Mobile Solution for Smart Shopping

1. Promobay App
Mobile Couponing and Social
Commerce: The Dawn of a New Era
Mobile solutions for smart shopping

2. Market trend
Worldwide, 17 billions digital vouchers
used in 2015 and predictions to be
35 billions in 2017.
In US market more than two companies
out of five, will promote themselves
through digital coupons in 2017.
Discount vouchers are the main driver in
US, when deciding where to shop.
Mobile is predicted to be the main tool to
be used to redeem digital vouchers.
Sources: Emarketer Research, Politecnico of Milan, Juniper Research
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3. The problem
ommon promotions are static.
he have to be planned and
printed in advance, uploaded in various
or websites in advance, and inall
the cannot be changed in progress.
Whether we consider digital or printable
vouchers, merchants can trac how
man o them have been distributed
and used, but never WHO has used
them.
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4. retailer
consumer
Our solution
A dynamic approach
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romoba allows merchants to create
dedicated promotions, automaticall
associated to a ar code b means
o internal technolog .
ver ar code is redeemed,
trac ed and inall mar ed as used b
means o merchant user
ac uisition.
Merchants can interact with romoba
users via smartphone till the ver last
moment.

5. 4
Merchant has a standard lecturer tool.
Merchant obtains data on promotions.
Merhcant does obtain an data
on consumers.
O wa o consumers trac ing
actions.
Promobay system
Merchant has our tool .
Merchant otbains data on promotions.
Merchant I data on consumers.
omplete trac ing method on
consumers.

6. promotion and uploads it in the system.
2. Promotion is sent via our app, and a unique
code is generated on user’s smartphone.
3. User takes advantage of the promotion in the
store, and merchant redeems it.
4. Promotion usage is tracked, marked as used,
and a fee is charged to the store!
5. User receives a cash back and loyalty points.
A unique disruptive
mobile solution!
1. Merchant or dept.store manager decides the
System
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7. • Great visibility, no commissions, no fix fees
only PPP (pay per purchase) costs.
• The whole process is entirely digital, possible
promo-changes, geolocalize triggering, direct
interaction with users’ smartphones.
• an trac used the promo and ma e urther
call actions to the user.
• an interact with consumer in a d namic wa ,
even on last minute call e.g. remind before expiring
date, delete when out of stock, etc.
USP: Advantage for
merchants

8. To be entitled to get discounts on EVERY
purchase in a vast array of shops;
To stop planning and paying in advance;
To have a fully mobile solution within
their own smartphones
To decide where to shop, at the very last
moment, even when outside;
To socialize with other shoppers, invite people
and share the deal;
In progress: cashback system.
Promobay offers a real value, worths real
money!
promobay video
Click here to watch the video teaser
UVP: Why should people
download the App
go to the website: www.promobay.it

9. B2B
Only in Italy, there are more than
780,000 merchants and 5 ,000 department
stores. They represent a potential market
value of 700 million Euros for us.
B2C
In Italy, more than 20 millions potential
users that provide a market value close to
one billion Euros.
he model is ver eas to be scaled at
international level or a potential
mar et si e o 20 billions euros worldwide.
B2C
National and
International
B2B
Market size and value

10. Revenues’ model
PPP (Pay per purchse). We will collect a fee (variable
depending on ) any time a digital voucher is
redeemed inside a shop/dept. store.
Free of charge Basic APP for both B2C and B2B. Upgraded
premium version will be available for consumers, and
upgraded professional subscriptions will be proposed to
merchants.
More features, for both consumers and B2B with enhanced
UX and services available.
REVE UE RO OTHER ERV CE
Other sources of revenues might be put in place, such as
booking fees, advertising banners, potential mobile
commerce, and more to come.

11. Gianluca Torricelli
Co-Founder, degree in Economics,
ex-perience in both italian and
foreign multinational companies,
analytical skills and strong specialist
in marketing, mobile commerce and
couponing.
https://it.linkedin.com/in/gianlucatorricelli
Giuseppe Tesolin
Co-Founder, degree in
Engineering, ex-perience in both
italian and foreign mul-tinational
companies, analytical skills, strong
background in project manage-
ment and operations.
https://it.linkedin.com/in/giuseppe-tesolin-aba9431b
Team

12. 1
1. Market Analysis
2. Project Design and Modelling, Trademarks
and Patent registration
3. Website development for consumers
4. APP IOS and Android
5. App for merchants to redeem vouchers
6. Gamifications with social networks
7. QR-codes acquisition and Coupon’s Dissociation
technology
8. Social Engagement Test: invitations, push
notifications, reviews.
9. B2B acquisitions
10. Production and public version’s release (current
step)
11. Fund raising: BA + VC
12. Premium and Professional releases on the market
13. Sales network development, national marketing
campaigns
14. Go international