The Day After (The 2016 Election)
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A look at the rules 2016 presidential election, and what communication professionals can learn from them.
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The Day After (The 2016 Election)
- 1. The Day After (the 2016 Election) Giovanni Rodriguez | The Silicon Valley Story Lab SF State November 9, 2016 The Silicon Valley Story Lab
- 2. Why I’m here @giorodriguez The Silicon Valley Story Lab I advise organizations on cross-cultural communication strategies, and I had a role in the 2012 election. During the 2016 election, I participated mostly as a “student” of the campaigns.
- 3. Agenda for today @giorodriguez The Silicon Valley Story Lab
- 4. Agenda for today #wtf @giorodriguez The Silicon Valley Story Lab
- 5. Agenda for today #wth @giorodriguez The Silicon Valley Story Lab
- 6. Agenda for today #wth (well, that happened!) @giorodriguez The Silicon Valley Story Lab
- 7. Agenda for today What can we learn from this election that will help us both as professionals and human beings? @giorodriguez The Silicon Valley Story Lab
- 8. The Silicon Valley Story Lab things that changed @giorodriguez
- 9. The Silicon Valley Story Lab@giorodriguez i. Content It used to be about paid and earned media. This election was more about earned and owned media.
- 10. The Silicon Valley Story Lab@giorodriguez i. Content It used to be about paid and earned media. This election was more about earned and owned media. We’ve entered the age of “big content.”
- 11. The Silicon Valley Story Lab@giorodriguez i. Content It used to be about paid and earned media. This election was more about earned and owned media. We’ve entered the age of big content.
- 12. The Silicon Valley Story Lab@giorodriguez i. Content It used to be about paid and earned media. This election was more about earned and owned media. We’ve entered the age of big content.
- 13. The Silicon Valley Story Lab@giorodriguez i. Content It used to be about paid and earned media. This election was more about earned and owned media. We’ve entered the age of big content.
- 14. The Silicon Valley Story Lab@giorodriguez ii. Data Big content today trumps big data, despite our obsession/addiction to the latter. But not everyone got the story wrong.
- 15. @giorodriguez The Silicon Valley Story Lab Nate Silver 71.4%
- 16. @giorodriguez The Silicon Valley Story Lab Nate Silver 71.4% Nate Cohn 85%
- 17. @giorodriguez The Silicon Valley Story Lab Nate Silver 71.4% Nate Cohn 85% Sam Wang 99.9%
- 18. @giorodriguez The Silicon Valley Story Lab 100% wrong
- 19. @giorodriguez The Silicon Valley Story Lab
- 20. The Silicon Valley Story Lab@giorodriguez iii. Groundgame Big data can help with the groundgame -- i.e., getting out the vote -- but the parties have caught up with one another … with a partner strategy.
- 21. The Silicon Valley Story Lab@giorodriguez iii. Groundgame Big data can help with the groundgame -- i.e., getting out the vote -- but the parties have caught up with one another. 2012: Obama’s Cave The Silicon Valley Story Lab@giorodriguez
- 22. The Silicon Valley Story Lab@giorodriguez iii. Groundgame Big data can help with the groundgame -- i.e., getting out the vote -- but the parties have caught up with one another. 2012: Romney’s ORCA The Silicon Valley Story Lab@giorodriguez
- 23. The Silicon Valley Story Lab@giorodriguez iii. Groundgame Big data can help with the groundgame -- i.e., getting out the vote -- but the parties have caught up with one another. 2012: Romney’s ORCA 2016: RNC lends a hand The Silicon Valley Story Lab
- 24. The Silicon Valley Story Lab@giorodriguez iv. Demographics The long-term challenge for America is inclusion (gender, race, ethnicity, creed, age). But with the wane of the labor movement, a key constituency of the Democratic Party may have been left behind.
- 25. @giorodriguez The Silicon Valley Story Lab
- 26. The Silicon Valley Story Lab@giorodriguez iv. Demographics The long-term trend may be toward inclusion. But with the wane of the labor movement, a key constituency of the Democratic Party may have been left behind. Ask: where do people live? The Silicon Valley Story Lab@giorodriguez
- 27. The Silicon Valley Story Lab@giorodriguez iv. Demographics The long-term trend may be toward inclusion. But with the wane of the labor movement, a key constituency of the Democratic Party may have been left behind. Ask: where do people live? The Silicon Valley Story Lab
- 28. The Silicon Valley Story Lab@giorodriguez iv. Demographics The long-term trend may be toward inclusion. But with the wane of the labor movement, a key constituency of the Democratic Party may have been left behind. Ask: where do people live? The Silicon Valley Story Lab@giorodriguez The Silicon Valley Story Lab The other “forgottens”?
- 29. The Silicon Valley Story Lab@giorodriguez v. The early vote More people than ever voted early in the election. How did this play in the age of big content?
- 30. The Silicon Valley Story Lab@giorodriguez v. The early vote The long-term trend may be toward inclusion. But with the wane of the labor movement, a key constituency of the Democratic Party may have been left behind. The Silicon Valley Story LabThe Silicon Valley Story LabThe Silicon Valley Story Lab@giorodriguez
- 31. The Silicon Valley Story Lab@giorodriguez v. The early vote The long-term trend may be toward inclusion. But with the wane of the labor movement, a key constituency of the Democratic Party may have been left behind. The Silicon Valley Story LabThe Silicon Valley Story Lab@giorodriguez
- 32. The Silicon Valley Story Lab@giorodriguez v. The early vote The long-term trend may be toward inclusion. But with the wane of the labor movement, a key constituency of the Democratic Party may have been left behind. The Silicon Valley Story Lab@giorodriguez
- 33. The Silicon Valley Story Lab@giorodriguez closing thoughts
- 34. The Silicon Valley Story Lab@giorodriguez One The need for Americans to go beyond the reconciliation of gender, race, ethnicity, creed, and age. The next reconciliation is around class.
- 35. The Silicon Valley Story Lab@giorodriguez Two The need to develop a common story. That, in fact may be most uncommon: unique, exemplary, exceptional at a time when class division is a global challenge.
- 36. The Silicon Valley Story Lab@giorodriguez Three The need for communications professionals to examine not just the efficacy of their tools, but their ethical application as well.
- 37. The Day After (the 2016 Election) Giovanni Rodriguez | The Silicon Valley Story Lab SF State November 9, 2016 The Silicon Valley Story Lab