Afternoon 2a Darren Whitelaw Web 2

Web 2.0 in Government Conference 2009 Bushfire 2.0 Case study: online response to the 2009 Victorian Bushfires DARREN WHITELAW Department of Justice, Victoria 24 June 2009

What I’ll be covering in this session… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Just so we’re all on the same page…

But first, a little background… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let’s first pause a moment… ,[object Object]

The wost natural disaster in Australia’s history Victorian Fire Map 9 February 2009, dse.vic.gov.au

Yarra Valley, Black Saturday, Flickr

Labertouche, Black Saturday, Drouin West CFA

Gippsland, Black Saturday, Flickr

Steels Creek home, Black Saturday, Daniel Cleaveley

Tynong CFA, Black Saturday, Flickr

CFA truck, Black Saturday, Flickr

Bunyip State Forest, Black Saturday, Anthony Brownhill

Firestorm, 9 February 2009, Seven News

Yarra Valley surrounds, March 2009, Elizabeth O’Donoghue

Flowerdale, 20 February 2009, Bob Meister

Kinglake Petrol Station, 8 March 2009, Neil Creek

Marysville, 17 April 2009, Flickr

Narbethong, near Healesville, The Age

Kinglake, Aerial view, news.com.au

Emergency protocols were activated ,[object Object],[object Object],[object Object],Australasian Inter-service Incident Management System Chief Fire Officer

Online was going to be a major factor… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hitwise Australia, March 2009

A small team set about trying to help ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The online infrastructure simply couldn’t cope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We used fast, low-cost ways to react

The idea of the widget was to divert non-urgent traffic…

It all started with a single ‘click’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The rules have now changed ,[object Object],[object Object],[object Object]

Public support was overwhelming ,[object Object],[object Object],[object Object],[object Object],[object Object]

So what did we learn from all this? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Hitwise, March 2009

People are looking for specific information in an emergency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bushfire searches by query type (Jan-Mar 2009) Source: Hitwise, March 2009

Some things to think about ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To wrap up and summarise… ,[object Object],[object Object],[object Object],[object Object],[object Object]

The worst natural disaster in Australia’s history ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Afternoon 2a Darren Whitelaw Web 2

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