This document discusses growth hacking strategies and tactics for startups. It covers topics like defining a growth hacker, using data and automation to test and scale growth strategies, common growth hacking tools, and frameworks for evaluating acquisition, activation, retention, revenue, and referrals. The document also provides advice for startups on defining metrics, building sales models, getting startup ideas, prototyping minimum viable products, and tips for promoting products on Product Hunt.
39. Email sent to all users 1 day after free trial ended
40. Sends visitor to mention.net, records the « Answered
NPS Survey » event with score value and free/paid
segmentation, then redirects to a google form
https://web.mention.net/nps?kmi={{email}}&kme=Answered NPS
Survey&km_NPS Score=10&km_NPS type=free&next=free&form_entry.
729634105={{email}}&form_entry.540215436=10 (Great)
41. User ID
Event name
Score value
User segmentation
kmi={{email}}
kme=Answered NPS Survey
km_NPS Score=10
km_NPS type=free
next=free
form_entry.729634105={{email}}
form_entry.540215436=10 (Great)
User segmentation
User ID
Score value
66. Acquisition How do they find you?
Activation Do they have a great first experience?
Retention Do they come back?
Revenue How do you make money?
Referal Do users tell others?