Building Followers on Glassdoor Using New Company Updates!
•Als PPTX, PDF herunterladen•
3 gefällt mir•1,357 views
Learn more about Glassdoor Company Updates in this Glassdoor webinar with Salesforce!
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie Building Followers on Glassdoor Using New Company Updates!
Ähnlich wie Building Followers on Glassdoor Using New Company Updates! (20)
Mehr von Glassdoor
Mehr von Glassdoor (20)
Building Followers on Glassdoor Using New Company Updates!
- 1. March 24, 2015 Company Updates Launch
- 2. Webinar Tips for Attendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.
- 3. Featured Speakers Greg Castle Senior Business Development Manager at Glassdoor greg.castle@glassdoor.com Jennifer Johnston Senior Director #dreamjob Marketing at Salesforce Sarah Boutin #dreamjob Storyteller at Salesforce
- 4. Agenda • Why Company Updates • Features and Benefits • Using Company Updates • Salesforce Best Practices • Live Q&A
- 5. Social Media Matters! 5 HIRED Successfully with Social Media 73% 42% COMPANIES say that Candidate Quality Has Improved say It Takes LESS TIME to Hire 20%
- 6. What Clients Told Us 6 Ability to easily communicate with interested candidates Passive candidate outreach Improved transparency and candidate engagement Dedicated social outlet for job seekers
- 8. Introducing Company Updates 8 iOS Mobile Web
- 9. Where Are Company Updates? 9
- 11. Key Benefits 1 Communicate with millions of motivated active and passive candidates on Glassdoor Build and foster a community of job seekers who have signaled interest in your company Dedicated social media outlet for recruiting and employer branding (unlike FB, Li) Promote immediate hiring needs as well as company culture and events
- 12. How Will Our Offering Be Unique? 1 • Single-minded focus on talent acquisition • Companies can leverage/promote content that is unique to their Glassdoor profile • Neither CareerBuilder nor Monster have similar functionality
- 13. What We’ve Seen So Far 1 IMPROVEMENT in follower acquisition INCREASE in time spent on overview page 14% 16%
- 14. The Salesforce Strategy: Tell Our Story
- 15. WHY: Glassdoor has huge momentum & influence! Traffic to our Glassdoor Profile is: 10X traffic to our LinkedIn Careers page 2X traffic to our own careers site
- 16. WHO: Who are you talking to?
- 17. WHAT: What kind of content should you post?
- 18. WHEN: When should you post?
- 19. Where do you find awesome content? WHERE:
- 20. HOW: How do you make your posts compelling?
- 21. Drumroll please… Approaching 1M impressions + 1,940 clicks + 12.5K followers + 1 hour per week = AMAZING BRAND AWARENESS AND THE RESULTS:
- 22. Questions?
Hinweis der Redaktion
- According to a recent poll of 1000 TA professionals conducted by mediabistro 73% say they have successfully hired through their social media channels
- Company updates is a new social feature that allows employers to post updates on Glassdoor. Posts can be up to 600 characters and include photos and links. Job seekers researching a company will see these updates when they visit your profile and can also choose to follow companies they’re interested in. This provides the job seekers with a weekly email on companies activity and helps employers build a community of job seekers interested in working for them.
- Employers can login and post updates through the new Updates tab in the Employer Center Companies posting frequently will have their updates featured in a prominent position on their company overview page and follower emails. Job seekers will be able to click on links in the posting and have the ability to tag a post as “Helpful”. Analytics within the Employer Center will allow employers to measure how many candidates engaged with their posts, how they engaged, and what other companies they’re following. Hootsuite users will be able to download a free app that allows them to post a Glassdoor Company Update via the Hootsuite application