3. #BLOGGING4JOBS
48%!
job seekers in US!
use Glassdoor when !
searching for jobs!
Pros
Good opportunity to
learn a lot!
Work-life balance
can be tough!Cons
Company Benefits
Stock & Health
“Exceptional benefits package.
Great stock and health options”
Interview Questions
Sales Representative
“Make sure to research
companies growth strategy”
Salary
Software Dev Engineer
107k (1,448 Salaries)
Amazon.com!
3.5k Reviews!
80% Approve!
Reviews
3.3
“Opportunity like nowhere else”
THANK YOU TO OUR
SPONSOR!
4. #BLOGGING4JOBS
Unique Users! Mobile Users! Content!
Job Clicks!
Visits!
76%!
23,000,000
+!
Unique Users Worldwide!
66%! 141%! 84%!176%!
-‐10%
0%
10%
20%
30%
40%
50%
60%
70%
Jan
Feb
Mar
Apr
May
Jun
CLIENTS ACROSS INDUSTRIES!
10. POLL QUESTION #1
!
I AM USING ANALYTICS TO
MEASURE MY EMPLOYMENT
BRANDING EFFORTS!
!
YES NO!
11. HOW TO BUILD A
BUSINESS CASE FOR
EMPLOYMENT
BRANDING?!
• 39% of candidates have used Glassdoor!
!
• 81% of candidates have viewed a career site
before applying!
!
• 83% of candidates say their biggest frustration
is not receiving a response!
22. POLL QUESTION #4
!
WHO IS MORE IMPORTANT
WHEN IT COMES TO THE
EMPLOYMENT BRAND? !
CANDIDATE ! ! ! ! !EMPLOYEE!
SR. LEADERSHIP! ! !RECRUITING/HR ! !!
30. TAKE AWAYS!
• Employer branding is about employees just as
much as it is candidates. !
• Senior leadership communciation is essential in
gaining buyin. !
!
• Have a clear understanding of what’s most
important for your senior leadership and collect
data and analytics from there. !