1. Hotels and OTA’s – a + and - relationship
By Giulia C.

2. I Online Travel Agencies
 OTA’s are increasely thanks to online users every day
 not very present for the Luxury segments
 OTA's are in business to make money
 their decision is generally based upon how much each will
benefit from the partnership
 even the very best of hotel websites cannot compete
with OTA sites
 ready to book
 provide an excellent and extensive portfolio
 lower distribution costs

3. + of OTA’s
 quick and easy comparison of not just fares but
schedules on many different airlines at a glance
 flexible date searches
 packages : You can get the best cheap deals by selecting
the online travel agencies and can even get the
discounted vacations o certain destinations
 experts in providing the suggestions related to
destination spots

4. 
- of OTA’s
not reliable and it becomes impossible to find the travel
agency which is most reliable
 sometimes booking of the tickets by the staff members
is done without care and problem arise when you are
about to leave
 sometimes the hidden charges/hotels loose control
 the arrangements not satisfactory and you complain a lot
to the authority but no improvements are made in the
direction
 Limited validity and options sometimes

5. I I Social Media -
Facebook
 distribution cost are lower
 word of mouth very powerful – reviews and comments
dropped by guests
 fast and quick reservations and updated information
 increase image, polularity and revenue
 tools to manage online reputation

6. I I I Articles & research
 http://www.crillon.com/#thumbnails/home
 http://www.expedia.fr/Hotel-Search
 http://www.hotelmarketingcoach.com/Growing%20Tensio
n%20Between%20Hoteliers%20&%20OTA's.htm
OTA’s
+ Expedia+
+Priceline+
+Booking+
+Orbitz+
Etc.

7. IV Example
 Hotel de Crillon – Paris *****
500€/night
 trip aviser comments + & -’s
 multiple intermediares
 commission paid
 facebook & tweeten link
 attractive website video+photos

10. V Reflections
 OTA has a lower price , the website more advantage
offers and deals
 Is Google about to become the next big OTA?
 I’m not inferring that the OTA’s will disappear
overnight, they likely won’t disappear at all, but they
should definitely be paying attention to Google’s
advances in the marketplace. Hotels staff should
also be aware of the opportunities available to them,
they can maximise benefits from the changes and
also become more proactive about managing their
Google Maps profiles
 Hotels will get more creative and break rate parity
where and when needed for their own good