Mark Cull Head of Talent Acquisition

1. Our story
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2. 21%
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3. Connecting people for 50 years
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1966 2016

4. Our people
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5. Our values
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6. Our culture
• Reward & Recognition.
• Ownership.
• Training & Coaching.
• Investment in people.
• Career opportunities.
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7. Challenging times
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8. Employer brand challenge
• 79% satisfaction score from employees – Internal Survey.
• A fast paced business where change could be positive.
• Needed a way of showing our employer brand to the outside world.
• Glassdoor was going to be a key component.
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9. The plan
1. Create a culture where it is easy to give feedback.
2. ‘Buy in’ from management across the business.
3. Raise awareness of Glassdoor.
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10. Awareness
• New starters induction.
• Integration with HR.
• Social Media.
• Posters & TV Screens.
• Senior Manager Comms.
• Interviews.
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11. Sharing the data
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12. Since winning
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The percentage of people
citing Glassdoor reviews as a
reason for applying to Yell.
21%

15. Thanks for listening
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