Cultivate Ambassadors to Increase your Brand Reach discusses how to develop brand ambassadors to help promote a company's talent brand. It recommends identifying stakeholders, conducting intake sessions to define the employer value proposition (EVP), and galvanizing ambassadors. Ambassadors can include employees, recent hires, growth areas, internal communications, PR, marketing teams, and external partners. The document provides tips for defining a clear call to action and gives examples of how to empower ambassadors by giving them messaging and branded materials to represent the company's culture and values.

1. Cultivate Ambassadors to Increase your Brand Reach
Jessica Steinberg
Director, Talent Brand

3. Talent Acquisition?
Recruiters Wear All the Hats

4. Marketer

6. We had about 5 minutes with our brand standards
before launching a career site with 1,500 open REQ’s

7. Build Awareness
Engage
Nurture
Hire!
Next-­Class Strategies include converting candidates
and employees into promoters
Marketing Funnel to Engage and
Attract Top Talent

8. CDK’s Market Penetration Plan
Identify Stakeholder
Intake session
Business challenge
Define EVP
Build EB
Galvanize
Ambassadors
PR/Create Buzz
Build Social
Community
Digital (Drive Traffic
to Open REQs)
Repeatable
Process
Framework

9. Define Your
Call-­To-­Action

12. Define your
Call to Action
Tips for Success:
– People Respond to
Numbers (3 reasons,
or steps, etc.)
– Authenticity Reigns
so try using real
employees where
possible
– If it’s Homegrown –
Leave it Alone

13. Lead with Your EVP

14. Define Your
Ambassadors

15. External Partners
You’d be amazed at what your partners can help you
come up with if you ask the right question
Within 6 months –
• 94th most searched for by name company on
Glassdoor.
• Top 25 employer (in traffic) in IT – along with
Google and Facebook.

16. Candidates – Brand the Candidate Experience

17. Employees
Marketing Team
Everyone?
-­ Recent Hires
-­ Growth Areas
Internal
Communications
PR

18. Power of PR

19. Give Employees Something to Rally Around
#GreenLightYourCareer
#MyCDKsummer

20. Call-­to-­
action =
EVERY-­
WHERE
Never
under-­
estimate
the power
of SWAG

21. Make Your People the Hero of your brand – I POWER

22. Thank You
For Listening
Let’s connect:
Twitter&Insta:
@BrandistasUnite
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