Mo Jessa, president of Earls Kitchen + Bar, outlines challenges of declining employee engagement and guest counts. To address this, Earls implemented a 3-pronged approach involving marketing, products, and people. Specifically, Earls operationalized its culture, mobilized leadership, frequently measured engagement, promoted its employer brand, and sourced hospitality leaders. This led to increased retention, alignment with culture and strategies, and reduced hiring and legal costs. Earls continues its growth strategy across North America.