Learn to Manage Your Employer Brand & Hire Great Talent Using Glassdoor (UK)
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Learn how to manage your employer brand and hire great talent using Glassdoor in this webinar sponsored by Easy Web.
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Learn to Manage Your Employer Brand & Hire Great Talent Using Glassdoor (UK)
- 1. June 18, 2015 UK Demo Day: Managing Your Employer Brand
- 2. Webinar Tips for Attendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.
- 3. Featured Speaker Ravi Edwards Client Relationship Director @rav1oli
- 4. #GDChat
- 5. Agenda • Today’s Candidates & Their Decision Making Process • How We Help Companies Brand and Recruit • Employer Capabilities & Glassdoor Offerings • Live Demonstration • Q&A
- 6. Launched: 1998 Dining Everyday We Make Decisions Based on Reviews Since 1995 decisions have been made on reviews… Launched: 2000 TravelProducts Launched: 1995 Glassdoor helps people everywhere find the jobs and companies they LOVE. Launched: 2008 Employment
- 7. Why? Candidates Decision Making Process Has Changed + Hiring Manager Recruiter Career Page Hiring Manager Recruiter Career Page TodayYesterday Employers Perspective Employers Perspective Candidates rely on both Peers & Employer Insight Candidates rely on Employers Insight Only
- 8. Today’s Candidates’ Decision Process
- 9. Fastest Growing Career Site in 2014 Job Clicks 176% -40% -20% 0% 20% 40% 60% 80% 100% 120% 140% Mar Apr May Jun Jul Aug Sept Oct Nov Dec Visits 96% Content 84% Mobile Users 127% US Traffic Growth
- 10. Global Reach - monthly visits 10 Australia 220,000 YoY 40% Germany 300,000 YoY +160% India 2,300,000 YoY +25% Canada 1,400,000 YoY +55% US 31,500,000 YoY +45% UK 1,800,000 YoY +130% France 240,000 YoY +150% Source: Google Analytics (Q1 2015 Average Monthly Sessions)
- 11. Source: Employer Branding Global Study Report 22% reduced recruitment fees Companies with a strong employer brand see an average of $
- 12. Proven Results Across All Industries CompanySize Tech Finance Retail Consulting Media + - Top 5 Source of Hire 145% Increase in Brand Awareness Reduced Cost-Per-Hire by 88%
- 13. Common Recruiting & Hiring Challenges War of TalentWasting Time on Unqualified Candidates Lack of Brand Awareness
- 14. How Glassdoor Delivers Applicant Quality Candidates Self-Select Before Applying Your Employer Brand Quantity Quality
- 15. is associated with a strong employer brand Source: LinkedIn %
- 16. “Your brand is what other people say about you when you’re not in the room.” Jeff Bezos – Founder & CEO, Amazon.com
- 17. Our Solutions Job Slots Enhanced Profile Display Advertising • Increase Brand Awareness • Target Candidates Researching Competitor Profiles • Diversity & Inclusion Campaigns • Increase Brand Awareness • Influence Candidates • Unique Candidate Insight & Analytics • Source Quality Applicants • Demographic Targeting • Desktop, Mobile & Email
- 19. Free Resources
Hinweis der Redaktion
- We encourage you to join the conversation online using our hashtag, GDChat.
- Script ------- So why do two thirds of your candidates visit Glassdoor? The simple answer is that the way candidates make decisions has fundamentally changed. In the past, the only insight candidates could get was from corporate career pages, recruiters and hiring managers. Today, information and insight is more accessible from peer reviews and social networks. This is no different to booking a hotel using trip advisor, or buying a TV on Amazon.com, reviews and ratings is how consumers make decisions. For job seekers, its no exception. They’re able to research what its actually like to work for an employer before they apply for a job. An employer brand today is therefore a combination of the employers perspective, and the perspective of peers who are researching companies every day on places like Glassdoor. Q. Which of these social media channels do you use for Employer Branding? Objective of Slide -------------------- Prove to employers that the way job seekers make decisions has fundamentally changed.
- Script ------- Let’s walk though a typical candidate decision process, and highlight at every step where Glassdoor influences your candidates. At the top of the funnel is “Awareness”, where the majority of employers invest in channels like LinkedIn, Indeed, Monster and Head Hunters. Glassdoor also provides Job Advertising to increase candidate flow in this area. Once a candidate is made aware of a job, the next question they ask is “Do I want to work at that company?” This is where Glassdoor’s unique business value starts for the employer. Glassdoor is the only vendor that’s able to influence the candidate at every step as they consider, interview and reviews their offer from the employer. Glassdoor does this thru infusing all employers reviews, interviews, salaries, benefits and ratings with the employers brand so that the candidate can make smart decisions. For example, a candidate can prepare for an interview at the employer by reading interview reviews from previous candidates. They can also review their offer and compare salary & benefits information to make sure the offer is right for them. Every time a candidate comes back to Glassdoor the employer has an opportunity to influence candidates with their brand, story, content and transparency. This is ultimately what converts candidates to “want to work” at the employer. Instructions ---------------- None Objective of Slide -------------------- Demonstrate how Glassdoor influences candidates at every step of their recruiting funnel.
- Script ------- Glassdoor in 2014 was the fastest growing career site in the world, eclipsing even LinkedIn for traffic growth. This rapid growth reflects the behavior of job seekers world-wide who are actively researching jobs and companies on Glassdoor. Recent Traffic Outpaces CareerBuilder.com In addition to our traffic growth - our job clicks, visits, mobile users and content collection is growing significantly. In fact, a review is left every 5 seconds on Glassdoor. Instructions ---------------- None Objective of Slide -------------------- Show that we’re the fastest growing recruitment site in the world
- Source: Google Analytics (Q1 2015 Average Monthly Sessions)
- While we love that we have these key clients, what’s more important is what we’ve learned from them. Objective of Slide -------------------- Show variety and number of great companies who are GD clients
- Script ------- …Typically these clients are all dealing with similar challenges, no matter the size or industry. Here are some of the things we hear most often. Wasting time with unqualified candidates is one challenge I typically hear when speaking to people in your position. We also here companies struggling with lack of Brand awareness with job seekers and maintaining a healthy candidate pipeline by winning the ongoing war on talent. Do these three problems sound familiar? Which of these is most important to you? Are there other challenges that are more pressing?
- Script ------- What we’ve found is that our clients don’t need MORE applications, they need quality applications. Glassdoor is now where they come to qualify themselves before applying. . Candidates visit GD to research salary details, culture and benefits amongst other things. Once they are informed only those who’s needs are a match for the employers offering will apply. The quantity of applicants clients see may be lower than some of the larger job boards but quality is far better, ensuring that you spend less time wasted on unqualified candidates and more time hiring the right kind of candidate. Objective of Slide -------------------- Explain why applicants coming through GD are higher quality
- I reference the quote in the middle of the screen in every conversation I have about Glassdoor. It’s a great quote from the CEO and Founder of Amazon, Jeff BAYZos.
- Script ------- Glassdoor has three products that allow employers to brand, influence and hire: 1. First is our display advertising campaigns that allow employers to build brand awareness, and target job seekers with diverse backgrounds as well as candidates researching your competitors profiles 2. Second is our enhanced profile which helps companies amplify their employer brand and influence candidates as they research and make career decisions. This product also includes unique analytics and deep candidate insight so you can see who exactly is researching your company. 3. And finally job slots, which places YOUR jobs in front of candidates on Glassdoor across desktop, mobile and email who might not be aware of your company. GO LIVE TO SITE Instructions ---------------- Move to LIVE DEMO directly after Objective of Slide -------------------- Show a high level overview of our products
- Let me show you now how else we help companies recruit -salaries -jobs 2nd way mobile 3rd way new jobs email Back to Powerpoint - In conclusion, close the demo,
- There are additional resources that are available online as highlighted here at employers.glassdoor.co.uk. I recommend everyone immediately download a copy of Employer Branding for Dummies, it recently won an award for one of the best pieces of content in the industry published in 2014 so we’re really proud of that. Lars Schmidt did the forward, he’s currently the founder of Amplify Talent, he was previously the Head of Talent Acquisition and Branding at NPR and then did work with SpaceX and some other companies. So, we’ve got plenty of resources if you go to employers.glassdoor.co.uk. You’ll find everything from webinars on demand to free ebooks and guides. We’re really trying to create a portal that employers can use as a place for thought leadership so I would encourage you to go there. Again that’s employers.glassdoor.co.uk.
- In conclusion, Glassdoor helps you BRAND, INFLUENCE and HIRE. We help you communicate your Employer Brand and EVP and ultimately hire and influence quality candidates. Today we spoke specifically about the Enhanced Profile and Job solutions to help you overcome your challenges and accomplish your goals Next steps, claim your Free Employer Account so you can access some of the data I highlighted today. Please contact us should you require a more detailed and bespoke demonstration. You can expect an email from us with links to claim your Free Employer Account. I can also confirm that a recording of this demo will be available on our YouTube channel. NEXT SLIDE