Digital Marketing Project.

2. 1. Understanding of the Business & Potential Market
Identification
2. Customer Behavior Research Analysis
3. Keyword Research & Analysis Report with Keyword
Competition & Monthly Searches
4. Website Analysis Report with Competitor Analysis
5. Google Ads Campaign Set Up & Bidding Strategy
6. Email Marketing Campaign Strategy for Promotion
7. Social Media Marketing Promotion Strategy
8. Mobile Marketing
CONTENT

11. Survey questionnaire for customers

13. Keyword Research Tools
Offline Tools
Brain Storming
Word Of Mouth Marketing
Leaflet And Brochure Checkout
Hoarding Checkout
Online Tools
Google Ad words Keyword
Planner
Google Auto Complete Tool
Google Auto Suggest Tool
Google Research Online Tool
Latent Semantic Index - LSI

14. Keyword Monthly
Search
Competition Match Type Page Mapping
Buy Classmate Notebook 38,10,000 Medium Exact match
https://www.classmateshop.com
/
Classmate Notebooks
89,60,000
High Phrase match https://www.classmateshop.com
/
Design Your Own Classmates
Notebook
42,30,000 Medium Broad Match https://www.classmateshop.com
/classmate-designer-notebooks
Classmate Notebook Cover Design 60,00,000 High Phrase match shttps://www.classmateshop.co
m/classmate-designer-
notebooks
elect-pages
Classmate Customize Your Own
Notebook
11,20,000 Medium Phrase match https://www.classmateshop.com
/classmate-customised-
notebooks/select-pages
Classmate Customised Notebooks
Price
14,80,000 Medium Broad Match https://www.classmateshop.com/cla
ssmate-customised-
notebooks/select-pages
Classmate Stationery Products Online 75,20,00 High Phrase match https://www.classmateshop.com/cla
ssmate-school-and-office-stationery-
products
Classmate School And Office
Stationery Products
26,90,000 Medium Phrase match https://www.classmateshop.com/cla
ssmate-school-and-office-stationery-
products
Feeback at Classmate 1,59,00,000 High Phrase match https://www.classmateshop.com/bu
siness-inquiry

15. Google Page Speed Insight Tool
Gtmetrix
Pingdom Speed Tool
Webpage Test
Small Sco Tool
WOO rank
Site Analyzer Tool
Site Checkup
SEMrush
SEOptimer
Site checker
Website Grader
SEO Quake

17. Points Classmate KoKuyo
Camlin
Faber Castell
LOGO
HEADLING
FOOTER
BANNER IMAGE
SITEMAP
CONTENT
Website And Competitor Analysis

20. Site Link Extension
Location Extension
Affiliate Extension
Call Extension
Message Extension
App Extension
Structured Snippet Extension
Price Extension
Call Out Extension
Promotion Extension
Manual Ad Extension
Automated Call Extension
Automated Message Extension
Dynamic Site link Extension
Dynamic Structured Snippet
Extension
Automated Location Extension
Seller Callout Extensions
Dynamic Callout Extension
Automated Ad Extension
Ad Extensions

21. Type Of Google Ads Bidding Strategies
Target Cost Per Acquisition (CPC)
Target Return On Ads Spends (ROAS)
Maximize Conversions
Enhanced Cost Per Click (ECPE)
Maximize Clicks
Manual CPC Bidding
TSPL Target Search Page Location
Cost Per Thousand Impressions (CPM)
Cost Per Thousand Viewable Impression
Cost Per View Bidding (CPV)

22. Buy Classmate Notebook | Classmate Customized Notebook
www.Classmateshop.com
Design your own Classmate Notebook is fun and easy. Order your very own customized
Notebook
. BUY NOW . FREE SHIPPING . HURRY UP . OFF ON CUSTOMISED NOTEBOOK
Upper Wood St, Elgin, Kolkata, West Bengal 700016
Classmate Invento Geometry Box | Avengers invento Geometry Box | Buy Geometry
Box
www.Classmateshop.com
Classmate Invento Geometry Box Multicolor 2 in 1 Geometry and Pencil Box Set
.BUY NOW .FREE SHIPPING .LIMITED .FREE AVENGE GOODIES INSIDE
INVENTO GEOMETRY BOX
AVENGE ENDGAME
AVENGERS
LIMITED EDITION
Download App
Ad Copy’

29. Sun Mon Tue Wed Thu Fri Sat
Caption
&
Hashtag
If You believe
in yourself
anything is
possible
(video
content)
#believeinyo
urself
#dreambig
Colour is a
Power Which
Directly
Influences
the Soul
#haveacolour
fulweek
#Happymon
day
Want to shop
the best
Stationary For
Your Everyday
Use? Shop
With Amazon
#Beststationar
y
#Everydayues
#Classmate
Classmate
Whiz Quiz
Contest Win
Exciting Prizes
#Classmate
#Itstimetosho
wyourtalent
#ContestAlert
Did You
Know?
(Per Week)
It”s Time To
Vote For Your
Favourite
Designer
Notebook
User Option
On Designer
Notebook
#Votingpoll
#Chooseyourf
avourite
Classmate
Launch
Avenger
Poster Series!
#HurryUp
#BuyNow
#PosterSeriess
Visual
.
Platform

33. I Express My Sincere Thank And Gratitude To The
Center Director Mr. A.D Singh And I Would Also
Thank My Faculty Ms. Parijat Dhar For Her
Constant Support And Guidance.

34. Gitika Singh
Batch- MWF 1-3
Rose marry Lane, Howrah
satyadeogitikasingh@gmail.com
7003252251
Thank You