A brief description of Yndica

1. YNDICA LIMITED
Company No. 09384500
www.yndica.com

2. There is no clear path for small businesses and
startups to launch and sell their products…
How can new products stand
out from the crowd?

3. Online
Retail
Physical
Presence
Small companies
and startups
selling
great products
Yndica is the world’s first truly
Omni Channel Retailer

5. (100k people every day)

6. If video doesn’t play: https://vimeo.com/152170230

7. Distribution Market Differentiation
Locations with high footfall:
• Train & Tube Stations
• Shopping Malls
• Airports
Launch Programme:
• Seen by over 2.8m unique
customers per month
• 4 key London locations
• Curated Products Selection
• Well researched
• High-quality
• Trendy
• Location Specific
Totally new and unique
distribution model
Great products result in
more customers

8. Marketing Strategy
Our initial four Pods are seen everyday by half a million people…
We think that’s pretty good!
• Top quality prime shopping centers
• Footfall data of more than 100k people every day
• Shopping crowd = Potential customers

9. Where We Are
Display Pods
• Fully Engineered
• 100% stand-alone
• Prototype ready by end-January
Native & Web App
• First simulation of browsing
• Image Recognition Software fully working with the app
• Tags engineered to be 100% accurate
• Recognition takes 0.14 of a second
• We’ve created our own tags
Opportunity
• Supported by UK Business Growth Service
• Great Advisory Board
• SEIS approved

10. Competition
Yndica is a prime example of Blue Ocean Strategy
However, our main indirect competitors are:
Competing on:
• Benefits of platform
for startups
They win on:
• Amazon Fulfillment
platform
• International
marketplace
We win on:
• Local businesses
• Fashion & Home
products
• Advertisement
Competing on:
• Best Omni Channel
Retailer
They win on:
• Number of locations
• Logistics platform
We win on:
• Quality products
• Curated Selections
• Design Appeal
• Advertisement
Competing on:
• Retail platform for
niche products
They win on:
• Already Established
• Growing Platform
We win on:
• 15% instead of 25% of
profit
• Advertisement
• Physical Presence (not
just a website)

11. The Team
Shant Kajian
COO
Giovanni Roberto Franzan
Founder & CEO
Zoe Dillingham
Product Sourcer
As the Founder and CEO he is able
to deal with a high amount of
pressure, working on average 100
hours a week with 100% dedication,
attending meetings, making
important phone calls and taking
critical strategy decisions with the
start-up team and external advisors
on a day-to-day basis.
Able to invent radically new
business models and ideas and put
them to fruition
.
.
Creative with ample experience
working in visual communication
and product development, from
design and UX to product and
marketing.
A motivated quick learner - as
shown by her promotion to Creative
Producer managing a full team, a
little over a year from joining as a
junior creative.
.
Currently Project Quality Manager
at KONE Corp.
(Forbes' list of the World's Top 50
Most Innovative Companies)
Motivated and energetic
professional with an
engineering/management
background, a passion to solve
problems and to exceed
expectations. Experience in
production planning and business
analysis.
.

12. Seeking Investment of £150,000 (under SEIS)
Display Pods: £20,000
• Production of four display Pods
Native & Web App: £50,000
• Creating Web and iOS app
• Creation of our own API
Rent: £30,000
• 4 key locations with high footfall
Marketing: £30,000
• Social Media
• Local press: Metro / Standard
• Public Transport (Tube, Buses)
Working Capital: £20,000
• Transport
• Insurance, Patents
• Support staff
• Yndica takes £250 per
product per month from
businesses to display their
products
• Yndica charges 15%
commission on retail
• £20,000 self invested

13. Financial Projections
Key Metrics
• Average Revenue Per Pod
• Number of scans per Pod per month
• Revenue in Total
• Number of Downloads of our Native Apps
• Mechanism for growth:
Expanding our network of locations around London and exporting Yndica
Internationally by year 3
To Date Year 1 Year 2 Year 3
(56 weeks)
Revenue
(£’000)
200 700 2000
Expenses
(£’000)
19 200 500 800
Profit/Loss 19 40 200 1200
Start-up Break-Even
Seed Series A

14. Email g.roberto@yndica.com
www.yndica.com
SUMMARY
• A company that will revolutionise the world of shopping and advertising.
• Our Pods are Patented, our Design is Unique
• Future Plans: Expand Yndica to the US by Year 3
• Seeking £150k investment under SEIS
• Financial goal: Achieve profitability by Year 2