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Memory Replay Gillian Pitzer
FA102A,
Research and Speculative
Product/Service Development
Memory Replay Gillian Pitzer
Assignment One, Research
Neuralink and the Brain’s Magical Future
https://waitbutwhy.com/2017/04/neuralink.html
Memory Replay Gillian Pitzer
Assignment One, Research
- The temporal lobe is where a lot of your memory lives
https://film-grab.com/2018/06/03/and-the-fifth-horseman-is-fear/
Memory Replay Gillian Pitzer
Assignment One, Research
“The idea that stored memories exist as physical changes
within the brain has—and recent research is cracking open
an array of possibilities for the editing and improvement of
human memory.”
https://www.vice.com/en_us/article/5355ed/memory-editing-technology-will-give-us-perfect-recall-and-let-us-alter-memories-at-will-v24n1
Memory Replay Gillian Pitzer
Assignment One, Research
“Imagine being able to scroll through your memories like
your Instagram feed, to perfectly recall everything you've
ever learned, to immediately access every section of your
life history. You would be efficient, insightful, luminous.
Would you be human?”
https://www.vice.com/en_us/article/5355ed/memory-editing-technology-will-give-us-perfect-recall-and-let-us-alter-memories-at-will-v24n1
Memory Replay Gillian Pitzer
Memory Recall
- View old memories on demand
- Scent and sound memories included
- All memories are long term
Memory Replay Gillian Pitzer
Source for Brand Character Words
Prince Daddy and the Hyena
Memory Replay Gillian Pitzer
Naming Process
Selected words:
- Memory
- Temporal
- Neuron
- Dendrite
Memory Replay Gillian Pitzer
Naming Process
- Temporeal (Tweaked Temporal)
- Memorite (Dendrite + Memory)
- Memoral (Memory + Temporal)
- Neurolite (Tweaked Neuron)
Memory Replay Gillian Pitzer
Final Service Name
Memoral
Memory Replay Gillian Pitzer
Brand Character Diagram Sketches
Memory Replay Gillian Pitzer
Brand Character Diagram
Memory Replay Gillian Pitzer
Assignment Three, Logo and Logotype Research
Word being used: Confident
Memory Replay Gillian Pitzer
Found Logos
https://www.target.com/ https://www.pepsi.com/en-us/ https://www.cisco.com/
Memory Replay Gillian Pitzer
Found Logos
https://www.mastercard.us/en-us/ http://www.chanel.com/#languages
Memory Replay Gillian Pitzer
Finished Logotype
Memory Replay Gillian Pitzer
Assignment Four, Social Media Design,
Facebook Pages
Memory Replay Gillian Pitzer
Assignment Four, Social Media Design,
Facebook Pages
Memory Replay Gillian Pitzer
Social Media Branding Research
SpaceX
https://www.facebook.com/pg/spacexpage/about/?ref=page_internal
Memory Replay Gillian Pitzer
Social Media Branding Research
Oculus
https://www.facebook.com/pg/Oculusvr/about/?ref=page_internal
Memory Replay Gillian Pitzer
Social Media Branding Research
OpenAI
https://www.facebook.com/pg/openai.research/about/?ref=page_internal
Memory Replay Gillian Pitzer
Social Media Branding

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Assignment 1 (7)

  • 1. Memory Replay Gillian Pitzer FA102A, Research and Speculative Product/Service Development
  • 2. Memory Replay Gillian Pitzer Assignment One, Research Neuralink and the Brain’s Magical Future https://waitbutwhy.com/2017/04/neuralink.html
  • 3. Memory Replay Gillian Pitzer Assignment One, Research - The temporal lobe is where a lot of your memory lives https://film-grab.com/2018/06/03/and-the-fifth-horseman-is-fear/
  • 4. Memory Replay Gillian Pitzer Assignment One, Research “The idea that stored memories exist as physical changes within the brain has—and recent research is cracking open an array of possibilities for the editing and improvement of human memory.” https://www.vice.com/en_us/article/5355ed/memory-editing-technology-will-give-us-perfect-recall-and-let-us-alter-memories-at-will-v24n1
  • 5. Memory Replay Gillian Pitzer Assignment One, Research “Imagine being able to scroll through your memories like your Instagram feed, to perfectly recall everything you've ever learned, to immediately access every section of your life history. You would be efficient, insightful, luminous. Would you be human?” https://www.vice.com/en_us/article/5355ed/memory-editing-technology-will-give-us-perfect-recall-and-let-us-alter-memories-at-will-v24n1
  • 6. Memory Replay Gillian Pitzer Memory Recall - View old memories on demand - Scent and sound memories included - All memories are long term
  • 7. Memory Replay Gillian Pitzer Source for Brand Character Words Prince Daddy and the Hyena
  • 8. Memory Replay Gillian Pitzer Naming Process Selected words: - Memory - Temporal - Neuron - Dendrite
  • 9. Memory Replay Gillian Pitzer Naming Process - Temporeal (Tweaked Temporal) - Memorite (Dendrite + Memory) - Memoral (Memory + Temporal) - Neurolite (Tweaked Neuron)
  • 10. Memory Replay Gillian Pitzer Final Service Name Memoral
  • 11. Memory Replay Gillian Pitzer Brand Character Diagram Sketches
  • 12. Memory Replay Gillian Pitzer Brand Character Diagram
  • 13. Memory Replay Gillian Pitzer Assignment Three, Logo and Logotype Research Word being used: Confident
  • 14. Memory Replay Gillian Pitzer Found Logos https://www.target.com/ https://www.pepsi.com/en-us/ https://www.cisco.com/
  • 15. Memory Replay Gillian Pitzer Found Logos https://www.mastercard.us/en-us/ http://www.chanel.com/#languages
  • 16. Memory Replay Gillian Pitzer Finished Logotype
  • 17. Memory Replay Gillian Pitzer Assignment Four, Social Media Design, Facebook Pages
  • 18. Memory Replay Gillian Pitzer Assignment Four, Social Media Design, Facebook Pages
  • 19. Memory Replay Gillian Pitzer Social Media Branding Research SpaceX https://www.facebook.com/pg/spacexpage/about/?ref=page_internal
  • 20. Memory Replay Gillian Pitzer Social Media Branding Research Oculus https://www.facebook.com/pg/Oculusvr/about/?ref=page_internal
  • 21. Memory Replay Gillian Pitzer Social Media Branding Research OpenAI https://www.facebook.com/pg/openai.research/about/?ref=page_internal
  • 22. Memory Replay Gillian Pitzer Social Media Branding