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#GDSummit#GDSummit
Standing Out from the Crowd
What it takes to be different
when most employer brands end up the same
Richard  Mosley
VP  Strategy
Universum
@rimosley
#GDSummit
#GDSummit
#GDSummit
#GDSummit
#GDSummit
#GDSummit
#GDSummit
#GDSummit
#GDSummit
#GDSummit
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#GDSummit
It’s not so easy to be different
#GDSummit
1st – Visual Identity
#GDSummit
#GDSummit
#GDSummit
#GDSummit
Teamwork
Empowerment
Performance
Career
Status
Learning
Purpose
Innovation
2nd - Brand Positioning
#GDSummit
Beauty
#GDSummit
Cleanliness
#GDSummit
Empowerment
Teamwork
Performance
Career
Status
Learning
Innovation
Purpose
2nd - Brand Positioning
#GDSummit
3rd – Signature Experiences
#GDSummit
From People Management Processes
…to Employer Brand Experiences
If you want to stand out…
BE DIFFERENT
#GDSummit
LEGO seeks to attract people who think differently
#GDSummit
And strives to deliver an on-brand experience
#GDSummit
HR Revolution is in the Air
#GDSummit
Standing Out From the Crowd
#1  -­ Look  different
#2  -­ Talk  different
#3  – BE  different
#GDSummit#GDSummit
Questions? #AskGDSummit
Richard  Mosley
VP  Strategy
Universum
@rimosley

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#GDSummit Presentation: Richard Mosley from Universum