My fireside chat with Jose Huitron on how the central coast of California might reimagine itself in the coming years.

1. A New Narrative for Santa Maria
Giovanni Rodriguez, The Silicon Valley Story Lab
SBBCollege
June 7, 2016
The Silicon Valley Story Lab

2. How I got here
From:
Helping organizations reimagine themselves through shared narratives -- blueprints for collective action --
to more effectively compete in the new global economy.
@giorodriguez The Silicon Valley Story Lab

3. How I got here
From:
Helping organizations reimagine themselves through shared narratives -- blueprints for collective action --
to more effectively compete in the new global economy.
To:
Helping regions reimagine themselves through shared narratives -- blueprints for collective action -- to
more effectively compete in the new global economy.
@giorodriguez The Silicon Valley Story Lab

4. Challenges
Recent demographic trends: for the first time in history, there are more people living in cities -- broadly
defined -- than not.
Cities are facing other challenges. There’s a widening gap between haves and have nots.
The hub hypothesis: every city wants to be a tech/creative economy hub. But can they? What are the
patterns that are emerging? How can these patterns help cities like Santa Maria think about their future?
@giorodriguez The Silicon Valley Story Lab

5. Challenges
Recent demographic trends: for the first time in history, there are more people living in cities -- broadly
defined -- than not.
Cities are facing other challenges. There’s a widening gap between haves and have nots.
The hub hypothesis: every city wants to be a tech/creative economy hub. But can they? What are the
patterns that are emerging? How can these patterns help cities like Santa Maria think about their future?
@giorodriguez The Silicon Valley Story Lab

6. Challenges
Recent demographic trends: for the first time in history, there are more people living in cities -- broadly
defined -- than not.
Cities are facing other challenges. There’s a widening gap between haves and have nots.
The hub hypothesis: every city wants to be a tech/creative economy hub. But can they? What are the
patterns that are emerging? How can these patterns help cities like Santa Maria think about their future?
@giorodriguez The Silicon Valley Story Lab

7. Strategy
Travel the world to gather evidence of what’s working and what’s not.
Share what we are learning in our research and travels.
Work closely with regional leaders to help them reimagine themselves in the best possible way using a
proven model for “collaborative design.
@giorodriguez The Silicon Valley Story Lab

8. Strategy
Travel the world to gather evidence of what’s working and what’s not.
Share what we are learning in our research and travels.
Work closely with regional leaders to help them reimagine themselves in the best possible way using a
proven model for “collaborative design.
@giorodriguez The Silicon Valley Story Lab

9. Strategy
Travel the world to gather evidence of what’s working and what’s not.
Share what we are learning in our research and travels.
Work closely with regional leaders to help them reimagine themselves in the best possible way using a
proven model for “collaborative design.”
@giorodriguez The Silicon Valley Story Lab

10. Three Lenses
@giorodriguez The Silicon Valley Story Lab

11. Three Lenses
@giorodriguez The Silicon Valley Story Lab

12. Three Lenses
@giorodriguez The Silicon Valley Story Lab

13. Our view
It can be about nurturing the creative economy.
@giorodriguez The Silicon Valley Story Lab

14. Our view
It can be about nurturing the creative economy.
It can be about nurturing an opportunity zone.
@giorodriguez The Silicon Valley Story Lab

15. Our view
It can be about nurturing the creative economy.
It can be about nurturing an opportunity zone.
It can be done “by design” (intentionally, iteratively, and collaboratively).
@giorodriguez The Silicon Valley Story Lab

16. @giorodriguez The Silicon Valley Story Lab
The big picture

17. @giorodriguez The Silicon Valley Story Lab

18. Western Tech Foyer?
@giorodriguez The Silicon Valley Story Lab

19. Western Tech Foyer?
#WTF
@giorodriguez The Silicon Valley Story Lab

20. Western Tech Corridor
#WTC
@giorodriguez The Silicon Valley Story Lab

21. The Silicon Valley Story Lab@giorodriguez
ASSETS THAT MATTER (A DIAGNOSTIC)

22. @giorodriguez The Silicon Valley Story Lab
Access to markets that
can grow or be disrupted.
1

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24. @giorodriguez The Silicon Valley Story Lab
“The world’s biggest problems are
the world’s biggest markets.”
Peter Diamandis, Singularity University
The Silicon Valley Story Lab@giorodriguez

25. @giorodriguez The Silicon Valley Story LabThe Silicon Valley Story Lab@giorodriguez

26. @giorodriguez The Silicon Valley Story LabThe Silicon Valley Story Lab@giorodriguez

27. @giorodriguez The Silicon Valley Story Lab
Access to -- and demand
from -- other regions.
2

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People who are trained
for the new opportunities
3

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Research institutions that
can spawn and reward great IP
4

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4
The Silicon Valley Story Lab@giorodriguez

33. @giorodriguez The Silicon Valley Story Lab
Start-up zones and
shared workspace
5

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Start-up zones and
shared workspace
5
The Silicon Valley Story Lab@giorodriguez The Silicon Valley Story Lab@giorodriguez
Santa Maria Business
Development Center
(formerly MIYB)

35. @giorodriguez The Silicon Valley Story Lab
Abundant and
affordable housing
6

36. Abundant and
affordable housing
6
@giorodriguez The Silicon Valley Story Lab

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Other creature comforts
7

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7
The Silicon Valley Story Lab@giorodriguez

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Access to early stage capital.
8

40. @giorodriguez
Access to early stage capital.
8
The Silicon Valley Story Lab@giorodriguez

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A culture that embraces risk.
9

42. @giorodriguez
A culture that embraces risk.
9
The Silicon Valley Story Lab@giorodriguez

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A culture that embraces risk.
9
The Silicon Valley Story Lab@giorodriguez

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Civic and commercial
alignment on vision and brand.
10

45. @giorodriguez The Silicon Valley Story LabThe Silicon Valley Story Lab@giorodriguez

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A new design for Santa Maria?

47. @giorodriguez The Silicon Valley Story Lab
Back to the big picture

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50. @giorodriguez The Silicon Valley Story Lab
Who needs and wants
to be part of this effort?

51. @giorodriguez The Silicon Valley Story Lab
Q&A

52. @giorodriguez The Silicon Valley Story Lab
Thank you

53. A New Narrative for Santa Maria
Giovanni Rodriguez, The Silicon Valley Story Lab
SBBCollege
June 7, 2016
The Silicon Valley Story Lab