Marketers want to the reach Gen Y demographic, and for a good reason: At between 16-36 years old...they are finally growing up, getting out and spending money - especially on CARS! Born between 1980 and 2000 and now known as "Millennials," they are responsible for a whopping 4 million vehicles purchased in the U.S. just last year. There are currently about 75.4 million of them, surpassing baby boomers as the largest generation, and are expected to start spending at least $200 billion annually starting next year. So...let’s talk about how to tap into that spending powerhouse! Understanding Millennial purchasing habits and what they respond to is not only key, but critical to your dealership's success. Experts have overwhelmingly identified video as the primary influencer in Millennials' lives. So let’s talk about video, too. TAKEAWAYS: ● Understand 3 reasons why incorporating video into your marketing strategy will help you reach millennials. ● Practical examples of the types of video to use at your dealership to reach this demographic ● Learn what - and how to use - the 5 core values that millennials hold most influential in your video marketing messaging. ● Get a sneak peek at what many experts might be the next level in merchandizing to millennials