Traci Scovel, Agency Contracts Coordinator/Staffing Specialist Geep: Genentech Employee Ambassador Program

1. Glassdoor Best Places to Work 2016 Roadshow
Traci Scovel, March 1, 2016
gEEPGenentech Employee Ambassador Program

2. 2
About Genentech
Genentech is a biotechnology company that makes
medicines for people with
serious diseases like asthma,
breast cancer and stroke.
Biotechnology is the use of living systems and organisms to
make products that
improve our lives and the health of
the planet.

3. Genentech Stats
3
14,000+ employees
35 medicines on the market
Founded in 1976
Located in South San Francisco

4. TOPICS
Creating Connections & Communities
gEEP Defined & The Game Plan
Excite Your Employee Community
Activate a Social Savvy Workforce
How Are We Doing?

5. Creating Connections & Communities
PAST
PRESENT
FUTURE

6. Creating Connections & Communities cont.
Lots of Reasons to enlist employees!
• Share sense of pride and great
work happening
• Showcase company culture
EMPLOYEE ADVOCACY ISN’T NEW…
Attract Recruit Retain

7. gEEP Defined
The Genentech Employee Ambassador Program (gEEP) is designed to leverage influencing
employees to identify new talent for positions across the company. The program will:
EmpowerEngage Equip

8. Pilot
• Who: small controlled
Pilot group of 15-20
employees from
Corporate Staffing
• Strategy: simple
content strategy,
focus on adoption and
learning how to use
the platform
• Training: hands-on
training for pilot
participants and
program managers
Phase 2A
• Who: Invite Corporate
Staffing
• Strategy: Simple
content strategy,
focus on adoption and
learning how to use
platform
• Training: In-person
training
Phase 2B
• Who: Invite all
socially-active
gEEPers
• Strategy: Begin
simple content
targeting by sites and
functions
• Training: Small group
webinars for all
participants
Phase 3
• Who: Employee
Community
• Strategy: Targeted
content for all
participants to create
a highly relevant
experience
• Training: gBar
(Summits, Lunch &
Learns, Team
Meetings, hosted
training materials
within the hub)
Start small, show value, gain approval, optimize, & expand effectively
The Game Plan for Social Sharing

9. EXCITE YOUR
EMPLOYEE COMMUNITY

10. Internal Promotion: make it mean something & make it fun!

11. Role of the Ambassador
IDENTIFY REFERRALS & FOSTER RELATIONSHIPS
Create a pipeline of referrals for critical target groups
Augment Amazing Discoveries (complement to our ERP program)
INCREASE (TALENT) NETWORK
Amplify the Genentech talent brand and employee experience
INSPIRE OTHERS
Demonstrate pride of Genentech as a Great Place to Work
FOSTER INFORMATION SHARING
Gain competitive intelligence on market changes and community
Build awareness via Social Media by becoming Social Influencers
Provide genuine employee perspective
Share authentically about our mission and culture

12. ACTIVATE A SOCIAL
SAVVY WORKFORCE

13. Bringing the Social Savvy to gEEP
Get the right content to the right employees at the
right time and enable safe, easy sharing
Help Position Employees as Thought Leaders
Amplify Genentech Initiatives and Culture
Ensure Consistency and Compliance

14. HOW ARE WE DOING?

15. A few fun stats…and growing!
A M B A S S A D O R S
EIGHTY TWO
ELEVEN
HIRES 40 EVENTS
FORTY
104R E F E R R A L S
FINAL OVERVIEW

16. Events Case Study
JOAN SKINNER
… great find! Think we
should have her meet Sr.
Leaders (officers) at
Roche/GNE .....She could
have great impact in PT.
CLAIRE PAIRAUD
......I definitely recommend
her as a great candidate
for leadership opportunities
in PT.
JOAN SKINNER
A great impact on PT …
thanks for your excellent
work on the PT Women
ambassadors program.JAMI PALUMBO
......this is very exciting
and keep the momentum!

17. Events Case Study Continued
......I think this is a great
program! Good opportunity
for me to learn more about
Genentech and Genentech
to learn more about me.
......The conversation was
engaging and we found some
common career connections from
our past. .....I think this was an
excellent opportunity to meet
Genentech’s senior leadership.
....loved the
concept of “future
talent” and the
gEEP program.

18. encourage,empower, entrust
embrace the power of the network
everyone benefits!

19. THANK YOU!
Q&A