2. presents
the
GAGAPALOOZA TOUR 11
starring 3, 20
pri l1
A
a Monster Management production

4. Biography
Sold over 15 million albums
Fast Company’s Most Creative
Person in Business 2010
Time Magazine’s Most Influential
Person of the Year 2009
Writes her own music, plays piano
Overall artist: Combines theater,
dance, fashion, visual art and
performance art
This generation’s Pop Icon

5. 3D Performance Film
3D performance films on the rise
Jon Chu, directing
Pace Fusion system

7. Venue
Capacity for ~15,500 Large target audience
Lady Gaga has performed Great for tourism
there in the past
Great public relations
Miami is an international opportunity
hub

8. Merchandise
Retail prices ranging
from $10 to $130
No COGS
15% profit per sale

10. Production Schedule
April 12 12:00 pm Lunch
7:00 am Stage Package Arrives 1:00 pm Scissor Sisters Sound Check
7:30 am Inspection & Inventory 2:00 pm Show Preparation
9:00 am Stage Assembly Begins 5:30 pm Dress Rehearsal
7:00 pm Progress Inspection 7:00 pm Doors Open
April 13 7:45 pm Call to Stage
8:00 am Safety Inspection 8:00 pm Show Start
10:00 am Sound Check 11:30 pm Stage Disassembly

12. Lady Gaga’s Schedule
April 13 4:00 pm Polaroid “Paparazzi” Event
6:15 am Depart for Radio Station 5:00 pm Dress Rehearsal Preparation
7:00 am Y100 Morning Show Virgin Mobile “On the Dance Floor”
5:30 pm
8:00 am Depart for Arena Private Concert
8:30 am Break 6:30 pm Dinner & Break
10:00 am Sound Check 9:25 pm Call to Stage
11:00 am Channel 7 “Deco Drive” Segment 9:30 pm Performance
12:00 pm Lunch 11:00 pm Break
1:00 pm Phone Interview with Ryan Seacrest April 14
2:00 pm Break 12:15 am Depart for Fontainebleau
3:00 pm Press Junket 2:00 am Depart for Hotel

13. Lady Gaga’s Rider
Furniture setting
Food & beverages
Similar set up for dancers
Security

14. Risk Assessment
Risk Consequences Avoidance Mitigation Acceptance Transference
Lady Gaga No show, late show, loss of Proper breaks, plenty of Seek medical attention Cancellation,
money Contractual
Impact - High fluids, reasonable Trigger Alarm - Medical postponement or
gets sick scheduling diagnosis/evaluation Agreement
Occurrence - Low reschedule show
Lose of money, loss of Strong marketing, Lower prices, ticket
Low Ticket sponsorships promotion; ticket sale giveaways
Close off certain sections
Contractual
Impact - High of the venue, reschedule/
projections a month Trigger Alarm - If sales Agreement
Sales Occurrence - Low before the show not met a month before
cancel event
Transportation Postpones schedule; Gaga Provide GPS; schedule Rearrange schedule Schedule is
misses an event/meeting Contractual
Impact - Low extra time, Trigger Alarm - Handler rearranged
issues accommodate for traffic notifies management Agreement
Occurrence - Medium accordingly
Safety hazards, possible Exercise evacuation Redirect crowd and
Mobs/ injury/death
City of Miami police on
routes/security
Impact - High duty, ample security on
Trigger Alarm - Venue
postpone Insurance
Overcrowding Occurrence - Medium premises
boundaries broken performance
Extreme chaos, cancellation/ Proper electrical Redirect crowd; exercise
Power postponement/reschedule Cancel/reschedule
inspection before show; law enforcement
show
multiple generators on Trigger Alarm - Black show; have an Insurance
outages Impact - High
Occurrence - Low site outs acoustic show

15. Financials
Income
Gross Sales Revenue $1,459,230.00
(Commissions) $68,521.50
Net Sales $1,390,708.50
Expenses
Performer Salary $248,000.00
Stage & Equipment $150,000.00
Venue & Staff $23,840.00
Security $11,640.00
Rider & Accommodations $19,000.00
Transportation $6,600.00
Management Fee $129,184.60
Total Expenses $588,264.60
Net Profit $802,443.90

16. Thank You
Questions?

17. What we learned...