Power User's Guide to Glassdoor Analytics
•Als PPTX, PDF herunterladen•
1 gefällt mir•676 views
Take a deep dive into the Glassdoor Employer Center and learn how you can utilize Glassdoor Analytics develop recruiting strategies that deliver.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie Power User's Guide to Glassdoor Analytics
Ähnlich wie Power User's Guide to Glassdoor Analytics (20)
Mehr von Glassdoor
Mehr von Glassdoor (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Power User's Guide to Glassdoor Analytics
- 1. #GDCHAT Client Training: Power User’s Guide to Glassdoor Analytics
- 2. #GDCHAT Webinar Tips for Attendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.
- 3. #GDCHAT
- 4. #GDCHAT Featured Speakers Kelly Payne Director of Customer Success at Glassdoor Linkedin.com/kellypayne22 | @kelly_payne22 Kia Walker Head of Talent Acquisition at SolarCity Linkedin.com/kiawalker | @solarcity
- 5. #GDCHAT agenda why data matters Glassdoor Analytics: metrics to measure speaker spotlight: SolarCity Q&A
- 6. #GDCHAT
- 7. #GDCHAT Glassdoor Research, 2015 Bersin by Deloitte, 2015
- 8. #GDCHAT Brandon Hall Group Report, Understanding the Impact of Employer Brand, November 2014
- 9. #GDCHAT Set accurate benchmarks Improve your employee’s experience and employer brand Implement targeted employee engagement campaigns 1 2 3
- 10. #GDCHAT agenda why data matters Glassdoor analytics: metrics to measure speaker spotlight: SolarCity Q&A
- 11. #GDCHAT
- 12. #GDCHAT agenda why data matters Glassdoor analytics: metrics to measure speaker spotlight: SolarCity Q&A
- 13. #GDCHAT
- 14. #GDCHAT 3-Prong Approach Drive participation and reviews Monitor and report feedback Make targeted changes 1 2 3
- 15. #GDCHAT Monitor and Report Feedback • We check reviews at regular intervals • We apply this feedback to better inform and improve our employee’s experience • This improves our employer brand, which encourages more feedback, and more employee referrals
- 16. #GDCHAT
- 17. #GDCHAT
Hinweis der Redaktion
- Sydney Hi everyone. Thanks for joining us for our Client Training today. My name is Sydney Cohen, I’m a Marketing Coordinator here at Glassdoor. On behalf of everyone here, thanks for taking the time to join us as we share some insights on new grad and Millennial hiring
- Sydney Before we begin, I’d like to share a couple tips for attendees. You can connect to audio in two ways: as you see here you can opt to use your computer’s microphone and speakers, or you can select “Use Telephone” and dial in to join the Webinar. We’re going to mute all lines to avoid background noise, but if you have a question please go ahead and type them into the Questions Pane. We’ll be addressing questions at the end of the webinar, so please stick around for that! You will receive a copy of the slides and a recording of today’s webinar, so look out for an email from our marketing team in the next couple of days.
- Sydney Also if you’re on twitter please join the conversation using the hashtag #GDChat and be sure to follow our handle @gdforemployers
- Sydney Now, I’d like to introduce our featured speakers for the day. Kia Walker, Head of Talent Acquisition at SolarCity And our very own, Kelly Payne Director of Customer Success here at Glassdoor If you’d like to connect with our speakers, their contact info is listed here!
- Kelly Don’t over embellish an entry level position. Be truthful about roles and responsibilities within job descriptions, mission and culture. This will pay off in your retention rate later.
- Recruiting can feel like chasing a moving target because the landscape is always changing. In the U.S., the average hiring times have nearly doubled in the last 5 years In 2014, U.S. companies increased their cost-per-hire by 7% The average now is $4,000 per hire Because the hiring needs for your company change along with the landscape you’re recruiting in, you’ll need to become an expert on building recruiting plans that deliver.
- Kelly Even in a challenging recruiting environment, Glassdoor delivers: 2x better applicant quality 30% lower cost per hire When you have challenging hiring goals, it’s important to work smarter and not harder. This is where data comes in to building effective recruiting plans.
- Kelly Data is critical when it comes to building competitive recruiting plans! Without talent analytics, recruiting is a lot of guesswork. Glassdoor analytics is one of the most powerful pieces included in an Enhanced Employer Profile. Here are just a few of the ways you can use you analytics to build precise strategies that deliver on your goals: Set accurate benchmarks Improve your employees experience and employer brand Implement targeted employee engagement campaigns
- Kelly The best way to learn about the analytics and data you have at your fingertips is to dive into the analytics tab. We’re going to go live to site and take a look at SolarCity’s Glassdoor analytics and as we go through, I’ll highlight some of the metrics that are key to monitor and how you can take action at your organization based on those measurements. Kell/Kia Go Live to Analytics Tab: Kia and Kelly will have a back and forth about the analytics. Kelly can speak to where the data is pulled from, why each metric matters and best practices surrounding monitoring these metrics. Kia will speak to the actions SolarCity has taken based on their results Tabs to highlight: -Review Trends -Rating Trends -Interview Trends -Reviews Breakdown -Ratings by Location -Ratings by Job Title -Key Words -Competitor Analysis
- Kia Our approach to using Glassdoor analytics is like flying an airplane: You monitor and gauge the feedback to control the plane You adjust the way you’re driving based on what the gauges tell you Turbulence could be bad reviews, not enough content, slowed activity, etc. We use all the tools we have to get to our final destination: A best place to work.
- Kia We have 3 initiatives we are driving that stem from our Glassdoor data. We are trying to increase the number of reviews with an employee engagement campaign We monitor our feedback and use it to educate everyone from executives to employees in the field on the state of the company We make targeted changes based on the feedback that we receive on Glassdoor
- Kia We check reviews at regular intervals We apply this feedback to better inform and improve our employee’s experience This improves our employer brand, which encourages more feedback, and more employee referrals