrastructure Operating System Operating System Operating System StoragePool CPUPool Network Virtualization

34. Compute Servers Network / Connectivity Service Providers Application Partners Outsourcing & SI Partners Regional partners Distribution Partners Partners to Enable Private and Public Clouds

35. 2010 CIO Priorities Server Virtualization Security Oct 2009 Cloud Computing Apr 2010 Storage Virtualization Windows 7 Upgrade Cycle Desktop Virtualization Mobile Messaging / Apps Labor Optimization Green Computing 10 0 30 20 40 60 50 Source: BarCap CIO Survey, April 2010.

36. CHOICE CONTROL EFFICIENCY The Benefits of Our Cloud Strategy