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Engage your city for #GivingTuesdayCa
- 1. Engage Your City for GivingTuesday #GivingTuesdayCA #GuelphGives
- 2. #UNSELFIE
- 3. AGENDA • Last Year in Guelph • Baltimore Model • Why Guelph? • Launching #GuelphGives • What’s Next • Tips for Success • Questions?
- 4. LAST YEAR… • U of G “Giving Fair”: connected local non-profits & small businesses to celebrate Canada’s inaugural GivingTuesday on campus • Recent win: CCAE PRIX D’EXCELLENCE Silver Medal for “Best Community Outreach Initiative”
- 5. GIVING FAIR
- 6. TAKE-AWAYS • Successes : Brought Together Community Causes and Businesses, Great Response from University Community and Social Media Mentions • Challenges: Venue Issues, Awareness & Resources Key Take-Away: Strengthened the sense of community community on campus and great fit with the of Guelph mission and reputation as a caring institution, but strategic planning would be necessary for growth http://givingtuesday.ca/blog/2014/07/10/givingtuesday
- 7. BMORE AS A MODEL www.bmoregivesmore.com
- 8. WORKING TOGETHER • Create momentum by working together and brining diverse networks together • Encouraging the community to give back using their unique skills, creative thinking, and resources • Build momentum around the idea of this being a big, important, good news opportunity for Guelph • Set a challenge to help build momentum • Set a community-building precedent for philanthropy
- 9. WHY GUELPH? • Guelph Cares o 58,410 (48% of the population) volunteers (75% of U of G students volunteer) o U of G is often called the “most caring university” o Goodworking, Oak Tree Project, Guelph Wellbeing Initiative, Downtown Gives Back, Random Acts of Kindness, Elevator Project etc. • Opportunity to be Canada’s most generous city • Innovation, Leader, Philanthropic: Guelph ‘s reputation • …Why NOT?
- 10. YOUR CITY • What is unique about your city? • What change-making events are happening that you can pitch your idea at? Where do the local do-gooders gather? • Who are the key non-profit and corporate players in your community? • What will work in your city?
- 11. #GUELPHGIVES - FIRST STEPS • Begin planting the seed with community leaders • Pitched the event at “Goodworking” • Found a partner in crime (or in good-doing) • Invited community leadership to kick-off meeting • Put out an ask for support at meeting • Voila! GuelphGives was born…
- 12. OUR KICK-OFF June 24, 2014 @ University of Guelph Alumni House
- 14. FOUNDING PARTNERS & ROLES • Guelph Chamber of Commerce: Connections to many local businesses and non-profits, set Guelph Gives up project through the chamber, seen as innovators in the community. • Volunteer Centre of Guelph-Wellington: Email distribution list and connections to hundreds of local profits. • City of Guelph: Executive city leadership and highly networked individuals, suggestion for city council, insight for how to best engage community. • Downtown Guelph Business Association: Key for downtown business core and retailers. • Guelph Community Foundation, The Children’s Guelph and Wellington: Noteworthy do-gooders, involvement, potentially discuss grant announcements • United Way: Because everyone was asking about it! funder of many nonprofits in Guelph. • Corporate Partners: To have mix of representation of
- 16. GUELPH’S “GIVING DAY” MODEL • “GuelphGives” umbrella campaign • 2 Events at 2 Locations (Giving Fairs and Info Displays with Games) • Social Media and Digital Strategy #GuelphGives, @GuelphGives, www.guelphgives.ca, facebook.com/GuelphGives • Engaging not-for-profits and foundations to kick-off holiday campaigns and grant programs • Engaging businesses and retailers in creative giving participation • Community Events? TBD...
- 17. LAUNCHING #GuelphGives • Creation of GuelphGives Advisory Panel comprised of local non-profit, government and business leaders • Sub-committees (Governance, Marketing, Communications, Event Planning) • Logo • Regular meetings • Web Design • Set a Goal – 1 City. 1 Day. $1 million.
- 19. LAUNCHING GUELPHGIVES • Content/Collateral Creation (working) • Social Media & Communication Strategy (working) • Sponsorship Kit - http://www.guelphgives.ca/resources/ • Critical Path (Work-Back Plan) • Council Meeting (September 8th – View here ~9 minutes in) • Television & Media Connections (article in Guelph Mercury, Rogers “Inside Guelph” segment being filmed Sept 29th)
- 20. MENTIONS
- 21. COMING UP… • Information Session for Local Not-for-Profits • Not-for-profit communication plan • Retail Engagement Strategy • Sponsorship (ongoing) • Material Distribution • Local School Engagement • Continuously work to Build Awareness within Guelph and Canada – Eg. Local Networking Events, Service Clubs, Meetings etc. Share our story on GivingTuesday.ca site, reach out to press
- 22. TIPS FOR SUCCESS • Have the right people on board • Ask and you shall receive • Be persistent • Get creative • Delegate and allow people to have ownership • Thank your team regularly for their efforts • Keep your team motivated by sharing the successes along the way • Don’t get overwhelmed • Most importantly…have fun with it!!
- 23. Questions & Comments? (Please, don’t be shy!)
- 24. QUESTIONS? CONTACT: Brittney Dudar bdudar@uoguelph.ca @BrittneyDudar Lindsay Sytsma lsytsma@lakesidehopehouse.ca guelphgives@gmail.com @GuelphGives Facebook.com/GuelphGives
- 25. 1 city. 1 day. $1 million. Let's make Guelph Canada's most generous #GuelphGives #GivingTuesdayCA
Hinweis der Redaktion
- Britt
- Britt
- Last year we held a giving fair on campus, local nonprofits came to promote volunteer opportunities, sell small memorabilia and collect donations. Humane society, student car share, sweet temptations, bracelet of hope, women in crisis, Guelph Community Foundation, etc. We had 27 donors text to give, lots of social media buzz with #UofGgives and #GivingTuesdayCA hashtag use and communicated this msg to the university and alumni communities. Wasn’t the greatest time of year for physical event with exams, but great launching pad and we can build off of that momentum this year. Won Prix award.
- Britt GiveCorps, local tech start-up in Baltimore was behind the campaign. Organized a community advisory panel like this one, that was the key to their success. They are willing to share all resources and we can connect you with anyone in the Baltimore area if you want answers or we’re happy to liase with our contact Heather Fields & Jamie (CEO, GiveCorps) to get answers to any questions you may have.
- Brit Baltimore take-away lessons for collective philanthropy Model ourselves after Baltimore. Last year GivingTuesday in Canada was all over the Huffington Post, CTV News, Global News, MSN, Yahoo, National Post. GivingTuesday.ca will feature blog posts as we prepare, great exposure opportunity for everyone.
- Linds- Britt Stats Can data most recent 2010. Opportunity to be the leading city in philanthropy Interest in Guelph being the case study
- -reached out to our mayor, got a meeting booked with city official -met with ED of Guelph Community Foundation -met with web development agency, consensus was “cool idea, but show us who else is committed”
- -gave the background on what GivingTuesday is, what Baltimore did, why Guelph is perfect for this initiative, why we need your help and how you can be involved...so will you help? ~15-20 minutes presentation and the rest was discussion, brainstorming, how we could move forward. Then a few more meetings took place in order to loop a few more people in that came out of the June 24th meeting as suggestinos (like Guelph Chamber of Commerce)
- Saw the ED of Children’s foundation at Goodworking, inspiring talk on how she started the amazing race, thought “she’d probably get behind this!” Community Foundation possible announce some grants to help reach our goal, respected and well-known leaders in Guelph. Sleeman was in fact first corporate sponsor, hosted a meeting. Borealis restaurant at our last meeting, hosting our next one and getting on board as a participant!
- Look for the well-connected local businesses and organizations, noteworthy do-gooders, Top 40 Under 40 Lists, those are the people who will get behind GivingTuesday in your city. Ask around...who are the noteworthy, rising stars, all-around all-stars. You’ll know once you start having conversations, people will say “oh you should meet with this person”
- Linds, give examples of what people are doing so far, Hope House, restaurants, U of G.
- Governance;e.g. city of Guelph rep and Chamber of Commerce (coordinate funds coming through, set up as project, booked meetings, meeting minutes, agendas), Meetings; last Wed of every month 4:30-6pm different locations around Guelph. Sub-committees have met and provided great updates and moved things forward, web design done. Governance met and set meeting dates, minutes structure, set project up through Chamber. Event committee: contacted malls for space/details, planned game for Dec 2nd, talked about collateral and best way to communicate the plans. Goal – ambitious, people initially laughed when we were saying it, then we thought…may as well just be bold! Web design, 2 meetings with agency, modeled ourselves after Baltimore but simplified (no e-commerce piece, maybe next year!) Logo helpful in unifying the movement to move forward, credibility, motivation. Pro bono.
- Talk about functionality. Home (guelph and GT pics), About > Join (as nonprofit/business and say what you’re doing for GT, get directed to nonprofit site hopefully directly to giving page if it exists) who’s involved will showcase where you can direct your support based on your philanthropic/category of interest (just like Baltimore) and resources – so far our sponsorship kit, soon our creative, pre-created social media posts, social media toolkit, etc. Repurpose GT Canada and GivingTuesday content!
- -great local print shop with talented graphic design high school students, won Ontario design comp, doing creative for free. Great opportunity for the students.
- Non-profit communication plan, this is where the Volunteer Centre for G-W comes in with their email lists. Social media.
- If someone can’t meet offer to call them, suggest alternate dates, follow-up later, send a reminder email, have others remind on your behalf, don’t get deflated by how big the project may seem. Dream big! Don’t be afraid to ask for help (from your committee members, other people you go and meet with, ask for bro bono commitments, as fundraisers we’re used to asking so maybe that’s helped us, but you won’t know or even have the opportunity to work on your persuasive skills unless you ask!)
- Britt End of July, then mid-September?
- Britt End of July, then mid-September?