It's a priority of the Bermuda Tourism Authority to secure superyacht tourism as a legacy benefit of the America's Cup. If you missed our public information sessions, watch our CEO Kevin Dallas deliver a Bermuda report from the The Superyacht Intelligence Agency, along with our team's recommendations for winning this audience going forward. Kevin's slides are also available here.

1. Superyachts:
Securing a Legacy Benefit
of the 35th America’s Cup

2. Definition of a Superyacht
• A superyacht is defined as any
leisure vessel of 30 meters (98ft)
and above
• Superyachts typically measured in
meters, 1 meter = 3.2 feet
• Worldwide fleet of 5,062
superyachts, increase of 60% since
2007
• Sailing yachts make up 20% of total,
motor yachts 80%

3. Global Superyacht Fleet
Length Global Fleet
30 meters – 40 meters 64% 3,240
40 meters – 50 meters 22% 1,114
50 meters – 90 meters 13% 658
90 meters + 1.3% 51
Total over 30m 100% 5,062

4. The 35th America’s Cup
• 51 superyachts in the America’s Cup
Superyacht Programme
– Front Street
– Hamilton Princess
– Dockyard
• Additional superyachts berthed or
anchored elsewhere
• ACEA: 90-100 total superyachts
expected
(May 26 to Jun 30)

5. The 35th America’s Cup
5
• 20 superyachts racing in Superyacht
Regatta; sharp increase over 2013
• 8 of world’s 10 J Class boats in Bermuda;
America’s Cup class racers from 30’s & 40’s
 7 racing in J Class Regatta
 7 in weekend exhibition race; 8th on display
 Largest assembly of J Class boats ever

6. Relaxed Legislation in Place
• Current legislation permits visiting superyachts to charter in Bermuda
for three months before, during, after 35th America’s Cup
• Relaxed legislation is an incentive for superyachts to stay in Bermuda
longer, increasing their positive economic impact
• Relaxed legislation will expire soon, dissolved Parliament means its
extension is not immediately possible
• BTA position: make (revised) legislation permanent while protecting
current Bermuda charter boat owners

7. Bermuda Charter Superyacht Visitation
• 50 superyachts obtained Bermuda
charter licenses for America’s Cup
• America’s Cup charter yacht average
length of stay: 40 days
• Charter yachts include the 281ft
“Seven Seas”, in 2011 it was the
world’s most expensive charter
yacht at $1.3m per week

8. Cruising Patterns
• The Mediterranean is the
most popular cruise
destination
• The Caribbean is second most
popular destination
• Summer = Mediterranean
Winter = Caribbean
8

9. Superyacht Customer Desires
9

10. Findings
• 89% of respondents who visited Bermuda would recommend it to others
• Respondents liked Bermuda’s beaches, sailing, diving, natural sights, and water
sports
• Bermuda is relatively isolated, for this reason the island is currently mainly a
crew destination for off time during transatlantic stops for provisioning
• Bermuda’s regulations limiting the length of stay of yachts under a foreign flag
has been cited as a limiting factor
• Bermuda provides one load of duty free fuel per vessel; seen as good incentive
• Sailing races provide good incentive to visit the island
10

11. Oyster Regatta Bermuda 2018
• An America’s Cup legacy event
• Two dozen Oyster Yachts expected
• Affluent yacht owners will spend up to a
week on-island
• First time an Oyster Regatta will come to
Bermuda
May 7th to May 12th 2018

12. Moth World Championships 2018
• Bermuda encouraged to bid after positive
delivery of inaugural 2015 International Moth
Regatta
• Beat Argentina and Australia in World
Championships bidding process
• Event to take place in May 2018
• About 150 sailors anticipated to participate
• Another “first” for Bermuda, also benefited
from “America’s Cup effect”

13. Atlantic Anniversary Regatta
June 2018
• Yachts and superyachts in a cross-Atlantic
race
• Anniversary event between two storied
yacht clubs
• NVR Yacht Club in Hamburg & Yacht Club
Costa Smeralda in Italy
• America’s Cup Legacy Event

14. Infrastructure:
Superyacht Marina Facilities

15. Long Standing Inventory
• Pier 41 Marina
• Waterfront Marina
• Royal Bermuda Yacht Club
• Royal Hamilton Amateur
Dinghy Club
• St. George Dinghy & Sports
Club
• St. George Marina & Town
Docks
• Captain Smokes Marina
Total capacity <24 for superyachts between
30 and 46 meters, a tiny fraction of the
global superyacht fleet

16. New Inventory
• Hamilton Princess Marina (since Aug 2014)
– Full services with hotel attached
– Capacity up to 12 superyachts
– Maximum length 152 meters
• Caroline Bay Marina (since Apr 2017)
– Full services with hotel attachment under
development
– Capacity up to 30 superyachts
– Maximum length 91 meters

17. Other Marina Infrastructure
America’s Cup Village
(purpose built for AC35)
Front Street, Hamilton
(pictured)
St. George’s Marina
(completion date TBD)

18. Superyacht Spending

19. Bermuda Superyacht Visitation
• 68 superyachts over 30m
visited Bermuda
• 7.4 days on average
19
2016 2017 Forecast
• ACEA: 90-100 superyacht
visits May 26th – June 30th
• Expecting longer lengths of
stay due to relaxed charter
legislation and event
spectating

20. Bermuda Superyacht Spending
• Estimated with
guests/owners:
$3,450,140.80
• Estimated without guests:
$1,030,648.21
Current Customs data gathering does
not record whether visitor is crew,
guests or owners.
20
2016

21. Weekly Super Yacht Spend

22. Positive Impact on Entrepreneurs
22
Babysitting Services
Personalised YogaChauffeured Transport
Unique Retail

23. Research Recommendations

24. Research Recommendations
• Make legislation allowing visiting superyachts to charter to guests permanent;
must protect interests of Bermudians already in the yacht charter business
– Result: Increases positive economic impact
• Market Bermuda’s beaches, sailing, diving, cultural sites to superyacht
audience; 89% of respondents love Bermuda and would recommend her
– Result: Increased demand for destination
• Develop refit and repair industry to encourage superyachts to stay longer
– Result: New Bermudian-led industry emerges
• Increase special superyacht events like America’s Cup and Oyster Yacht Regatta
which draw superyacht visitors
– Result: Attract more frequent superyacht visits to fill new marina inventory

25. Case Study: Auckland,
New Zealand

26. Auckland – After the America’s Cup
• After hosting 1995 America’s Cup, Auckland used the
event as a catalyst to develop their waterfront as a
superyacht destination over a 40-year period.
Development continues until 2030
• Despite being relatively isolated and not on superyacht
cruising patterns Auckland turned itself into a
superyacht hub
• Auckland changed key duty and tax legislation to make
themselves more appealing to visiting superyachts
• New Zealand has made its sailing culture into an
industry with the help of youth sailing programs, career
training opportunities, infrastructure development, etc.

28. Thank You

29. Superyacht Panel
Andrew Dias
WEDCO
Kevin Dallas
Bermuda Tourism Authority
Mark Soares
Bermuda Yacht Services
Laura Esteve
BWA Yachting
Denise Riviere
ACBDA