This document provides an overview of Bernardo Bellini, a Turkish brand that sells tableware and kitchenware. It was founded in 1984 and has grown to 92 stores across Turkey. The brand aims to offer modern designs, high quality products, and excellent customer service. It trains its employees extensively and works to stay on top of global trends in tableware and kitchenware. The brand's goal is to continue expanding its reach within Turkey and into other countries.

2. Nurettin Sözen
Ömer Sözen
Bernardo has set out to bring prestige, quality and the most up to
date designs to dining and kitchens. It was our biggest dream to
do what has never been done before anywhere in the world. We
worked with our own original concepts that conveyed our feelings
and interpretations to our business whilst also portraying our
constantly renewed enthusiasm and compassion for our work. All of
our colleagues, whom we have sailed out on this journey, have also
embraced their work with love and keenness above and beyond of
what is professionally expected from them. In a short period of time,
we have managed to create a brand of envy owing to our tableware
and kitchen quality, exquisite designs and themes.
We are aware that we are still at the
beginning of our journey. At most within
the next five years, we are determined
to double our accessibility within our
country’s borders, to expand towards
neighbouring territories with similar
consumer profiles. To achieve this goal,
we work doggedly with the support
we receive from our customers and
employees. We aim to excel ourselves
everyday by developing new ideas and
projects.
On this journey that started from a single store; our greatest desire
is to continue to grow within and beyond our country’s borders as a
Turkish brand. Our sincere gratitude is to everyone who did not spare
any effort and support to contribute Bernardo to achieve it’s goal.

3. 1984 Foundation of Bernardo, the leader of the
tableware market in Turkey today, dates
back to 1984, when Mr. Nurettin and Mr.
Ömer Sözen launched a store on fashionable
Bagdat street of Istanbul.
In 1997, we started importing tableware and gifts,
which in return carried us to an assertive position in the
sector
By 2000, we began expanding allover Turkey via
opening stores by one after another at shopping malls.
A friend at the table for years!
In 2004, we left behind wide-scope of a classic store
approach for home decoration, tableware and dowry, and
focused on Bernardo Bellini concept stores, where tableware
and accessories and wide range of kitchenware collection
are introduced in parallel to table design expert identity.
As of 2005, we continuously renovated our
product range for each collection, and enriched the diversity
and high-quality of accessories and tableware.
After 2007, the ‘Bernardo brand perception’
began to form amongst the big cities because of our
increased quality, expertise and the importance we place
on modern design as well as the products themselves. We
started to have a loyal customer base.
In 2009, overall number of stores reached to 47
in 13 provinces, and our service network has expanded. By
this, we Bernardo have achieved to get closer interaction
with our customer base.
In 2014, taking into account of our customers’
requests, we resolved to launch stores on standalone
streets with busy foot traffic, where no shopping mall
abundance is present, hence, we have launched 8 street-
stores in addition to the ones at malls within the last 6
months of 2014.
Today,we have 92 stores with a total indoor
area of 13.700m² in 28 important provinces of
Turkey.

4. Bernardo Bellini employs 56 employees at head office,
488 employees at store operations, and 36 employees at
logistics department, which makes a total labor of 580.
In Istanbul, the logistics center of 12.000m² serves as our
central warehouse.
Our target is to increase the number of stores – currently
92 - up to 150 inland, and to launch 20 stores in at least 5
countries, in 5-year term.
Our target group mainly consists of 18-45 ages, women,
residing in cities and included in middle/upper-middle
social economic class. The significance given in Turkey with
regard to pre-marriage plays great role in creating our classic
product range in widest manner.
Bernardo Bellini is the most-preferred tableware and
kitchenware brand by upper consumer class, thanks to the
modern designs, high-quality products, and the unrivalled
in-store approach.
Our Target
Our Target Group

5. Secret of our success;
Bernardo Bellini’s unique
brand strategy
The secret underlying such achievement
in a short span of time is to identify
market demands in fastest and most
appropriate way, and to introduce
perfect solutions accordingly. Today,
we are presenting diverse and modern
design alternatives and elegant
collections in terms of tableware and
kitchenware. While doing this, we are
also closely monitoring worldwide
trends and progress in the industry.
Competitive advantage by offering
exclusive high quality products with
optimum pricing among classic tabletop
(dinnerware, flatware, glassware), and
kitchenware categories. Exhibiting and
handling such two totally different-
strategy product ranges within the store,
require specialty and diligence.

6. Exclusive service
quality
Retailing
beyond
standards!
At Bernardo Bellini, we always strive to improve
our service quality.
We have made considerable investment to
information technology services to ensure our
warehouses operate seamlessly to maintain top of
the line quality service that Bernardo has become
to known.
Our goal is to provide a unique warm and sincere
service to our customers with keen attention to
detail in kitchen and tabletop dinnerware sets.
The store design of
Bernardo Bellini ensures
the best display of the
collections in compliance
with design and function.

7. Our designs
and patterns
are definitely
exclusive!
Each and every porcelain sets being
marketed in-stores are designed
exclusively for Bernardo Bellini. Each
season we renovate our product range
by brand new patterns, and incorporate
state-of-the-art approaches in
accordance with worldwide trends.
Such efforts always ensure Bernardo
Bellini to offer the trendiest collections.
Furthermore, we are also studying on
theme-collections related to a specific
age, or on special projects collaborating
with respected art historians and
designers.
“Istanbul Collection” created in 2010
for Istanbul, awarded as International
Culture Capital, or “Ottoman
Collection” are among examples of
such theme-collections.

8. Training is
of essence!
Each and every sales representative
we employ go under store
management training, which also
includes store- and sales standards,
prior to recruitment.
Besides, detailed product training
and table manners training are
also provided, which ends with
an orientation period of 1-month,
thereafter, a sales representative
becomes ready to render highest-
quality service to customers.

9. We, Bernardo Bellini, aspire;
• To rendering the widest range of
products in tableware and kitchenware,
and also to make our customers
experience the most exclusive services,
• To place the brand among international
generic names by virtue of “modern
style and innovative attitude in
tableware & kitchenware industry”.
Our motto at Bernardo Bellini
is to go beyond ourselves
through brand new ideas and
projects each and every day.
We are
highfliers!

10. Our Stores
www.bernardobellini.com
We offer
“Bernardo Bellini’s Quality”
with our 92 stores
in Turkey.
BRANDIUM AVM
212 İSTANBUL POWER OUTLET CENTER AVM
MARMARA FORUM AVM
CAPACITY AVM
FORUM İSTANBUL AVM
ZORLU AVM
BEŞİKTAŞ CADDE
BEYLİKDÜZÜ MİGROS AVM
MALTEPE CARREFOURSA AVM
TORIUM AVM SAADETDERE
AKBATI AVM
MARMARAPARK AVM
VIALAND AVM
VIAPORT VENEZIA
KALE CENTER AVM
KOZYATAĞI CARREFOUR-SA AVM
MALL OF İSTANBUL AVM
TEPE NAUTILUS AVM
PALLADIUM RESIDENCE VE AVM
OPTIMUM OUTLET AVM
KAZASKER CADDE
METROCITY AVM
MALTEPE CADDESİ
VIAPORT AVM
PENDİK CADDE
BAĞDAT CADDESİ NO:200
PROFİLO AVM
ÖZDİLEKPARK AVM
CEVAHİR AVM
VIAPORT MARINA
BUYAKA AVM
CANPARK AVM
STARCITY OUTLET ALIŞVERİŞ MERKEZİ
TAURUS BALGAT AVM
PANORA ALIŞVERİŞ VE YAŞAM MERKEZİ
KENTPARK AVM
ANKARA OPTIMUM AVM
FORUM ETLİK AVM
ANTARES AVM
ANKAMALL AVM
ANKARA ANATOLIUM AVM
CEPA AVM
ARMADA ALIŞVERİŞ VE İŞ MERKEZİ
GORDION AVM
ACITY AVM
AGORA AVM
KİPA-BALÇOVA AVM
FORUM BORNOVA AVM
BUCA CADDE
KİPA ÇİĞLİ AVM
GAZİEMİR OPTIMUM AVM
HATAY CADDE
CARREFOUR-SA AVM
KORUPARK AVM
KENT MEYDANI AVM
ZAFER PLAZA ALIŞVERİŞ VE YAŞAM MERKEZİ
ANATOLIUM AVM
TUZPAZARI CADDE
AGORA AVM
ADANA OPTIMUM
AFIUM AVM
MEHMET AKİF ERSOY CADDESİ
MİGROS AVM
TERRACITY AVM
DEMOKRASİ BULVARI
MARKANTALYA AVM
FORUM AYDIN AVM
17 BURDA AVM
FORUM ÇAMLIK AVM
NİNOVA PARK AVM
CEYLAN KARAVİL PARK AVM
KREMPARK AVM
ESPARK AVM
SANKOPARK AVM
PRIMEMALL GAZİANTEP AVM
FORUM GAZİANTEP
PRIME MALL AVM
PIAZZA AVM
KAYSERİ PARK AVM
FORUM KAYSERİ AVM
GEBZE CENTER AVM
İZMİT OUTLET CENTER
SYMBOL AVM
KULE SİTE AVM
KENT PLAZA AVM
NOVADA AVM
MALATYAPARK ALIŞVERİŞ VE YAŞAM MERKEZİ
MAGNESİA AVM
MIDTOWN AVM
FORUM AVM
SAMSUN PIEZZA AVM
ŞANLIURFA PIAZZA AVM
FORUM TRABZON AVM
TRABZON CADDE
İSTANBUL
ATAŞEHİR
BAĞCILAR
BAKIRKÖY
BAKIRKÖY
BAYRAMPAŞA
BEŞİKTAŞ
BEŞİKTAŞ
BEYLİKDÜZÜ
CEVİZLİ-MALTEPE
ESENYURT
ESENYURT
ESENYURT
EYÜP
GAZİOSMANPAŞA
GÜNGÖREN
İÇERENKÖY
İKİTELLİ
KADIKÖY
KADIKÖY
KADIKÖY
KADIKÖY
LEVENT
MALTEPE
PENDİK-KURTKÖY
PENDİK
SELAMİÇEŞME
ŞİŞLİ
ŞİŞLİ
ŞİŞLİ
TUZLA
ÜMRANİYE
ÜMRANİYE
YENİBOSNA
ANKARA
ÇANKAYA
ÇANKAYA
ÇANKAYA
ETİLER MAH.
ETLİK
ETLİK-KEÇİÖREN
İSTİKLER
MAMAK
SÖĞÜTÖZÜ
SÖĞÜTÖZÜ
YENİMAHALLE
YENİMAHALLE
İZMİR
BALÇOVA
BALÇOVA
BORNOVA
BUCA
ÇİĞLİ
GAZİEMİR
KONAK
BURSA
NİLÜFER
EMEK
OSMANGAZİ
OSMANGAZİ
OSMANGAZİ
OSMANGAZİ
ADAPAZARI
MERKEZ
ADANA
YÜREĞİR
AFYONKARAHİSAR
MERKEZ
ANTALYA
ALANYA
KONYAALTI
MURATTAŞI
MANAVGAT
MURATPAŞA
AYDIN
MERKEZ
ÇANAKKALE
MERKEZ
DENİZLİ
MERKEZ
DİYARBAKIR
BAĞLAR
DÜZCE
MERKEZ
ESKİŞEHİR
TEPEBAŞI
GAZİANTEP
ŞEHİTKAMİL
ŞEHİTKAMİL
ŞEHİTKAMİL
HATAY
İSKENDERUN
KAHRAMANMARAŞ
MERKEZ
KAYSERİ
MELİKGAZİ
MELİKGAZİ
KOCAELİ
GEBZE
MERKEZ
BAŞİSKELE
KONYA
SELÇUKLU
SELÇUKLU
SELÇUKLU
MALATYA
MERKEZ
MANİSA
MUĞLA
BODRUM
MERSİN
YENİŞEHİR
SAMSUN
MERKEZ
ŞANLIURFA
MERKEZ
TRABZON
MERKEZ
ORTAHİSAR
0216 574 50 71
0212 602 30 01
0212 466 61 62
0212 661 00 58
0212 640 17 19
0212 353 63 24
0212 336 50 25
0212 852 08 04
0216 515 12 40
0212 699 23 50
0212 397 71 47
0212 853 17 74
0212 277 96 82
Y A K I N D A
0212 677 11 22
0216 448 01 76
0212 801 03 73
0216 339 84 49
0216 663 11 18
0216 664 16 19
0216 362 58 15
0212 344 02 32
0216 441 35 96
0216 696 11 22
0216 354 70 04
0216 355 15 19
0212 211 18 23
0212 269 25 16
0212 380 05 78
0216 504 24 53
0216 290 78 51
0216 290 40 75
0212 603 46 41
0312 210 14 27
0312 491 57 67
0312 219 95 44
0312 280 05 02
0312 578 00 50
0312 325 30 99
0312 541 13 24
0312 392 90 55
0312 219 66 00
0312 219 12 52
0312 236 70 23
0312 397 39 45
0232 278 01 41
0232 278 89 84
0232 342 00 70
0232 426 10 44
0232 386 20 35
0232 273 83 82
0232 232 86 60
0224 451 80 38
0224 241 33 26
0224 255 03 02
0224 220 17 60
0224 261 56 46
0224 225 14 54
Y A K I N D A
0322 333 31 23
0272 252 50 26
0242 519 00 48
0242 230 12 42
0242 323 69 73
0242 742 24 25
0242 240 82 28
0256 232 00 62
0286 218 19 24
0258 215 11 85
0412 290 10 30
0412 290 40 68
0380 502 05 02
0222 333 04 50
0342 336 08 24
0342 290 36 58
0342 501 11 52
0326 619 20 05
0344 235 40 22
0352 235 68 90
0352 231 55 21
0262 646 12 43
0262 335 31 70
0262 502 07 64
0332 237 12 57
0332 501 01 06
0332 502 03 95
0422 211 91 58
0236 302 23 22
0252 358 73 79
0324 331 52 29
0362 290 33 80
0414 216 26 25
0462 330 00 30
0462 322 20 21

11. Bernardo Pazarlama Sanayi ve Dış Tic. Ltd. Şti.
Gülbahar Mah. 5. Yıl Sokak Profilo Plaza D Blok Kat: 1
Mecidiyeköy İstanbul - Turkey
P: +90 212 347 48 18
F: +90 212 217 50 74
www.bernardobellini.com