Sustainability grounds everything we do. As the world’s largest buyer of raw materials in the industry, we also want to work towards the broader benefit of the planet. We source materials in ways that preserve our environment, stimulate the development and well-being of communities and safeguard the efficient use of precious resources.

1. A perspective from Givaudan, SFS Amsterdam 2017
Natural flavours and sustainability
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2. 2
Strawberry

3. Confidential information of Givaudan
#1 flavour in yoghurt
Strawberry
Most preferred flavour of kids
3

4. Choose from the following options
What option would you prefer in your product?
Flavouring? Natural Flavouring? Natural Strawberry
Flavouring?
Crushed
strawberries?
4

5. “If all Germany’s strawberry
yoghurt used natural
strawberry flavour this would
require 49,000 football pitches
of strawberry cultivation!”
Source: Givaudan
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6. Choose from the following options
What option would you prefer in your product?
Flavouring? Natural Flavouring? Natural Strawberry
Flavouring?
Crushed
strawberries?
Still the same choice?
6

7. As Naturalness is one of the
most important demand
drivers for consumers how can
we give them products they
trust from recognised natural
sources sustainably?
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Source: Euromonitor

8. 8
For consumers, natural means
‘as intended by nature’
• Natural is associated with
healthy, fresh and organic
• The less processed or
complex the product, the
more natural it is
Decoding natural
• Market fresh
• Traditional process
• Fruits and vegetables
• Mother earth
• Bio/Eco labels
• Provided by animals
• Homemade dishes
Spontaneous associations
with natural:

9. 9
Perceptions are mainly linked to composition and formulation
1. Composition (81%)
• Presence of natural components
• It contains pieces of fruits/vegetables
2. Formulation (50%)
• It contains no artificial flavouring
• It contains no colouring
3. Preservation (35%)
• No preservatives
• Recently harvested ingredients
4. Cultivation (28%)
• It has no or limited usage of pesticides
• Organic
5. Transportation (7%)
• Ingredients from local producer
• Produced in my country / region
7%
28%
81%
50%
35%

10. Vanilla
10

11. "Vanilla shortage could lead to ice-cream price rise,
makers warn"
The Guardian
"Vanilla prices soar on global shortage: here are the
other nine most expensive spices in the world"
The Telegraph
"Vanille-Preise schnellen in die Höhe"
Die Welt
"Rohstoff Vanille - So teuer wie delikat"
Neue Zürcher Zeitung
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Increasing media coverage on the issue

12. Givaudan Naturals
Rich history…
deep presence
Natural
Givaudan is also the
largest global purchaser
of Natural Vanillin
History
Givaudan has been an active
partner in vanilla
Presence
Today, Givaudan is one of
the largest buyers of
vanilla beans in the world
and certified organic vanilla
buyer globally
100
years
TasteEssentials® Vanilla

13. TasteEssentials® Vanilla natural options
Givaudan’s approach to solving the challenge
Customized extracts
liquid, powder, concentrates
Origin specific vanilla
Bourbon/Madagascar, Tahitian
Clean label solutions
Organic, Fair Trade
Natural extenders
Extract, Vanillin
Natural vanilla flavours
Kosher, Halal, GMO-free, Organic
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Going beyond
beans…
a full vanilla
portfolio

14. Agricultural
Practices
Food
Security
Education Hygiene &
Health
Alternative
Revenues
• Beekeeping
• Animal breeding
• Vanilla
harvesting and
curing practices
• Improved rice
farming practices
(SRI)
• Construction
& renovation
of schools
• School material
developed and
supplied
• Construction
of lavatories in
several villages
• Construction of
health centres
and water wells
TasteEssentials® Vanilla
An example of our “Communities at Source” programme
Current Madagascar Program Pillars
32 villages
organic farmers
and their families
children3,000 4,000
2016 Scope
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15. Sustainable innovation
through natural processes
Creating natural flavours that are developed with a
deep understanding of natural ingredients, their
environment and how to use them sustainably
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16. 16
Natural processes
Ingredients from plants
Certain plants contain ingredients that can be used as natural flavour
Natural conversions
Precursor ingredients can be converted into desirable flavour ingredients
by mimicking the tools that nature has developed for itself
Fermentation
Micro-organisms convert raw materials into desirable natural flavour
ingredients
Kitchen processes
Looking at what cooks do at home and restaurants, combined with
scientific insights
Isolation methods
Using new technologies to fractionate extracts from natural sources

17. Ingredients from plants
Vanilla extract
Natural conversions
Roasted coffee
Fermentation
Soy sauce
An extract from the
traditionally fermented pods
of the vanilla orchid
Roasting green coffee
beans generates the coffee
aroma through a complex
set of natural conversions
A condiment made from
the fermented paste of
boiled soybeans,
roasted grain, brine and
food-grade molds of
the Aspergillus family
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Examples of natural processes
The science behind traditional knowledge

18. New fields
of naturals research
Pioneering new ways to bring you more
from nature in the future
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19. 19
Innovation areas
Approaches
New agricultural materialsSide-stream valuation
Extension technologies
$
New agricultural processes
Using natural waste materials to
create high added value and
sustainable flavour ingredients
Finding new alternative natural
sources to develop current and new
flavour ingredients
Extending current natural materials
with new natural components and
processes
Strategic partnership with
ingredient and process suppliers to
increase supply efficiency and
ensure sustainable solutions

20. Working together to
bring you the best
solutions from nature
Givaudan
- your natural partner
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21. Confidential business and proprietary information of Givaudan, may not be copied or distributed to anyone without the express written permission of GivaudanConfidential business and proprietary information of Givaudan, may not be copied or distributed to anyone without the express written permission of GivaudanConfidential business and proprietary information of Givaudan, may not be copied or distributed to anyone without the express written permission of GivaudanConfidential business and proprietary information of Givaudan, may not be copied or distributed to anyone without the express written permission of GivaudanConfidential business and proprietary information of Givaudan, may not be copied or distributed to anyone without the express written permission of Givaudan
Thank you
Sustainable Foods Summit, Amsterdam, June 2017