1. Video content marketing platform
In this file, we share with you all information that related to video
content marketing platform such as video marketing tips, video
marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Have a sneaking suspicion that you’re missing out on a world of video
opportunity? You may be right. Limiting your brand to YouTube
without combing through the other available options may curb your
video content marketing potential.
A quickly evolving marketplace means frequent stops to reevaluate your
online video strategy. To get some perspective on video distribution
channels, I spoke with some video experts, including Eric Leslie,
President of OnScene Productions and the man behind the lens at events
like Content Marketing World.
Eric helped me assemble a comparison of the biggest and brightest video
distribution networks on the market. We compiled questions to help
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2. guide your distribution plan from these comparisons. We also discussed
the future of online video for content marketers.
Where do today’s video platforms excel? Where do they fall short?
Which platforms make the most sense for your business? Here are
the top contenders:
· Unsurprisingly, the market leader is YouTube, with more than 1
billion unique visitors and 4 billion hours of video watched
monthly.
· In 2012, more than 675 million people tuned in to Vimeo, another
popular option for content marketers. The platform currently has
14 million members.
· Brightcove has outlasted much of the competition, boasting 6,300
customers in 60 countries. Its video player loads 3.2 billion times a
month.
Let’s take a look through the similarities and differences of these top
platforms, and see where Eric feels each one excels — and where each
one drops the ball — from a video content perspective.
CMI’s video channel on YouTube
Quality
Investing in high quality video content could be a waste if your video
platform doesn’t support it. If you embed a video on your website, for
example, will it run in HD mode, or only in SD?
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3. YouTube falls short in video quality, dropping to lower resolutions when
bandwidth isn’t available. The best options for a consistent, high-quality
stream are Vimeo and Brightcove.
Eric says: “Vimeo plays in 720p HD, maintaining integrity and quality
for every view. Brightcove does adjust quality based on bandwidth —
but it never drops into SD, which means the viewer never gets a grainy
picture.”
Searchability
Searchability is essential if the goal of your video content is to draw
in leads.
Chances are you’ve been sucked into the black hole that is YouTube.
That’s because its video curation skills are second to none. YouTube
also dominates results when it comes to organic search through Google
and other engines.
Eric says: “YouTube’s Google tie gives it top ranking in searchability.
It’s optimized and gives you tools to narrow down your target audience
even further. An organic audience spending hours on the site increases
the chances that a potential viewer will stumble on your video.”
Embedding
Embedding is an important feature to look at if hosting a video directly
on your website is a priority over inbound marketing.
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4. The quality of your video impacts the quality of your website. Therefore,
maintaining a high-quality stream is a priority for embedded video. That
counts out YouTube’s schizophrenic SD-HD vibe.
YouTube also suggests related content that might not be specific to your
brand — increasing the likelihood that your visitor will bounce.
Eric says: “For a high-quality video embed, Vimeo is the way to go,
especially if you aren’t dealing with a large quantity of videos.”
Customizability & control
Building your own content network? You’ll need a platform with strong
customization and control options if video is to be a dominant piece of
your content marketing.
Brightcove is the top contender for large quantities of video. It gives you
the ability to add your own pre- or post-roll ads and personalize your
video player skin, among other customization features.
Eric says: “Vimeo is restrictive, and YouTube gives you no control over
pre-roll. Brightcove is your best bet if control is a priority.”
Investment
There’s no harm in using a free platform like YouTube, right? Still,
you’ll have to shell out a few bucks if you need the functionality of
Vimeo or Brightcove. (NOTE: Vimeo does have a free option, but it’s
limited.)
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5. Think Vimeo or Brightcove make the most sense for your brand?
Loosen that vice grip on your video budget. Go for quality.
Eric says: “YouTube is a service — but Vimeo and Brightcove are
solutions. If you need the functionality, make the investment.”
Analytics
The rush to big data excellence means having strong analytics capture
for video, too. Pretty much every network we’ve mentioned thus far has
a platform for tracking your analytics.
Limelight Networks is a notable video platform for analytics collection,
especially for content marketers. It weaves into the ongoing narrative,
helping you understand how video plays into the working parts of your
content marketing efforts.
Eric says: “Understanding the impact of video goes deeper than it ever
has before. You must be able to track video’s impact on your bottom
line.”
Niche functionality
YouTube, Vimeo, and Brightcove are all blanket platforms, covering the
spectrum of industries and purposes. Evaluating video networks with a
more specific purpose can help you target your content.
Take Xavy, for example. The quickly expanding video network focuses
exclusively on videos of industry leaders speaking at top conferences,
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6. helping leaders get exposure on one end and keeping professionals up to
date on industry trends on the other.
Eric says: “There’s nothing more powerful for video than finding a niche
delivery system. Networks like Xavy give you a sure-fire way to engage
your audience directly.”
CMI videos on Brightcove
What goals define the platform that fits your content marketing?
Each video channel has its strengths and weaknesses. Your choice
depends on what you value most in a video platform, and what your
specific video content needs are.
Take a good, hard look at your content plan before you evaluate
channels. Here are a few questions to help you determine your priorities
and make better decisions when choosing the best video content
platform:
· Are you shelling out cash for high quality production or using your
computer camera?
· How large is your library of videos?
· Will the larger file sizes and resolution requirements for HD video
overwhelm your server and storage capabilities?
· Are you primarily using videos for inbound marketing or
converting leads?
· Are you managing your own video network? Do you need access
to pre- and post-roll footage?
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7. · Is brand control a priority? Are you worried about videos being
paired with unsafe content?
Already have a solid grasp on your current video strategy? Well, then
let’s take a brief look at what’s on the horizon for video content:
What does the future of online video look like?
Video can be one of the most compelling forms of content marketing —
if you do it right. Cisco predicts online video users to reach 1.5 billion
by 2016. There’s no doubt it’s a powerful channel for connecting brands
with their audience members.
According to Steve Rotter, Brightcove‘s VP of Marketing, the rapid
growth of online video has done much to snuff out smaller video
platforms.
“I think the market has matured to a point where only the strong have
survived. Like most emerging technology segments, the smaller players
just can’t keep up, so they have a few options. You can get bought like
(Limelight-acquired cloud player) Delve, go out of business, or try to dig
deep into a small industry niche, like video training.”
Existing video platforms that are deeply entrenched in the market have a
head start on technology, too. According to Eric Leslie, “A major
challenge facing video content producers is that video is still evolving.
Bandwidth is increasing, and resolution is getting crisper. The
technology could look pretty different in a year.”
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8. Among the developments Eric says to watch for is high-efficiency video
coding (HEVC), also known as H.265. “Pretty soon, a 10-minute video
could take 10 seconds to load.”
The next wave of high-resolution video is on the horizon, as well, in the
form of 4K. Video producers are already shooting with 4K cameras, and
television manufacturers have begun to roll out new models that are
equipped to handle this level of quality. “It’s only a matter of time
before 4K really starts to hit the web,” he says.
We’ll see new platforms and new approaches, according to Eric, but
providers like YouTube, Vimeo, and Brightcove aren’t going anywhere
for a while.
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
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9. When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
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10. Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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